If it weren't for popcorn, movie theaters would go out of business. Or, more likely, renegotiate their contracts with movie distributors. They make SO MUCH money off popcorn, charging dollars for something that cost them pennies, that it's hard to think of a more profitable food product. I don't waste my money on it. But... I have a frequent-watcher card for one local theater chain, so every once in a while they give me free popcorn, which is fun. I rented a couple of Oscar nominated movies yesterday and will make some homemade popcorn to munch while watching the DVDs.