Love this satirical piece from Forbes: http://www.forbes.com/sites/ericjackson/2013/01/28/how-tim-cook-should-really-be-running-apple/
I especially liked the first four:
If only Apple were Amazon, where you can miss Wall Street expectations and have your stock climb 10% afterwards.
I especially liked the first four:
- Grow Apples (AAPL) market share. But keep margins above 44%.
- Put out 8 different versions of the iPhone simultaneously, including ones with larger screens, like Samsung. But keep the margins above 44% and recall you only get the full profit benefit of a new iPhone in the 2nd half of its production run.
- Spend billions on marketing like Samsung. But let the product sell itself so that it stays premium.
- Get more people in the emerging markets on to the iOS platform. But dont put out a cheaper iPhone and sacrifice margins.
If only Apple were Amazon, where you can miss Wall Street expectations and have your stock climb 10% afterwards.