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MacRumors
Jan 11, 2007, 04:19 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

According to MarketWatch.com, financial analysts and legal experts are expecting Apple's iPhone trademark dispute with Cisco to be resolved quickly (http://www.marketwatch.com/news/story/iphone-trademark-spat-likely-settled/story.aspx?guid=%7BB0DD1374%2DE4C0%2D4243%2D9D5D%2DA3BD0761651A%7D), citing claims from Cisco that a deal was close (http://www.macrumors.com/pages/2007/01/20070109230510.shtml) before the lawsuit was filed.

"We expect an amicable resolution," Prudential Securities analyst Inder Singh wrote in a note to clients Thursday. "The most likely outcome, in our opinion, is for Cisco to be a net recipient of financial payment from Apple for use of the name."

Apple "has until May to sort this out and then ramp up marketing, so there is time," said Gene Munster, an Apple analyst with Piper Jaffray.

Brian Banner, an intellectual property attorney for Rothwell Figg expects both companies to be able to use the iPhone mark, using corporate branding as one method of sufficiently differentiating the devices.

"Cisco could easily use the iPhone mark accompanied by its logo, and Apple could add the Apple logo"



scotthew1
Jan 11, 2007, 04:21 PM
that's good. however i was curious to see a different name for the phone.:rolleyes:

yellow
Jan 11, 2007, 04:23 PM
"Apphonelle" ? :D

truz
Jan 11, 2007, 04:24 PM
I figured apple would add there apple logo like they did with Apple TV as they did not call it iTV.

oldwatery
Jan 11, 2007, 04:24 PM
Storm in a tea cup!
Just a bunch of lawyers earning their living ;)

BoyBach
Jan 11, 2007, 04:27 PM
This will resolved quickly as it does neither party any good. Unless the lawyers smell blood (money) that is...

Superdrive
Jan 11, 2007, 04:28 PM
Another vote for ApplePhone

pthurst
Jan 11, 2007, 04:28 PM
Yes, it would appear that they have to initially launch legal proceedings even if just to point out to apple that 'they got there first'.

I'm sure this won't end up badly for either party.

kansaigaijin
Jan 11, 2007, 04:36 PM
Yes, it would appear that they have to initially launch legal proceedings even if just to point out to apple that 'they got there first'.

I'm sure this won't end up badly for either party.


Apple already knew this. Legal proceedings are launched to show the other party that you are serious.

They were negotiating with Cisco before the announcement, and couldn't reach agreement, so obviously Cisco thought they had more of a claim than Apple lawyers thought they had.

So it is unlikely that they will reach agreement anytime soon. Apple likely wants to have a court rule that Cisco's trademark is invalid, and to put an end to any claims by Cisco or others over the name. Then it will be down to the market success to determine which product comes to mind when anyone hears or sees the mark "iPhone".

Jerry Spoon
Jan 11, 2007, 04:41 PM
Apple already knew this. Legal proceedings are launched to show the other party that you are serious.


I agree. Apple isn't afraid of breaking out the lawyers and neither is Cisco. So be it. Lawyers will earn their paycheck and everyone will be happy.

I'm not a lover of ApplePhone. Doesn't seem to have much of a ring to it. I think the logo with the name iPhone will suffice.

Danksi
Jan 11, 2007, 04:42 PM
... I like the (Apple Symbol) Phone idea, just like Apple-TV

Ha ze
Jan 11, 2007, 04:45 PM
ApplePhone please

no more i

luke.111
Jan 11, 2007, 04:46 PM
Brian Banner, an intellectual property attorney for Rothwell Figg expects both companies to be able to use the iPhone mark, using corporate branding as one method of sufficiently differentiating the devices.

Given that two companies using the Apple name has lead to some bumps in the road, I wouldn't think that the company formerly known as Apple Computer, Inc. would want to share the name of a product this significant.

gomatt
Jan 11, 2007, 04:54 PM
what the heck does the "i" mean anyway. what happened to having the company in the name. macbook, why not a apple phone, i mean apple tv... i bet when it is released, it will be called the apple phone

.Andy
Jan 11, 2007, 04:58 PM
This will resolved quickly as it does neither party any good.
Except that Cisco that will likely earn more money from negotiating the 'iPhone' name that it will from selling it's iPhone product. Good business to ensure they maximise their profit from the negotiation.

Anonymous Freak
Jan 11, 2007, 04:59 PM
If you look at the branding, there is only one Apple, Inc. product that has the Apple logo in its name. The tv. Which, in Apple's own documentation, is also referred to as "AppleTV".

