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Undecided
May 8, 2012, 05:28 PM
I really like the font Apple used back in the day for its print ads - the one where certain numbers hung down a little lower. I think the 3, 5, 7, and 9 were like that. Here's an example (http://www.macmothership.com/gallery/newads12/87IIGS_Software_Promo4.jpg). What font is that? I thought Garamond but that doesn't seem the same. Thanks!



SwiftLives
May 8, 2012, 09:14 PM
I really like the font Apple used back in the day for its print ads - the one where certain numbers hung down a little lower. I think the 3, 5, 7, and 9 were like that. Here's an example (http://www.macmothership.com/gallery/newads12/87IIGS_Software_Promo4.jpg). What font is that? I thought Garamond but that doesn't seem the same. Thanks!

Apple Garamond. Which is technically different than the other 3 or 4 Garamonds in use.

Here's a free (http://www.dafont.com/apple-garamond.font), albeit unofficial version.

Undecided
May 9, 2012, 03:49 PM
Apple Garamond. Which is technically different than the other 3 or 4 Garamonds in use.

Here's a free (http://www.dafont.com/apple-garamond.font), albeit unofficial version.

Thanks! It's a little deceptive when seeing the preview on the web page - it doesn't show that some of the numbers hang lower. But that's what I was looking for!

sittnick
May 11, 2012, 08:53 PM
I recalled that Apple Garamond is 20% taller or skinnier than regular Garamond.

iAppleseed
May 30, 2012, 08:37 AM
Why would you want to use Apple Garamond? Serif fonts are boring.

iMacC2D
May 30, 2012, 07:22 PM
Why would you want to use Apple Garamond? Serif fonts are boring.

Your point is? Someone wanted to know what the old Apple corporate typeface was, and MR delivered. Whether you think it's boring or not makes no difference in the slightest.

citizenzen
May 30, 2012, 08:22 PM
Why would you want to use Apple Garamond? Serif fonts are boring.

What a shame to have such a narrow view of type.

It makes me sad for you.

:(

beowulf70
May 31, 2012, 04:08 AM
Why would you want to use Apple Garamond? Serif fonts are boring.

...highly subjective. But, each to their own :rolleyes:

farmboy
May 31, 2012, 01:31 PM
Why would you want to use Apple Garamond? Serif fonts are boring.

Well, because serif fonts *tend* to be easier to read quickly because the letterforms can be more quickly scanned (identified) by the eye than sans, although they suffer in smaller sizes compared to sans. At the time, Apple was using the font to help establish the image of the company as more upscale, hence the more traditional font type--although Garamond wasn't often used by others at the time, so it looked distinct.

Bluefusion
Jun 3, 2012, 09:12 PM
Why would you want to use Apple Garamond? Serif fonts are boring.

I say you're boring :)
Apple Garamond was truly beautiful. It took the best things about Garamond and made it feel lighter and more refined (imho, of course). I miss it a lot, especially when I see my old 12" Powerbook with the old-style font. It always looked so elegant compared to whatever generic one they use now (Myriad, or whatever it is). The "Apple font" was part of what made the old machines look so damn classy.