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MacRumors
Jan 6, 2004, 01:08 AM
This Wall Street Journal (paid) (http://online.wsj.com/article/0,,SB107334928128684000,00.html) article is causing some stir due to expectations of $200 iPods (http://www.macminute.com/2004/01/06/cheaperipod)... however, this is simply based on analyst speculation and is not based on any insider knowledge.
Apple is expected Tuesday to introduce a new iPod that costs much less than its current $299 entry-level model, according to people familiar with the matter. (The top-of-the line 40-gigabyte iPod holds 10,000 songs and costs an eye-popping $499.) Analysts believe Apple could price the new iPod as low as $200. While that's more than the $100 figure that has circulated on Apple rumor Web sites in recent weeks, it's still a sharp enough markdown that Apple hopes will attract a much larger audience of music and gadget lovers.Readers should also note that this article was likely written before yesterday's announcement of Cornice's 2.0GB Mini Storage Device (http://www.macrumors.com/pages/2004/01/20040105151253.shtml).

Regardless, this article offers no new information into the rumored iPods.

J-Squire
Jan 6, 2004, 01:12 AM
All will be revealed in a few hours.
I guess I'd better set my alarm for 4am Australian time.

JohnGillilan
Jan 6, 2004, 01:13 AM
$200 is definitely not as attention-getting as earlier rumors. I hope the price point is not this high.

AlbinoPigeon
Jan 6, 2004, 01:17 AM
Is it just me, or is Sony suprisingly quiet in the digi player market? How long are they gonna wait on the sidelines? Not much longer i'd say.

They just released Atrac technology to compress a bunch of songs onto a CD, but it's stilll a CD player, and that means it's still as big as a CD player.

Thoughts?

(and remember, Apple has beaten back it's recently announced competition largely due to the fact that they are pretty ugly. But Sony may be able to match the "sexiness" of the iPod)

wankle
Jan 6, 2004, 01:17 AM
2GB ipods in Apple Stores tonight according to someone I talked to, give it a 9 out of 10 in reliability. No idea on price.

arn
Jan 6, 2004, 01:18 AM
again...

this article means nothing.

The only reason I post this on the front page is that people are starting to submit this as "look they're going to be $200!".

We know $100-$150 is damn cheap... and very hard to achieve... we all know this... but for whatever reason, these are the rumors.... from multiple places.

arn

Doctor Q
Jan 6, 2004, 01:21 AM
$200 would not be amazing. It would hardly be surprising. I doubt even the Steve Jobs Reality Distortion Field could make that an exciting announcement. I expect more (a product that is better than expected and/or cheaper than expected) from Apple. In fact, I will be surprised if I am not surprised tomorrow.

snahabed
Jan 6, 2004, 01:21 AM
Are you all Apple newbies? I will eat my dirty underwear if they release a $100 iPod. Those little drives are 70... then add the rest of the parts and R&D etc, and you end up with, what, a $3 profit?

I can see $149 MAYBE, but I would guess $199 for a 2GB and $249 for a 4GB if I were betting.

wankle
Jan 6, 2004, 01:29 AM
Originally posted by snahabed
Are you all Apple newbies? I will eat my dirty underwear if they release a $100 iPod. Those little drives are 70... then add the rest of the parts and R&D etc, and you end up with, what, a $3 profit?

I can see $149 MAYBE, but I would guess $199 for a 2GB and $249 for a 4GB if I were betting.

Uhm, the 10GB is $299 now, buddy, 4GB would NOT be $249.

And when the original iPod shipped, the hard drive it was based on (Toshiba 5GB) cost $399... the same price as the iPod

I say $129.95-$149.95 2GB, $149.95-$179.95 4GB (if there is one, I'm guessing it will be 2GB only.)

beamso
Jan 6, 2004, 01:39 AM
Originally posted by AlbinoPigeon
Is it just me, or is Sony suprisingly quiet in the digi player market? How long are they gonna wait on the sidelines? Not much longer i'd say.

Sony are hampered by being a company that both produces music and hardware to play music, meaning that there is great infighting over what the company can produce.


They just released Atrac technology to compress a bunch of songs onto a CD, but it's stilll a CD player, and that means it's still as big as a CD player.


Just released? ATRAC is the technology that's been behind compressing music onto MiniDiscs for the past 10 years. The format can also be used on Sony's Network Walkmans (and of course the CD players you mentioned).

macnews
Jan 6, 2004, 01:39 AM
I would hate to see the $199 price. I think for a 2GB, although they might use the old 5GB as well, it would just cost too much per GB.

Ling
Jan 6, 2004, 01:53 AM
From another thread...

Originally posted by Ling
My guess is...
2GB (Cornice Drive) $149
20GB $299
40GB $399
60GB $499

I don't think there's going to be a 4GB drive. There's hasn't been a lot of talk about them nor does there appear to be a cheap source for the hard drive.

Also, it makes sense that Apple would continue to increase the capacity of the regular iPods, which will probably keep the 3G form. I had original posted those specs, but now I'm thinking 2/10/30/60.

