PDA

View Full Version : Rumor: Blu-ray heading to 360




Coded-Dude
May 16, 2007, 10:38 AM
IT Media was informed by Moore that the 360 will see a Blu-ray add on, similar the to the HD-DVD add-on, before Christmas. The drive will give 360 owners the power of viewing Blu-ray disc movies much like the PS3. No announcement was made on whether or not Blu-ray games will be playable, but given Microsoft's stance on HD-DVD games, playable Blu-ray titles are highly unlikely.

While great news for 360 owners(your HD library is going to be the largest out there - besides the few HD DVD + Blu-Ray player owners)
this is somewhat of a blow to the HD DVD camp, if true, but I wonder if it will have the same issues as the HD DVD player over the "Elite's" HDMI interface.

The HDMI standard cites the following:

All HD DVD players are required to decode linear (uncompressed) PCM, Dolby Digital AC-3, Dolby Digital EX, DTS, Dolby Digital Plus and Dolby TrueHD.

From what I understand the Elite is able to decode lossless audio but is unable to output LPCM and therefore either passes it as 2 channel pcm or dumbs it down to DD 5.1 640 Kbps.
The culprit appears to be an internal bottleneck which restricts bandwidth to HDMI.

IF, and I know it is a big if......Universal finally decides to back Blu-Ray, the war may be all but over.



GFLPraxis
May 16, 2007, 10:47 AM
I doubt Microsoft will release a Blu-ray player until HD-DVD actually loses, but I wouldn't be surprised if they have one prepared as a fallback.

applekid
May 16, 2007, 11:26 AM
I doubt Microsoft will release a Blu-ray player until HD-DVD actually loses, but I wouldn't be surprised if they have one prepared as a fallback.

Sounds about right to me.

Coded-Dude
May 16, 2007, 11:33 AM
why not....? this has profitable written all over it.

Its not like Microsoft has a lot invested into HD DVD, and I am sure there are plenty of 360 owners that did not buy the HD DVD add-on because they preferred blu-ray or merely doubted the overall success of HD DVD. This can only help the red-inked division.

Markleshark
May 16, 2007, 12:57 PM
Ahhhh the plus sides of Market Research and not tying yourself down with a single format

Dagless
May 16, 2007, 01:03 PM
So, if true, the 360 will be capable of playing HD-DVD, BluRay and HD downloadable films?

Christ above. Is that every base struck?

Coded-Dude
May 16, 2007, 01:08 PM
yep, like I said, this is great news for 360 owners.

but then again, whose to say Sony couldn't also produce an external HD DVD add-on
(not saying they will, or even want to, as we all know who they want to win)

Sky Blue
May 16, 2007, 01:44 PM
So, if true, the 360 will be capable of playing HD-DVD, BluRay and HD downloadable films?

Christ above. Is that every base struck?

No, it needs a VHS tape add on.

Great source in the OP, by the way.

What Code-Dude fails to point out is not only is this news very old (Jan06) it was also debunked by MS


OFFICIAL MICROSOFT STATEMENT

. . . Microsoft firmly stands behind the HD-DVD format as the best choice for our consumers. As we’ve said before, we’re confident that HD-DVD will bring the excitement of high definition movies to the consumer faster and at a greater value. We believe that consumers have signaled what format they want to enjoy high definition DVD and we’re going to follow them down that path. The question of whether Xbox 360 has the flexibility to adapt to consumers’ needs is a different issue entirely. Xbox 360 is a future-proofed system – one that allows us to add features as consumers demand them – as evidenced by our offering of the HD DVD drive as an accessory. Current reports indicating that we have a back-up plan, which includes Blu-Ray support are incorrect. At this point, we’re fully committed to HD-DVD and have absolutely no plans to support other optical formats

http://blogs.mercurynews.com/aei/2006/01/microsoft_news_.html

Coded-Dude
May 16, 2007, 01:50 PM
yeah well, A quick internet search turns up several results that just happened to be the first one,
but since this is a rumor(right now) and I knew somebody would make some off the wall comment about it, I removed it. ;)

As were rumors about a new 360 SKU :rolleyes:

btw - MS already supports blu-ray via their operating system.

mkrishnan
May 16, 2007, 01:53 PM
Christ above. Is that every base struck?

