PDA

View Full Version : First iTunes phone ( ROKR ) a flop? 40% price cut!




MacCheetah3
Nov 6, 2005, 09:24 PM
Hi
Was the first attempt to bring a better music experience using iTunes (http://www.apple.com/itunes) to a mobile phone, Motorola ROKR E1 (http://direct.motorola.com/ENS/web_producthome.asp?Country=USA&language=ENS&productid=29790), a flop?

Cingular (http://www.cingular.com), the sole provider of the ROKR thus far, has recently dropped the price from $249 to $149 with a new activation (contract).

With Motorola CEO bashing the new iPod nano, Macworld: News: Motorola CEO: 'Screw the nano' (http://www.macworld.com/news/2005/09/26/motceo/index.php), and the harsh reviews of the product seem to have forced the iTunes phone group to rethink things.

This price drop seems to be quick enough, about two months, to try and correct problems that arose from this initial release.

Does this mean that Apple may be rethinking Motorola as a partner for this project, something like it has with the microprocessors it uses in certain Mac product lines? Only time will tell.

NOTE: If this would be better served in another section, feel free to move it. I'm no journalist and so I apologize for the poor wording. :grin:



Whyren
Nov 6, 2005, 09:33 PM
The price drop could simply be in anticipation of a release of the supposed new iTunes phone (http://forums.macrumors.com/showthread.php?t=159235).

MacCheetah3
Nov 6, 2005, 09:46 PM
Hi
Maybe but we saw the number of expectations of the first iTunes enabled phone and they were all pointed at Apple design and release...Which isn't even close to what actually happened.

I'm sure it is going to be hard to say what the next iTunes enabled phone will be.

spaceballl
Nov 7, 2005, 11:10 PM
If Moto can make the iTunes interface more responsive and put it on every phone they come out with and support USB2 transfer, I think that, even with the 100 song cap, it won't be any sort of replacement for an iPod, but it'd be a really cool product. Cuz honestly everyone wil want a RAZR2... I have a RAZR and i want the new one. Throw in iTunes at no cost and i'm even more sold

solvs
Nov 8, 2005, 12:57 AM
It's selling ok for a first gen. Enough to prove people like the concept, but sales are slow enough to warrant a price drop. One has been rumored for weeks. Here's hoping the next ones suck less.

(in the market for a new phone)