:shrug: We'll see! :-) Good night all!

cripdyke
Jan 6, 2004, 02:40 AM
yes, there has been surprising little info on any 4gb storage medium...but....

didn't apple corner the market on the original toshiba 5gb drives? if there's a 4gb drive, cornice may not be announcing it since the announcement they made was for a product they are selling. If apple is cornering the market, the 4gb wouldn't be for sale and _may not_ be announced.

i'm not saying a 4gb exists. I'm just saying that IF it exists, it may very well have been excluded from yesterday's announcement.


As for prices...

there's no way a 4gb machine would sell for $200. When the 15 replaces the 10, the surplus & refurbs will be sold for 230-250

Why buy a 4gb for 200 when a 10gb is only $40 more? that's the silliest idea i've heard in a long time.

for this to work, the new ipods have gotta be less than $170 which is what you can get a used 5gb ipod for right now... unless maybe the new 4gb is about the same price ($170) but better features/bling.

good features/bling still couldn't get them all the way up to $200 though because of the used, surplus, & refurbed 10gb ones.

reyesmac
Jan 6, 2004, 03:12 AM
I have been reading rumors for years and hearing rumors of Apple offering something at a much lower price almost always end up being false. I am not getting my hopes up that Apple would offer a $99 iPod that is worth buying. Whatever it is it will be overpriced at first and marked down gradually over the years.

Having said that, I will still think about getting one or opting for the higher priced ones when the new ones are announced. Especially if they don't introduce some new ibox device.

Nebrie
Jan 6, 2004, 03:20 AM
Originally posted by wankle
Uhm, the 10GB is $299 now, buddy, 4GB would NOT be $249.

And when the original iPod shipped, the hard drive it was based on (Toshiba 5GB) cost $399... the same price as the iPod

I say $129.95-$149.95 2GB, $149.95-$179.95 4GB (if there is one, I'm guessing it will be 2GB only.)

The Toshiba $399 price was RETAIL. The Cornice $70 price was for quantities of $100,000. Two totally different things.

There is just way too little margin at $99 or $129 even if they sell direct. There are a lot of other components they need to create a fully functioning product and they would be lucky if it came in at $30. There's also packaging, warranties, and marketing. If they sell it through retail channels which they will, then it needs to be $199. Both the distributors and retail stores won't work for free.

tagy
Jan 6, 2004, 04:35 AM
Here is my prediction.

$119 2GB iPod

uses USB 2, doesn't have the remote or dock, and you cant even use the remote or dock with it. It is slightly smaller and has a smaller screen, and may have the older style buttons not the touch sensetive type.

mian
Jan 6, 2004, 05:37 AM
Size matters....I don't think you can compare a 10 or 15 Gig in the current form factor with a 2 Gig the size of a credit card. I think people will pay $150 to $200 for less capacity and a smaller form factor.

Current -nomad- 1.5 gig player is priced at $229 on Amazon.

My guess

2 gig $199
15 gig $249
20 gig $349
40 gig $449

Stella
Jan 6, 2004, 06:32 AM
$200 is too expensive still... $150 max to make a decent impact.

alanwrench76
Jan 6, 2004, 06:34 AM
Originally posted by Nebrie
There is just way too little margin at $99 or $129 even if they sell direct. There are a lot of other components they need to create a fully functioning product and they would be lucky if it came in at $30. There's also packaging, warranties, and marketing. If they sell it through retail channels which they will, then it needs to be $199. Both the distributors and retail stores won't work for free.

Nebrie thanks for posting the above.

One other thing 2 Gigs for 200 bucks sounds like a lot but when the current 10 Gig model is 300 bucks and the 40 Gig is 500 bucks you already do not get a linear cost/storage rate ($12.5/gig for 40 Gig model and $30/gig for 10 Gig model). Now that everyone has been spoiled with huge hard drive space in a small package it seems so hard for people to understand that even at 200 bucks a 2 Gig iPod (even at current size) would sell very well. If you use Apple's math for # of songs an iPod can hold this one should see around 500 songs or about 50 CD's worth of music. Last time I checked 500 songs is a lot of songs. On top of that f*9king Dell can stop having that commercial that an iPod is so expensive you will need do extra work to buy one. Off topic I find it ironic that in that Dell commercial they have a prick undercutting kids out of their work (babysitting, selling cookies and cutting yards) by .5%.

One more thing i would be very disappointed to have a new iPod be the “big deal” at today's event. Since if I remember correctly the first iPod model to be released wasn’t released on a Macworld event.

Scott

MorganX
Jan 6, 2004, 07:20 AM
For intro at CES:

The Smallest Micro Audio Jukebox

Philips new wearable hdd060, the smallest micro audio jukebox, offers consumers the ability to always take their music with them without compromising sound quality. Featuring a 1.5 GB(1) (375 MP3 tracks) storage capacity, the hdd060 is only 1.8 cm thick, weighs less than 95 grams and is the same length and width of a standard credit card. Users will be able to easily review track information on the device's 2-bit grey, 128 x 96 pixel LCD screen. Users also can store data files on the hdd060, making it a portable external drive as well.

