Xoom Super Bowl commercial reaction?Change anything for all iPad owners/soon-buyers?

Discussion in 'iPad' started by billyzenme, Feb 7, 2011.

  1. billyzenme macrumors member

    Dec 21, 2009
    What do you guys think?


    I think it's one of the better iPad competitors, but ain't no killer.

    Their commercial is good i thought, until I read this funny piece. some guy on the internet trashed it pretty bad but also funny in some ways. have a look
  2. MacDawg macrumors Core


    Mar 20, 2004
    "Between the Hedges"
    The Xoom maybe be a nice piece of technology
    However, the add didn't showcase it at all
  3. paulrbeers macrumors 68040

    Dec 17, 2009
    Yeah to be honest, it tried to be the Apple 1984 commercial but then also tried to show off what it could do and just failed on both accounts. Seems like it will be a great device, but the commercial was a flop especially considering all the hype around the commercial leading up to the Superbowl.
  4. NebulaClash macrumors 68000


    Feb 4, 2010
    As already noted, the commercial was style over substance in that it never really showed the viewer what makes a Xoom better than an iPad. In fact, I'm sure the average viewer figured he was holding an iPad since that's the only tablet the average consumer knows about. That's a big fail for Motorola.

    Then we found out the price. Ugh, what on earth are they thinking?
  5. gloss macrumors 601


    May 9, 2006
    Yeah, didn't really do anything for me.

    That Chrysler commercial was something else, though.
  6. Tomacorno macrumors regular

    Sep 29, 2009
    Xoom ad fail

    Yes, I agree with NebulaClash. Several comments in the Superbowl party I was watching the game with said, "is that an iPad?" I laughed because I did not see him do anything on it that I would not expect to be done on an iPad. It seemed the commercial was just showing that it had the functionality of an iPad. Strange strategy.
  7. doboy macrumors 68020

    Jul 6, 2007
    What do you mean? That wasn't an iPad commercial:). My wife thought so.
  8. GoCubsGo macrumors Nehalem


    Feb 19, 2005
    The biggest failure is the fact that they did not fully identify themselves right away. It leaves people confused. However, it looks like a nice tablet and I'd love to try one.
  9. RR1818 macrumors member

    Jun 23, 2010
    At the end of the commercial, someone I was my party said "What is that, a fake iPad?"

    I just laughed because I think these comments are proof that Apple has become exactly what Motorola is accusing them of.
  10. darngooddesign macrumors G3

    Jul 4, 2007
    Atlanta, GA
    It doesn't have to kill the iPad to be successful.
  11. great high wolf macrumors regular

    great high wolf

    Jan 30, 2006
    In the tablet space, yes. But then, I think we've all long ago given up the notion that Apple is the plucky underdog. They've grown up into Big Brother.

    But Big Brother with nice, anti-aliased text and hi-res icons.
  12. jb007clone macrumors 6502


    Feb 24, 2006
    For those who are saying the ad didn't show off what the Xoom could do versus the iPad are missing the point. The ad was primarily concerned with setting up individuality as opposed to being an 'iZombie'. On that basis, I think it worked. How many times have you gotten on the subway, bus, etc and seen every other person wearing white earbuds? It's pretty ridiculous. Eventually, however, Google will dominate the tablet market and they'll be the 'Big Brother' they're accusing Apple of being. What goes around, comes around.
  13. NebulaClash macrumors 68000


    Feb 4, 2010
    How many times have you gotten on the subway or bus and seen everyone else wearing clothes? Bah, what sheeplike behavior!

    Nothing wrong with most people doing a thing, whether it's owning a TV, eating at McDonald's, running Windows on a PC, or using an iDevice. Competitors will make fun of you for doing that, but that's just because they wish they had that same market share. No need to swallow such propaganda however and make it your own.
  14. jonnymo5 macrumors 6502

    Jan 21, 2008
    The only reason I knew it was a Xoom is because I was looking for it. Everyone else thought it was a weird iPad commercial. They needed to make it very clear several times that they are not the iPad.

