Currently I'm with AT&T with no contract as it has ended. I'm probably going to pick up the HTC One X, but is rather pay the $550 out right price them sign another two year contract. Same goes for th iPhone 5 when it comes out. But what incentive do I have to use the upgrade feature on my account? Is it even worth saving it as I get no reduction in my monthly service now that my 2 year contract is up. How many of you would prefer googles method of distributing devices? Pay $400 for unlocked no contract phone from the manufacture in exchange for lower monthly costs for our bill? How can wireless carriers assert that phone plans are expensive due to the subsidized price of the phone, but don't drop the plan price after you have completed 2 years of service to make up that cost?