And this is atypical Microsoft behavior because...why? :D This company is the paragon of wearing a belt and braces on the same pair of trousers. :)

Are there any rumors concerning a change in production to actually include one of the high-def standards as the *internal* player in the XBOX? I do feel like the XBOX system complexity is such that I'm almost surprised it isn't available in BTO configurations!

Sky Blue
May 16, 2007, 01:59 PM
but since this is a rumor(right now) and I knew somebody would make some off the wall comment about it, I removed it. ;)


It was a rumour that was quickly dismissed a year a half ago.

Eidorian
May 16, 2007, 02:01 PM
I remember this being some 2ch rumor that someone heard from their Japanese friend. :rolleyes:

Coded-Dude
May 16, 2007, 02:08 PM
Reports came from ITMedia, a Japanese magazine/website that interviewed Moore.
And all he said was it could happen.....
Debunk it all you want, but you would be naive to think they don't already have a full scale plan, when/if they decide to do it.

I'm sure they have already negotiated production costs with certain companies, designed the case, and have marketing people ready to unload.
Not to say it will ever come to fruition, but they have it planned, and considering current sales trends, its not that far fetched of a "rumor."

Sky Blue
May 16, 2007, 02:14 PM
Reports came from ITMedia, a Japanese magazine/website that interviewed Moore.
And all he said was it could happen.....
Debunk it all you want, but you would be naive to think they don't already have a full scale plan, when/if they decide to do it.

I'm sure they have already negotiated production costs with certain companies, designed the case, and have marketing people ready to unload.
Not to say it will ever come to fruition, but they have it planned, and considering current sales trends, its not that far fetched of a "rumor."

Let's recap:

Mis-translated article

January 2006

"we’re fully committed to HD-DVD and have absolutely no plans to support other optical formats"


/thread.

Coded-Dude
May 16, 2007, 02:18 PM
Lets expand upon that:

Microsoft would consider adding an external Blu-ray drive to the Xbox 360 in the future, should the right market conditions emerge. According to Peter Moore, corporate VP in charge of fun stuff at Microsoft, those conditions would be the emergence of Blu-ray as the clear winner in the next-generation optical disc format battles.

If Universal decides to support Blu-Ray, as other rumors have alleged, this will happen faster than I can say: I told you so.

nickster9224
May 16, 2007, 02:44 PM
i thought bluray was sony's child

Coded-Dude
May 16, 2007, 02:50 PM
Blu-ray, also known as Blu-ray Disc (BD), is the name of a next-generation optical disc format jointly developed by the Blu-ray Disc Association (BDA), a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson).

Sony is a staunch backer

http://www.blu-ray.com/

GFLPraxis
May 16, 2007, 03:12 PM
why not....? this has profitable written all over it.

Its not like Microsoft has a lot invested into HD DVD, and I am sure there are plenty of 360 owners that did not buy the HD DVD add-on because they preferred blu-ray or merely doubted the overall success of HD DVD. This can only help the red-inked division.

Because Microsoft has a vested interest in the success of HD-DVD and a vested interest in seeing that Sony-backed Blu-ray fails. Not enough of an interest to risk their XBox line by pushing HD-DVD in as standard, but enough to not release a Blu-ray player. As a result, Microsoft will promote HD-DVD as the solution for watching HD movies, until it either becomes the standard or that is no longer viable (i.e. if HD-DVD fails).

GFLPraxis
May 16, 2007, 03:14 PM
Let's recap:

Mis-translated article

January 2006

"we’re fully committed to HD-DVD and have absolutely no plans to support other optical formats"


/thread.

