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View Full Version : AMD to move beyond PC, faster chips no longer key


vniow
Nov 24, 2002, 01:16 AM
LAS VEGAS, Nov 19 (Reuters) - Advanced Micro Devices Inc. said on Tuesday that it would embrace a strategy of developing processors for a wider range of products outside computers and called on the industry to focus on user needs rather than creating "technology for technology's sake."

"We have become interdependent on each other for success," Hector Ruiz, AMD's president and chief executive, said in a speech at the Comdex trade show in Las Vegas.

"I urge you to demand that those companies who are currently serving you today begin developing technology not for its own sake, but in line with what you are really trying to do," Ruiz said.

AMD, which has fought a losing battle in recent quarters against Intel Corp. for the top spot in processor speed and performance, said that making semiconductors smaller, cheaper and faster was no longer the key for an effective strategy.

In a shift away from the slowing personal computer industry, where Intel and AMD have significant stakes, AMD said it would begin working with a wider variety of companies to sell its products. (http://www.forbes.com/newswire/2002/11/19/rtr799607.html)

Hmm.

I don't see anything in the rest of the article that says that they're moving away from the CPU business, just that they're expanding their range.
Interesting.

job
Nov 24, 2002, 01:20 AM
Hasn't this been discussed/posted already?

vniow
Nov 24, 2002, 01:23 AM
I haven't seen any.
I just found the article on /. about five minutes ago.

job
Nov 24, 2002, 01:28 AM
It was in the news forum.

His entire keynote was discussed.

http://forums.macrumors.com/showthread.php?s=&postid=189979#post189979

vniow
Nov 24, 2002, 01:30 AM
Ah well.
It was a brand new article on /. when I went to it.

job
Nov 24, 2002, 01:34 AM
It's all good. :)

Thread repeats are bound to happen with multiple forums and such.

G4scott
Nov 24, 2002, 08:48 AM
This move was inevitable. At least AMD hasn't been blinded by the whole 'my processor is faster' thing, like Intel. It's good to see that more companies are developing for the consumers, rather than for their pocketbooks and technology's sake. This has kinda been the whole idea behind Apple (or at least when Steve Jobs is in control...)

Of course, I still want a dual 1.8Ghz PPC970 :D

alex_ant
Nov 24, 2002, 03:20 PM
Well, this paragraph says it all to me:

AMD, which has fought a losing battle in recent quarters against Intel Corp. for the top spot in processor speed and performance, said that making semiconductors smaller, cheaper and faster was no longer the key for an effective strategy.
So what are they going to do? Make them larger, more expensive, and slower? It sounds like they're looking for new markets and richer revenue streams, because they've finally accepted the fact that they can't be profitable with their current business strategy. The Opteron will be a great product; it's a shame nobody will buy it. It sounds to me like AMD will be gradually pulling out from the commodity processor space.

Sucks for all the AMD Mac knobheads...

cubist
Nov 24, 2002, 07:36 PM
Originally posted by alex_ant
So what are they going to do? Make them larger, more expensive, and slower? It sounds like they're looking for new markets and richer revenue streams, because they've finally accepted the fact that they can't be profitable with their current business strategy.

Yes, they don't make any clear indication of a strategy change here. Are they going to concentrate on embedded processors and give up the vanity of the PC market? Or are they going to only sell into the server and high-end workstation space with large, expensive chips?

I have heard some noise about Opterons being pushed for servers. OTOH I still hear other noise about Athlon 64 (Clawhammers) in desktops.

The 64-bit revolution won't be as shattering as the 32-bit revolution, but it will be a major upheaval nonetheless. I still have hopes for the PPC 970 being the leader there...