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MacRumors
Jul 12, 2007, 06:10 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)


http://images.macrumors.com/article/2007/07/12/070712_iphone_print_ad_300.jpg


MacDailyNews publishes (http://www.macdailynews.com/index.php/weblog/comments/apple_debuts_new_iphone_print_ad_with_image/) a full page print ad for the Apple iPhone which appears on the back cover of the August 2007 issue of Details Magazine (http://men.style.com/details/).

The copy reads:
Touching is believing

The revolutionary new iPhone is now available at Apple and AT&T retail stores.

Article Link (http://www.macrumors.com/2007/07/12/iphone-print-advertisement/)



Detlev_73
Jul 12, 2007, 06:15 PM
You will soon be mine :cool:

kevmbpro
Jul 12, 2007, 06:26 PM
iPhones volume is too soft. Therefore you must use your other sense to compensate!

swingerofbirch
Jul 12, 2007, 06:30 PM
I don't follow magazines so I had not seen this, so I will disagree with the playah hatas and thank the subby.

Best Apple ad ever was when I was in my high school library and was flipping through a magazine and found a pull out ad for the PowerBook G3 that had a shark. That was le awesome.

ventro
Jul 12, 2007, 06:31 PM
The whole "Apple: iPhone = God" suggestion seems to be little too much, MacDailyNews.

Royale w/cheese
Jul 12, 2007, 06:35 PM
Ah, but does the ad support multi-touch, or do we have to wait for Leopard?

Shiggy M
Jul 12, 2007, 06:59 PM
Just like all of Apple's other stolen ads (Timberland iPod ad, video wall AppleTV splash screen), this one is wholly unoriginal as well. Apple has stolen this directly from the official taglines of Nintendo's ultra-successful products, the DS and Wii:

"Nintendo Says Touching Is Good"
http://www.adrants.com/2004/10/nintendo-says-touching-is-good.php

"Nintendo On Unique Wii Controller: 'Playing Is Believing'"
http://www.mtv.com/news/articles/1531448/20060509/id_0.jhtml

EricNau
Jul 12, 2007, 07:05 PM
Just like all of Apple's other stolen ads (Timberland iPod ad, video wall AppleTV splash screen), this one is wholly unoriginal as well. Apple has stolen this directly from the official taglines of Nintendo's ultra-successful products, the DS and Wii:

"Nintendo Says Touching Is Good"
http://www.adrants.com/2004/10/nintendo-says-touching-is-good.php

"Nintendo On Unique Wii Controller: 'Playing Is Believing'"
http://www.mtv.com/news/articles/1531448/20060509/id_0.jhtml
Oh, please. Apple didn't steal anything.

The phrase "Touching is believing" is a clichéd phrase that Apple used because it applies perfectly to the iPhone.

Unoriginal? Maybe. Stolen? ...I don't think so.

iMichael72
Jul 12, 2007, 07:27 PM
I'll have to get one of the mags that has this ad.
Who knows, maybe one day we'll see it in the Apple Collectors forum.

OK, maybe not.

LostPacket
Jul 12, 2007, 07:52 PM
Oh, please. Apple didn't steal anything.

The phrase "Touching is believing" is a clichéd phrase that Apple used because it applies perfectly to the iPhone.

Unoriginal? Maybe. Stolen? ...I don't think so.

Exactly. It's just a play on words. There's no violation here. Does he actually think Apple should give credit because someone has used the word "touch" in their ad before they did? Whatever.

Doctor Q
Jul 12, 2007, 08:15 PM
It's a good ad. I like the glowing screen and the way finger motion is shown.

If only the iPhone would really hold still in space like that!

ajhill
Jul 12, 2007, 08:15 PM
After all that has been said and done about the iPhone this ad perfectly captures the reason it will have mass appeal. It is simply elegant.

It does have a magical draw that pulls you in. It should do well to attract more PC users to consider purchasing Macs. The last time I was in the Apple store it was wall to wall people. Amazing.

Love my iPhone!

dicklacara
Jul 12, 2007, 08:18 PM
As a long time (1978) satisfied Apple customer and an AAPL share holder I, for one, am very interested how Apple and its products are presented and perceived.

Glad to see this reported...

dicklacara
Jul 12, 2007, 08:22 PM
I don't follow magazines so I had not seen this, so I will disagree with the playah hatas and thank the subby.

Best Apple ad ever was when I was in my high school library and was flipping through a magazine and found a pull out ad for the PowerBook G3 that had a shark. That was le awesome.

Here's my fav (circa 1977):

http://www.macmothership.com/gallery/MiscAds2/simplicity1.GIF

KristieMac
Jul 12, 2007, 09:10 PM
Oh, that phone is so pretty. But awesome phone and great ads still can't convince me to go back to AT&T. :(

arn
Jul 12, 2007, 09:26 PM
Ad discussion here.

For those who want to talk about what stories go where: New thread here (http://forums.macrumors.com/showthread.php?t=329148)

arn

KristieMac
Jul 12, 2007, 09:29 PM
After all that has been said and done about the iPhone this ad perfectly captures the reason it will have mass appeal. It is simply elegant.

It does have a magical draw that pulls you in. It should do well to attract more PC users to consider purchasing Macs. The last time I was in the Apple store it was wall to wall people. Amazing.

Love my iPhone!

