News.com reports that Microsoft is taking cues from Apple's digital hub strategy with its own "Microsoft Plus Digital Media Edition" to be introduced on Tuesday.
The software package, which will sell for $19.95 contains added features beyond Apple's current offerings.
"This raises the water for tens of millions of PC users," said Richard Doherty, president of research firm Envisioneering Group. "It's a way for them to get some of the flavor and sizzle of a full media center PC from Hewlett-Packard or Gateway without buying a new PC. Even if they bought a Pentium 3 or 4 computer, this will bring them a lot closer to the ease of use of, say, the iMac."
The software package, which will sell for $19.95 contains added features beyond Apple's current offerings.