If you look on the iPhone site, though, you see multiple locations where it is called "iPhone". So they're already setting up for an easy switch to just plain "phone", should it be necessary. So we'll end up with it called alternately phone and "ApplePhone", using a similar dichotomy as the tv.

twoodcc
Jan 11, 2007, 05:01 PM
that's good. however i was curious to see a different name for the phone.:rolleyes:

me too. let's just get this talk over with and move on to Leopard, iWork 07, and iLife 07......please

carve
Jan 11, 2007, 05:05 PM
That's good news.

backdraft
Jan 11, 2007, 05:05 PM
Other iPhones...

Comwave
http://www.comwave.net/CDN/iPhone/iPhone_mobile.htm
http://www.comwave.net/CDN/iPhone/index.htm

Teledex
http://www.teledex.com/index.cfm?page=LP_3&crid=13

Etronicsland
http://www.etronicsland.com/VOIP_SKYPE_Phones-iPHONE_VOIP_SKYPE_USB_PHONE.html

egenius
http://www.evortex.co.uk/product_info.php?products_id=5114&osCsid=5ebdba9ff71128699f05b011cc8e9180

maltanet
http://www.maltanet.net/page.jsp?id=6520&siteid=1&mainid=6520

iPhone
http://iphone.com/

Software
http://www.freenet.de/freenetiphone/download/software_telefon/index.html

MacVault
Jan 11, 2007, 05:08 PM
Not that my opinion matters, but they should call it "iPod Phone" and build it on top of the huge success of the iPod brand. But then again iPods by definition should NOT be shackled by yearly service contracts with cellphone providers.

Grimace
Jan 11, 2007, 05:13 PM
I suppose it doesn't really matter too much right now since there is no product. Cisco could sue for product confusion, but it doesn't have too much merit until there is another tangible product available.

Apple seems to be going the route of "our phone is different (somehow) than their phone" -- yep... :rolleyes:

reevans
Jan 11, 2007, 05:13 PM
Apple has got to keep interest up for nearly 6 months to sell the iPhone. The cost of legal wrangling is small when compared to the cost of advertising. The press will do all the hype needed for that time if Apple keeps Cisco on their hook with this legal worm.

I presume that Apple is a lot smarter than you look.

davebarnes
Jan 11, 2007, 05:21 PM
Other iPhones...
iPhone http://iphone.com/

It appears that Apple could buy the owner of iphone.com ( http://www.nuvio.com ) for about 39 cents and then own the domain.

longofest
Jan 11, 2007, 05:33 PM
what the heck does the "i" mean anyway. what happened to having the company in the name. macbook, why not a apple phone, i mean apple tv... i bet when it is released, it will be called the apple phone

i is supposed to mean "internet". Although somehow that meaning has been diluted with the iPod, so I think it is more of a personalization thing now (as in, I--singular--myself... you get it).

Squonk
Jan 11, 2007, 05:36 PM
Apple has got to keep interest up for nearly 6 months to sell the iPhone. The cost of legal wrangling is small when compared to the cost of advertising. The press will do all the hype needed for that time if Apple keeps Cisco on their hook with this legal worm.


BINGO!!! I was wondering if this was planned with Cisco actually? Is Steve chummy with anyone at Cisco upper management?

Except that Cisco that will likely earn more money from negotiating the 'iPhone' name that it will from selling it's iPhone product. Good business to ensure they maximise their profit from the negotiation.

Ain't that the truth! Again, I fall back to my conspiracy theory that this is brilliant marketing through the press!:rolleyes:

nemaslov
Jan 11, 2007, 06:15 PM
what the heck does the "i" mean anyway. what happened to having the company in the name. macbook, why not a apple phone, i mean apple tv... i bet when it is released, it will be called the apple phone

it started a decade or so ago when the first iMac was released...basically an (internet) mac which was promoted as the first computer specially made to go on line surf the net and check emails. It was all about the INTERNET.

How about: eyePhone since you can view it as well as talk it!!!

YOU HEARD IT HERE FIRST! i think. Geez I should copyright that fast.....CARP I just checked and someone in Great Britain has the domain name registered....

UrsaMajor
Jan 11, 2007, 06:20 PM
I love Apple, but Cisco does have rights here and was using it first. Apple's legal team is quick to jump on any kid or company that slaps *pod on anything, it's difficult to feel for them when they blatantly take someone else's name and run with it.