If Microsoft did not have an in-house Blu-ray addon for 360, they're stupid. And they might be jerks (I'm referring to their business practices), but they're not stupid.

They just don't have any plans to release it as long as HD-DVD has a chance.

psychofreak
May 16, 2007, 03:16 PM
Microsoft [are] not stupid.


One word: Zune

GFLPraxis
May 16, 2007, 03:19 PM
btw - MS already supports blu-ray via their operating system.

Yeah, but in an operating system used everywhere, they'd have a huge backlash if they didn't.

They support Blu-ray in the OS but they refuse to release any hardware that has anything to do with it.

One word: Zune

Okay, well, I guess they can be pretty stupid sometimes ;)

Eidorian
May 16, 2007, 03:20 PM
btw - MS already supports blu-ray via their operating system.Which means...

Here's a driver, you can plug it in now.

Like the driver for the Apple Keyboard! :rolleyes:

Coded-Dude
May 16, 2007, 03:24 PM
The only REAL vested interest they have in HD DVD is the failure of PS3.
They could have had an equally "vested" interest in Blu-Ray, but that would have essentially guaranteed the success of Blu-Ray(and the PS3).
Which is not good for the XBOX division.

There is no real reason why both of them couldn't have come to an agreement and used one format.
Woul that have been best for us the consumer, well...maybe not, but it would have been better for Dev Companies, and Movie Distributors.

Coded-Dude
May 16, 2007, 04:28 PM
They support Blu-ray in the OS but they refuse to release any hardware that has anything to do with it.

Microsoft has hardware.....? :eek:


5.5million PS3's shipped to date(fiscal year only), is far from failure ;)
(at least 3.1 million oh those are in the hands of consumers)

GFLPraxis
May 16, 2007, 05:35 PM
Microsoft has hardware.....? :eek:


5.5million PS3's shipped to date(fiscal year only), is far from failure ;)
(at least 3.1 million oh those are in the hands of consumers)

XBox, XBox 360, Zune, and XBox HD-DVD player count as hardware.

Last I heard the number was around 3 million for the PS3. While it does not constitute an outright failure (a la Dreamcast), it amounts to sales numbers worse than the GameCube...and unlike the GameCube, the PS3 takes a very large loss per sale.

Essentially, if things continue at the current rateSony is going to pull a Nintendo and kill off all their third party support. Except they'll do it in one generation instead of two.

Coded-Dude
May 16, 2007, 05:45 PM
My statements were made in sarcasm.
Microsoft had to outsource production, they don't actually have any of their own hardware. ;)
(unless you count their newly formed chip division)

I was merely pointing out the fact that Microsoft for the most part(99.99%) is a software company not a hardware company.
They'll support any hardware that will help increase a products availability.(like windows supporting Blu-Ray drives)

Sony,
The goal was 6 million and they shipped 5.5, thats not bad at all.
(considering the $600/PS3 price tag)
Oh and btw - worldwide software shipments for the PS3 were 13.2 million.
Considering consumers only have 3.1 million, thats a decent attachment rate, that will only improve as better games get released.


I think the anomoly in your analogy is this:
Gamecube price dropped in half, but that was from 199.99 to 99.99. It was already within reach to most consumers.
If PS3 saw a similar cut(half = 599.99 to 299.99.), we would see sales skyrocket.

Their losses were similar(respectively) for the PS2 launch.

Dagless
May 16, 2007, 06:01 PM
We would? I think we would need software first.

Coded-Dude
May 16, 2007, 06:06 PM
are you claiming we will not see any software or any software that would merit purchase? :rolleyes:
Never a dull moment with you, eh Jimmi? :p

SN
- David Jaffe will be forming his own studio focusing on downloadable content. SCEA involved in two downloadable titles with the new studio.
- Relay (Sony Online Entertainment in partnership with Factor5) is an online MMO, the game is based in a Western styled sci-fi universe. The game has some strategy elements. Likened to both Advance Wars and Halo Wars. 15 second trailer and no dates given.
- "the next" Syphon Filter game could be a PSN game based around DLC with a Blu Ray release at the end.
- Stardust HD
- Nucleuz likened to Blast Factor
- Vegas Poker
- Top down arcade shooter. [untitled] Compared to Capcom's 1942
- Arcade base shooter [untitled] Compared to Metal Slug meets
- Loco Roco not shown
- We will see some user generated stuff suprises!