One thing I've always noticed, even when I was hardcore PC, is the elegance and simplicity of Apple design. I can see it in their products and ads. They just don't NEED all the flashy BS.

barcodebawtv
Jul 12, 2007, 09:57 PM
I've heard so much about the iPhone from the news that I'm suprised that Apple has even worried about advertising... I do like the comercials though My iPhone Commercial (http://web.mac.com/markgrantnott/iWeb/Mark%20and%20Deb/Blog/2FE136DA-97B5-4DD6-8A01-DB44FC7344CE.html)

EricNau
Jul 12, 2007, 10:25 PM
Ad discussion here.

For those who want to talk about what stories go where: New thread here (http://forums.macrumors.com/showthread.php?t=329148)

arn
Arn,

I think too many posts got transfered over, because many of the other posts are much more applicable to this thread, not site & forum feedback.

(For example, all of the posts listing which magazines this ad can be found in, seem to fit better in this thread).

Thanks

The General
Jul 12, 2007, 10:54 PM
Picture of the ad? :confused::rolleyes:

elppa
Jul 13, 2007, 04:27 AM
Here's my fav (circa 1977):

http://www.macmothership.com/gallery/MiscAds2/simplicity1.GIF

I quite like this one from "way back when…"™

Makes the "Mac v PC" ads look amateur.

http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/EFDF04D6-8FE9-49E2-878C-B15FA27F1CCA_files/whymac.png

Note the 8 character file name and 3 character extension. Top quality "sledging (http://en.wikipedia.org/wiki/Sledging_(cricket))" as our friends down under say.

dernhelm
Jul 13, 2007, 05:22 AM
Just like all of Apple's other stolen ads (Timberland iPod ad, video wall AppleTV splash screen), this one is wholly unoriginal as well. Apple has stolen this directly from the official taglines of Nintendo's ultra-successful products, the DS and Wii:

"Nintendo Says Touching Is Good"
http://www.adrants.com/2004/10/nintendo-says-touching-is-good.php

"Nintendo On Unique Wii Controller: 'Playing Is Believing'"
http://www.mtv.com/news/articles/1531448/20060509/id_0.jhtml

You must be kidding. It's a take off on "seeing is believing". By your analogy, Nintendo's ads weren't original either. I'd seen "tasting is believing" ads for donuts for a long time. The fact that both apple and Nintendo use touch screens as interface technology on some of their products means both will likely tout that interface in similar ways.


Myself, I like the ad. Like the iPhone, it is simple, elegant and to the point (if you will forgive my bad pun).

Cleverboy
Jul 13, 2007, 05:27 AM
Just like all of Apple's other stolen ads (Timberland iPod ad, video wall AppleTV splash screen), this one is wholly unoriginal as well. Apple has stolen this directly from the official taglines of Nintendo's ultra-successful products, the DS and Wii:

"Nintendo Says Touching Is Good"
http://www.adrants.com/2004/10/nintendo-says-touching-is-good.php

"Nintendo On Unique Wii Controller: 'Playing Is Believing'"
http://www.mtv.com/news/articles/1531448/20060509/id_0.jhtml
I could think up ridiculous examples that make everyone theives, but I doubt it would be worthwhile, much like this connection you've made. Come on, now.

~ CB

aswitcher
Jul 13, 2007, 05:48 AM
I am waiting for the poster with someone licking the iPhone screen with the words 'Smooth as Butter' underneath.

ImAlwaysRight
Jul 13, 2007, 08:12 AM
I am waiting for the poster with someone licking the iPhone screen with the words 'Smooth as Butter' underneath.

I sure am glad you are not employed by Apple's advertising department. ;)

Martin C
Jul 13, 2007, 08:28 AM
It's also on the back of the most recent Sports Illustrated.

Apologies for crappy Razr picture...

http://img339.imageshack.us/img339/8606/1307070921ki9.jpg

tonyvz
Jul 13, 2007, 08:42 AM
i would move the 'iphone' logo to the top left corner though. not the top right. (unless this ad was for a right side page) why do they want their identity AS FAR away from the product as possible??

that way viewer sees the logo and follows the line of the iphone sitting on an angle to the hand and to the cop underneath. (which i might also align left, with the iphone logo, but im not sure about that one)

Antares
Jul 13, 2007, 09:49 AM
Best Apple ad ever was when I was in my high school library and was flipping through a magazine and found a pull out ad for the PowerBook G3 that had a shark. That was le awesome.

With the tagline:
"It eats Pentium notebooks for lunch."

I had that ad hanging in my college dorm room and now, still have it hanging on the closet door near my computers...

twoodcc
Jul 13, 2007, 11:06 AM
nice ad

emulator
Jul 13, 2007, 12:46 PM
Too ambient.

sam10685
Jul 13, 2007, 12:52 PM
switcher since june '04

that's when i switched too. still have (and use) the same computer. (a powerbook g4.) i should upgrade.

Counter
Jul 13, 2007, 02:34 PM
It's also on the back of the most recent Sports Illustrated.

Bit unfortunate to have Beckham on the front cover. Could have used somebody a little less good looking.

aswitcher
Jul 13, 2007, 03:47 PM
that's when i switched too. still have (and use) the same computer. (a powerbook g4.) i should upgrade.

I am on my second Mac - wait for the rumoured ultraportable MBP...that will be truly lickable. It may even get the same advertising spin if they go the touchscreen route with a 10-12" screen.

maladroit
Jul 14, 2007, 10:32 AM
This ad is definitely on the back page of the August National Geographic as well.

MrCrowbar
Jul 15, 2007, 10:38 PM
I am waiting for the poster with someone licking the iPhone screen with the words 'Smooth as Butter' underneath.

Isn't it "scrolls like butter"? :p Make a picture of that!