I purchased my second MacBook Pro today at the Apple Store and as the employee handed me a $100 App Store gift card, I kindly asked if it was possible to get a Apple Store gift card or rebate instead. I already have a $100 App Store card from my MacBook Air purchase last month and I haven't spent any of it yet. The employee said "let me see what I can do" and she went and got the store manager from the back who came out and said "sure, we can do that". She loaded $100 onto a silver Apple Store gift card, which I used to purchase a pair of Monster Beats! I just wanted to let you guys know you can ask for a in store gift card rather the the App Store card, which I personally find quite useless.