True, this legal debacle could give extra attention to their product, we'll see what they're really up to in time.

Digital Skunk
Jan 11, 2007, 06:27 PM
Apple could call this thing the iThingy and I would still buy it. The only thing holding me up is this Cingular thing.:mad:

chromos
Jan 11, 2007, 06:30 PM
A vote for ApplePhone (or Phone). I mean, they recognize the strength of the Apple brand (with their recent name change), so why not eat the dog food? I'm kinda tired of i-everything too.

Besides, there's no conflict now, but what will happen when the iPhone does VOIP?

cxny
Jan 11, 2007, 06:42 PM
fonePod? I don't really care I just want to know when I can get one without that annoying phone part. They seem to be sitting on the video iPod of our dreams and have CRIPPLED it with the Cingular bull. They could sell 10x more without the phone attached (and probably will....)

Whistleway
Jan 11, 2007, 06:59 PM
Cisco should release a music player called iPod :)

icrew
Jan 11, 2007, 07:13 PM
Not that my opinion matters, but they should call it "iPod Phone" and build it on top of the huge success of the iPod brand.

Exactly! Everyone would abbreviate it to iPhone anyway.....

reevans
Jan 11, 2007, 11:17 PM
BINGO!!! I was wondering if this was planned with Cisco actually? Is Steve chummy with anyone at Cisco upper management?



Ain't that the truth! Again, I fall back to my conspiracy theory that this is brilliant marketing through the press!:rolleyes:

Cisco couldn't buy their advertising for the IP-phone either for the price of starting a bogus litigation. Both Apple and Cisco will come out ahead when they agree to a name change in May or there abouts.

iAlan
Jan 12, 2007, 01:05 AM
Other iPhones...

Comwave
http://www.comwave.net/CDN/iPhone/iPhone_mobile.htm
http://www.comwave.net/CDN/iPhone/index.htm

Teledex
http://www.teledex.com/index.cfm?page=LP_3&crid=13

Etronicsland
http://www.etronicsland.com/VOIP_SKYPE_Phones-iPHONE_VOIP_SKYPE_USB_PHONE.html

egenius
http://www.evortex.co.uk/product_info.php?products_id=5114&osCsid=5ebdba9ff71128699f05b011cc8e9180

maltanet
http://www.maltanet.net/page.jsp?id=6520&siteid=1&mainid=6520

iPhone
http://iphone.com/

Software
http://www.freenet.de/freenetiphone/download/software_telefon/index.html

I love Apple, but Cisco does have rights here and was using it first. Apple's legal team is quick to jump on any kid or company that slaps *pod on anything, it's difficult to feel for them when they blatantly take someone else's name and run with it.

True, this legal debacle could give extra attention to their product, we'll see what they're really up to in time.


It seems Cisco was not first either...

I also read somewhere that Apple has registered iPhone in the USA under a different category than Cisco - one being a communications device the other a computer peripheral or something like that(don't know squat about intellectual property)

All I got to say is that iPhone will become the generic term for any phone that has VoIP or 'real' internet access - much like 'Scotch tape' is the general word for adhesive tape, 'lino' or 'linoleum' for plastic flooring material, 'escalator' for moving stairs, 'walkman’ for portable tape player - the list goes on. Sure the companies behind these 'brands' fought hard to keep the rights but these are now general vocabulary for most of us. Let's not forget about 'to Xerox' now meaning 'to photocopy' or 'Google' meaning 'to search for something on the internet'.

Anyways, Apple (or Apple logo) iPhone should work fine...

rish
Jan 12, 2007, 06:41 AM
It seems Cisco was not first either...

I also read somewhere that Apple has registered iPhone in the USA under a different category than Cisco - one being a communications device the other a computer peripheral or something like that(don't know squat about intellectual property)

All I got to say is that iPhone will become the generic term for any phone that has VoIP or 'real' internet access - much like 'Scotch tape' is the general word for adhesive tape, 'lino' or 'linoleum' for plastic flooring material, 'escalator' for moving stairs, 'walkman’ for portable tape player - the list goes on. Sure the companies behind these 'brands' fought hard to keep the rights but these are now general vocabulary for most of us. Let's not forget about 'to Xerox' now meaning 'to photocopy' or 'Google' meaning 'to search for something on the internet'.

Anyways, Apple (or Apple logo) iPhone should work fine...

As always Apple has received a great deal of attention world wide regarding the trademark dispute.

Guarantee that Cisco will leverage their position for an increased licence fee for the right to use the "iPhone" based on media ,attention. This will be resolved and we'll soon forget there ever was a dispute.

