I'm not a lawyer and I hate fine print, but it says under 1. General, "The software (including Boot ROM code)...". Under 3. Transfer it says, "the transfer must include all of the Apple Software, including all its component parts, original media, printed materials and this License;".
I assume the Boot ROM is the ROM in the machine. If this is correct, I take this as:
You can transfer software that came with a machine only when you transfer all of it. Since the Boot ROM Code is in the machine, you can only transfer the software when you sell the machine.
If anyone finds a fault in this logic or has a better understanding of Contracts, please correct me or explain further.