PS3
- Uncharted by Naughty Dog Game of the show: confirmed
- Lair by Factor5, playable demo coming to PSN in June, August release. Exceptional frame rate now.
- Eye of Judgement by SCE Japan, shown. Works with PlayStation Eye peripheral (also shown)
- Ratchet and Clank Future by Insomniac, looking fantastic but has some frame issues. less than 30 fps: confirmed
- Heavenly Sword by Ninja Theory. Looking fantastic.
- Sony has over 40 PlayStation 3 games in development at present, this number is for retail games. To be shown later in the year.
- Eight Days to be based on episodic content. Each day is an episode- potential Blu Ray release at the end. Sony's experiment with DLC to deliver a game sooner rather than later.
- SlantSixGames working on something. Follow that lead.
- The most succesful PSN games wlil be featured on Blu Ray compilations.

GFLPraxis
May 16, 2007, 06:15 PM
Gamecube price dropped in half, but that was from 199.99 to 99.99. It was already within reach to most consumers.
If PS3 saw a similar cut(half = 599.99 to 299.99.), we would see sales skyrocket.

Their losses were similar(respectively) for the PS2 launch.

Well, that just makes it worse. Considering that the PS3 is very unlikely to have a price cut in half anytime soon, it's unlikely to overtake GameCube sales.

And AFAIK, the PS3's losses are much higher than the PS2's. The XBox took a $100 loss per system, and failed to recover that, and the PS2's loss was less. PS3 is taking a >$200 loss per system last I heard.

A good quote I found:

- The PS3 costs twice as much as the PS2 did at launch
- The PS2 launched a year ahead of the Gamecube and Xbox. The PS3 launched a year AFTER the xbox 360 and 2 days before the Wii.
- Sony had exclusive contracts with third party developers who helped build the original Playstation's success. Said developers have gone multi-platform.


I'd predict that the PS3 is going to finish third place and lose a lot of third party support this time around, barring a sudden catastrophic drop in sales of one of the competing systems. It may not fail, but it's not beating either competitor. Not in profitability, and not in marketshare, and not in exclusives.

Dagless
May 16, 2007, 06:59 PM
lol, is this a thing with Sony fanboys online? They always talk about upcoming and potential. *sigh* fair play if you want to buy an expensive machine that will probably see many price cuts before the first good game comes out for it. I bought a game system to play games now. 6 months in and we're dry. well, not me on my 360, DS and Wii :)

Praxis, I agree. PS3 is almost certainly going to finish last this time. I honestly don't know why they gunned for the most powerful, most expensive systems in each market. It didn't work that way with their PS1 and 2, and never did in the past. Regardless if a minority of people want media centre-based consoles. No games, no glory!

GFLPraxis
May 16, 2007, 07:18 PM
lol, is this a thing with Sony fanboys online? They always talk about upcoming and potential.

To be fair, both Wii and 360 fanboys have to talk about upcoming quite a lot. If you go ask a Wii fanboy what games are must buys, they'll just say "Zelda, and the good stuff is coming in the Fall". The 360 has a few more good titles, but most 360 fanboys will tell you "Halo 3 is coming this fall!"

But the PS3 hasn't really shown anything remotely close to Sony's claimed 'potential'. The PS2 didn't either, you might recall. Anyone remember how the PS2 was supposed to have AIM? Evolve into a PC? Toy Story-like graphics? The Linux kit?