On the other hand Apple goes nads in hand to court with Cisco and prevail based on many comms devices already using the iPhone name, what the Cisco iPhone trademark description is (how it differs from Apple etc) add to the mix that there are other trademarks under the same name for differing products. Oh the merriment.

Hashton
Jan 12, 2007, 07:31 AM
As always Apple has received a great deal of attention world wide regarding the trademark dispute.

Guarantee that Cisco will leverage their position for an increased licence fee for the right to use the "iPhone" based on media ,attention. This will be resolved and we'll soon forget there ever was a dispute.

On the other hand Apple goes nads in hand to court with Cisco and prevail based on many comms devices already using the iPhone name, what the Cisco iPhone trademark description is (how it differs from Apple etc) add to the mix that there are other trademarks under the same name for differing products. Oh the merriment.

With a lawyer that Apple has, who left IBM to get hired by Apple, they can literally call their product anything they like, even if Cisco has a trademark that doesn't mean a thing! Their Lawyer is a Monster hehe

And their was a great assumption in some mac forum, related to why Apple didn't sign the papers, it might be that Cisco asked quite a bit more of a fee for the Name, after they saw the Macworld's intro of an actual iPhone and Steve just sad if you want to sue, bring it on...one of the conspiracy theories, that might be true *smiles*...I personally do not see any challenge or what the dispute is about...

Counter
Jan 12, 2007, 03:09 PM
This will resolved quickly as it does neither party any good. Unless the lawyers smell blood (money) that is...

It could do Cisco a whole load of good ($$$$$$$$$$$$)

I'd be very surprised if Cisco didn't know that Apple was going public with iPhone as the name for their phone. As the last rumor said. Because if they didn't, that is Apple shooting themselves in the foot with a very large cannon. They are far more committed to the iPhone name now than they were when just in discussions with Cisco before Macworld. Cisco could charge them ten fold for the name now.

And if did go through full court proceedings, surely it would only take the judge 7 seconds to realise "Uh, Cisco trademarked iPhone, you can't use it" *throws case out of court*

Something ain't right in the news related to the iPhone name.

chibianh
Jan 12, 2007, 05:26 PM
Check this out...

An investigation into the ongoing trademark dispute between Cisco and Apple over the name "iPhone" appears to show that Cisco does not own the mark as claimed in their recent lawsuit. This is based on publicly available information from the US Patent and Trademark office, as well as public reviews of Cisco products over the past year. The trademark was apparently abandoned in late 2005/early 2006 because Cisco was not using it.

Here's the article I found this from.

http://blogs.zdnet.com/Burnette/?p=236

I guess Apple found out right before Tuesday, so they never sent back signed papers to Cisco.

timon
Jan 14, 2007, 08:45 AM
Your right about all of the other iPhones. If Cisco looses the trademark that will be the reason why. Those have been around for a while and Cisco did nothing. Also Apple never said anything about iPhone in the months leading up to the launch but everyone else did. Everyone talked about iPhone being Apple's new phone. The market place made the iPhone name to Apple connection not Apple. I'm not a legal expert but Apple can say: Cisco did not use the trademark for over 6 years so they abanded the trademark and the world made the iPhone to Apple connection. We shall see what we shall see.

Your totally wrong about Intel though. Switching to Intel was the best thing Apple did to help get more people using the Mac. Since the Intel switch the number of Macs sold has gone way up. Also it's much easier to be able to support those few applications that only run on a PC. Thumbs up Apple.

Other iPhones...

Comwave
http://www.comwave.net/CDN/iPhone/iPhone_mobile.htm
http://www.comwave.net/CDN/iPhone/index.htm

Teledex
http://www.teledex.com/index.cfm?page=LP_3&crid=13

Etronicsland
http://www.etronicsland.com/VOIP_SKYPE_Phones-iPHONE_VOIP_SKYPE_USB_PHONE.html

egenius
http://www.evortex.co.uk/product_info.php?products_id=5114&osCsid=5ebdba9ff71128699f05b011cc8e9180

maltanet
http://www.maltanet.net/page.jsp?id=6520&siteid=1&mainid=6520

iPhone
http://iphone.com/

Software
http://www.freenet.de/freenetiphone/download/software_telefon/index.html

SpookTheHamster
Jan 14, 2007, 09:21 AM
When I saw that they were calling the iTV the TV, I thought that they were thinking about moving away from the "i". It's getting tired now, too many companies are copying it.