    The pricing is also horrible. $800 and a contract for a device competing with the iPad which already owns the market. Why would I wade into the coming sea of Android tablets unless they can offer me something better than the iPad. Not to mention with the educational contracts Apple is starting to get there will be more people introduced to and used to the iPad who won't switch without a reason.

    The tablet manufacturers need to leapfrog the iPad in innovation not duplicate it with a slightly faster model if they want their product to stand out and not be, as someone said before "a fake iPad".
  15. MacDawg macrumors Core


    Mar 20, 2004
    "Between the Hedges"
    I doubt the average consumer made the connection with Apple's 1984 ad
    Most of them wouldn't know Apple's 1984 commercial at all
    You have to remember, the average consumer doesn't frequent MR and hang on every tech trend

    As mentioned above, the average consumer has heard the hype about the iPad
    And they would assume this was an iPad unless they paid close attention at the very end, which is unlikely as well

    It was a big gamble to NOT identify the Xoom from the beginning and to NOT show what the Xoom was capable of doing and just making allusions to Apple instead, and it is one I think they gambled on and lost

    As an iPad owner, the appeal of a Xoom wouldn't be to break free from Apple, but to see a device that gives me more than my iPad

    For those who aren't iPad owners, this would seem more like an iPad commercial since that is all they know

    It might work if used with a target audience who understands it
    But the Super Bowl audience wasn't likely to get it
  16. Scarpad macrumors 68000


    Jan 13, 2005
    The Ipads Commercials will be hard to top as they feature, now Iconic, music tied to a simple word that demonstrate what they can do.
  17. Dmunjal macrumors 65816

    Jun 20, 2010
    Most people didn't get the original 1984 commercial either. I think the point that Motorola was trying to make is that Apple customers (like IBM in 1984) are lemmings drinking the Kool-Aid from Cupertino. Funny how things have changed.

    Competition is good and will only make the iPad a better product.
  18. MacDawg macrumors Core


    Mar 20, 2004
    "Between the Hedges"
    I agree, competition is good and will make BOTH products better

    As far as making the point... I'm not sure the point was made
    I got it, because I follow Apple and the industry pretty closely
    The average consumer doesn't

    The Apple commercial was discussed and examined over and over
    Even though it only ran once, it is iconic

    I doubt this commercial will have the same impact
    In fact, apart from a few cheering Android users, I doubt anyone even noticed

    Like I said, the Xoom may be a great piece of technology and OS
    However, you would never get that from the commercial
    What the average consumer got from the original Apple commercial was... something big is coming and it is going to change things
    What the average consumer got from the Xoom commercial was... huh? was that an iPad?
  19. leomac08 macrumors 68020


    Jul 12, 2009
    Los Angeles, CA
    at first i thought it was iPad 2...:D

    but then i saw it was big... and remember xoom was going to make a commercial for the super bowl...

    but that was like the last 5 seconds... fail XD
  20. Mac-Michael macrumors regular

    Jan 13, 2010
  21. Piggie macrumors G3


    Feb 23, 2010
    Not forgetting the bits at the bottom of the screen at the very end for a second or two, telling you sequences have been shortened and extra hardware may be required.
  22. ucfgrad93 macrumors P6


    Aug 17, 2007
    Agreed, it didn't highlight the Xoom at all.

    The Chrysler commercial was nice artistically, but it's not going to persuade me to buy one.
  23. gloss macrumors 601


    May 9, 2006
    It's just good to see a depiction of Detroit as something other than a dead metropolis. There's so much beauty there.
  24. BornAgainMac macrumors 603


    Feb 4, 2004
    Florida Resident
    I like the Xoom but I didn't know you had to have a contract to buy it.
  25. nixiemaiden macrumors 6502a

    Jun 21, 2010
    I liked the commercial but at the same time don't think it is going to help Motorola much at all. The only thing it will do is further convince the people who were already leaning towards the Xoom from the iPad.

    I think I am going to sell my iPad and get a Xoom but it has nothing to do with the commercial.

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