People on these boards have long speculated that Apple will be moving away from the hardware spectrum and into the software, such as companies like Atri and Sega have done. The idea of iTunes and the iPod migrating to the PC platform, along with the continued development of the OSX for x86 lead me to believe that they are preparing for that day. People speculate the EOL of the iBook, so maybe what Apple is doing is going to be moving away from the regular consumer market, and with the 970, eventully becomming something like what AlienWare is for the PC. Maybe not, but it seems more and more like Apple is buckling for some hard times, and I am not sure that they are going to survive staying on the Hardware that they have. Who knows. Just a thought. Will Apple become the next Sega (which may be bought my Microsoft in the comming months), or will Apple survive on a dwindling market share? Only time will tell.