Since they're never was an iPhone it must be a upcoming product. duh They have probably been working on it or a while but creating a link like that well thats just retarded. I mean you dont see iWalk.com just leading to Apple. But Apples not dumb enough to confront its core chip maker (motorola) at its own game (cell phones) what ever maybe it will be Motorola/Apple so it wll be a joint venture of creating a "super" cell phone?
I have the answer lok from zdnet:
"MPEG-4 was ratified as a standard by the Motion Picture Experts Group in 1999. While it has audio components, its video features have drawn the most attention. Notably, MPEG-4 is capable of compressing massive video files into pieces small enough to send over mobile networks. Backers tout it as one potential "killer app" for the fast mobile phone networks that will be built over the next few years and will desperately need new applications that can generate revenue.
Dipping into that arena, Apple on Tuesday announced a partnership with cell phone maker Ericsson and Sun Microsystems to create a wireless content delivery system based on MPEG-4.
But perhaps more important, proponents say, are the interactive features that MPEG-4 offers. For example, video could function almost like a Web page, allowing people to interact with the picture on the screen or to manipulate individual elements in real time.
The ability to give video the kind of interactivity that only Web sites and video games now enjoy has ignited the imaginations of advertisers and some Hollywood studios.
"MPEG-4 is poised for great success once the licensing terms are modified to allow content providers to stream their content royalty-free," Apple's Schiller said in a statement.
It didn't seem that long ago that we were speculating about the next piece of iSoftware that Apple might decide to release. Perhaps this might be an indication of the next link in the digital "hub"?
Consider a program that would give you total connectivity to another computer, be it from the home to the office (i.e. working from home) or to friends or family on the other side of the world. Video conference calling via your webcam (now that broadband is readily available virtually everywhere), and internet phone integration as standard...
...long distance phone calls would be a thing of the past - all thanks to Apple's freely downloadable software for the Mac - iPhone.
Now, that's TRULY living in the digital world, with your Mac the centre of your digital lifestyle.