Dagless
May 16, 2007, 07:33 PM
True, all systems have upcoming games. Thing is the Wii already has Wii Sports, TP (still highest rated current gen game) and Paper Mario and all that brain training stuff in Japan. 360 already has a plethora of games, albeit nothing as drool inducing as Halo 3. But the libraries are there. They all have dry patches. But 6 months after launch? After the PS3 had been delayed numerous times already?

On topic though, BlueRay rumous was debunked. Thread should have ended, but it didn't! At least the topic title should have changed at this stage.

sikkinixx
May 16, 2007, 07:36 PM
That would have been a bit of backpedaling on MS if it has been true no? It seemed a little early to do this kind of move but whats another add on? HD-DVD, the power brick and chuck on a Blu-ray for good measure....sheesh!

But would Sony have liked this or not? It would be good because it makes the PS3 look of better value, and also because it would help give Blu-ray more market share but at the same time it also adds another reason for 360 owners to not buy a PS3.



And Jimmi, I thought ratings meant nothing?...after all Obilvion got huge ratings ;)

zap2
May 16, 2007, 08:05 PM
So over here, on topic! ;)



I don't think MS will release Blue-Ray add on yet...I know they have talked about it, but then the person who said stuff got yelled at, so he took back his statment.


Basicly, yes I can see MS going this, if their consumer base wants it. MS has proved HD disk aren't super imporatant for them, and since niether format is used by the Xbox 360 for games, MS isn't really going to lose anything.

sikkinixx
May 16, 2007, 09:18 PM
Wouldn't it be horrendous if the Royal Family actually were lizard creatures.

Oh wait. that was a rumour too. and debunked. So wheres the backpedaling?



No backpedaling on the "HD-DVD ftw"

Markleshark
May 17, 2007, 01:56 AM
Microsoft has hardware.....? :eek:


5.5million PS3's shipped to date(fiscal year only), is far from failure ;)
(at least 3.1 million oh those are in the hands of consumers)

Well since we're waring again... (http://news.bbc.co.uk/1/hi/business/6660465.stm)

Coded-Dude
May 17, 2007, 07:28 PM
Well since we're waring again... (http://news.bbc.co.uk/1/hi/business/6660465.stm)
http://quote-web.aol.com/?syms=SNE&e=NYS&action=hq&dur=36&type=mountain&hgl=1&vgl=1&vol=1&splits=1&div=0&w=520&gran=d
Investors don't seem to be buying into the same negative media BS you guys are.....

Yes, every console launch cost them money, this is widely known.....they lose money on hardware(until costs go down) and make it up in software.
Ironically, somethign micrsoft could learn from, they are spending money on cheap hardware to make a quick profit to help stop the bleeding. IT seems to have cost them more than it was initially worth.

Of course with expensive accessories(HD DVD and possibly BD), they are reducing the effects of initially using cheap hardware.
Hell, even nintedno is sellign their controller(As a whole) at a higher price than sony.

Markleshark
May 18, 2007, 02:02 AM
Hell, even nintedno is sellign their controller(As a whole) at a higher price than sony.

Yeah, but isnt the controller the whole kind of point of the Wii? Surely there is lots of expensive techy stuff in there that makes the whole Wii work...

Haoshiro
May 18, 2007, 06:27 AM
Personally I think this would be great news if it turns out true.

Think about it, a lot of the PS3 complaints are about being forced to "buy into" Blu-ray even if all they want to do is game, it's a high premium for little more then lowering the chances of a multi-disc game.

But it's not because everyone necessarily hates Blu-ray or loves HD-DVD, for the most part I think people are impartial at this point.

Having a Blu-ray addon for 360 could just make people all the more likely to buy a 360. Knowing that regardless of which format wins (if indeed one of them does).

The "Blu-ray" card of the PS3 would essentially be lost. People couldn't really be pushed over the edge toward PS3 just on account of Blu-ray, they would know they could purchase a 360 and then choose either HD format when they decide they want to buy into one of the formats.

So, I hope this is all true, it would be good for 360 all around... and I don't think it sounds the death of HD-DVD, just brings consumers even more options (choice).