For one-touch button playback, the hdd060 features SuperPlay(TM). This feature enables the user to start enjoying music quickly without first having to select playlists or individual tracks. By simply selecting the desired category -such as 'Albums' or 'Artist'- and by pressing the 'Play' button, the user can listen to all the music that is stored under these top-level music library categories.

Sporting a high-gloss magnesium casing, the hdd060 is small enough to fit perfectly in a consumer's pocket or a small purse and light enough to wear around the neck. Users easily can access their computer through USB 1.1 connectivity in order to transfer their favorite MP3 and WMA songs. Available in February, the hdd060 will have a suggested retail price of $199.99.

Take All Of Your Music With You

peharri
Jan 6, 2004, 07:49 AM
Is it possible someone at Apple might have suggested this price level to the WSJ to prevent disappointments? There are a hell of a lot of people going to be annoyed if Apple releases a $101 mini-iPod simply because of the rumours...

I'm starting to believe, after yesterday's announcement, that a $99 is just about possible, and given Jobs's previous comment about wanting Apple to do a $99 iPod, I can't see them producing a "budget iPod" that isn't below $99. Either the 2G model is going to be $99, or it's going to be marketed as a compact, not budget, iPod and sold at "full price", somewhere I guess in the $249 range.

I'm also going to guess that if they release a $99 iPod, they'll reprice or bump the higher end models. Maybe that'll mean 10G for $249, or maybe it'll mean 20G for $299. I suspect the former simply because it'd leave less holes.

jayscheuerle
Jan 6, 2004, 08:23 AM
The people (me included) who didn't want to pay $299 for a glorified Walkman aren't going to pay $199 for one that has 1/10th of the storage.

At $100-$129, 2 Gb iPods would fly. People who had $299 to $499 to spend on the full size units may even buy another smaller one just for the heck of it.

A $200 device is not going to open them up to new markets.

Lancetx
Jan 6, 2004, 10:22 AM
Originally posted by Stella
$200 is too expensive still... $150 max to make a decent impact.

The new Rio 4GB model is $249, so it would not be unreasonable at all for Apple to charge the same for their model if it is also 4GB. I'm not sure why Apple is being held to this ridiculous $100-150 standard by some here when nobody else is capable or willing to price them at that low of a level either. I'm hoping for $199 myself, but we shall see here very soon now...

snahabed
Jan 6, 2004, 01:44 PM
Originally posted by wankle
Uhm, the 10GB is $299 now, buddy, 4GB would NOT be $249.

And when the original iPod shipped, the hard drive it was based on (Toshiba 5GB) cost $399... the same price as the iPod

I say $129.95-$149.95 2GB, $149.95-$179.95 4GB (if there is one, I'm guessing it will be 2GB only.)

Uhm, SUCK IT, "BUDDY" :)

Arrogance is comical when it is just so wrong!

I know Apple. The idea of a $179 4GB was laughable.

jayscheuerle
Jan 6, 2004, 02:28 PM
Like a lead zeppelin.

wankle
Jan 6, 2004, 03:48 PM
Originally posted by snahabed
Uhm, SUCK IT, "BUDDY" :)

Arrogance is comical when it is just so wrong!

I know Apple. The idea of a $179 4GB was laughable.

Hey, I was wrong. I still stand by my statement that it's a stupid price considering that the 15GB is only $50 more. Apple really screwed this up.

AlbinoPigeon
Jan 6, 2004, 04:14 PM
Just released? ATRAC is the technology that's been behind compressing music onto MiniDiscs for the past 10 years. The format can also be used on Sony's Network Walkmans (and of course the CD players you mentioned).

My mistake. As a layman I guess I just noticed their recent huge push in advertising Atrac3 technology. It probably started as a response to Apple's "x,000 Songs In Your Pocket" slogan.

But I stand by what I said before about Sony getting into the market. No amount of infighting can ignore the fact that Apple is ripping it up with their iPods. They'll hafta do something soon, or simply forget that market segment alltogether.

Think about it, for Sony to get involved just makes sense given their history. For Sony, the walkman was what put them on the map for music lovers everywhere. Apple is basically replacing them in that respect.

Spagolli94
Jan 6, 2004, 05:37 PM
Originally posted by wankle
Hey, I was wrong. I still stand by my statement that it's a stupid price considering that the 15GB is only $50 more. Apple really screwed this up.

I agree with you 100%. I don't think it will sell as well as they hope and the market may force a price drop to $199. I think $200 is a magic number for a lot of people.

Kind of reminds me of the original single 1.8 G5. Close to the dual 2 in price, but not performance. They either needed to lower the price or increase the performance. They chose the later and gave us a dual 1.8.

I expect the same will happen here with the new iPod. They should up it to 10GB for $249, or keep it 4GB and lower the price to $199. Only time will tell.