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MacRumors
Apr 6, 2009, 07:51 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/iphone/2009/04/06/apple-releases-three-new-iphone-ads-itchy-office-and-student/)

Apple today posted three new iPhone commercials to their ad gallery (http://www.apple.com/iphone/gallery/ads/).

- Itchy (http://movies.apple.com/media/us/iphone/2009/ads/apple-iphone3g-ad-itchy-us-20090406_848x480.mov) features three apps linked by the common theme of being used on a nature walk: Compass Go [App Store (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=293449295&mt=8), $1.99], iBird Explorer Plus [App Store (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=298790575&mt=8), $19.99], and How To Videos from Howcast.com [App Store (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=292836649&mt=8), Free].

- Office (http://movies.apple.com/media/us/iphone/2009/ads/apple-iphone3g-ad-office-us-20090406_848x480.mov) features three business-oriented apps promoted for their roles in sales transactions: Credit Card Terminal [App Store (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=290137919&mt=8), $49.99], Print & Share [App Store (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=301656026&mt=8), $6.99], and FedEx Mobile for iPhone [App Store (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=304462049&mt=8), Free].

- Student (http://movies.apple.com/media/us/iphone/2009/ads/apple-iphone3g-ad-student-us-20090406_848x480.mov) features three apps positioned to appeal to college students: Apartments [App Store (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=292234839&mt=8), Free], SnapTell [App Store (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=291920403&mt=8), Free], and Photogene [App Store (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=287273856&mt=8), $2.99].

Article Link: Apple Releases Three New iPhone Ads: 'Itchy', 'Office', and 'Student' (http://www.macrumors.com/iphone/2009/04/06/apple-releases-three-new-iphone-ads-itchy-office-and-student/)



bruinsrme
Apr 6, 2009, 07:58 PM
how and where does the shipping label print to?

Photogene looks very cool

h.21
Apr 6, 2009, 08:34 PM
So now that there's an app to handle credit card transactions, how long before they ditch those piles of fail they use for checkouts at the Apple Stores?

Although, they did say "small business"..

apple101
Apr 6, 2009, 08:38 PM
Somebody would really buy an app for more than $15.00 I for sure wouldn't.

brianbobcat
Apr 6, 2009, 08:42 PM
By the way, both those addresses shown on the label are locations for Chiat Day, Apple's ad agency. From address: http://maps.google.com/maps?hl=en&client=safari&num=50&q=5353+Grosvenor+Blvd,+Los+Angeles+CA,+90066&ie=UTF8&split=0&gl=us&ei=7q3aSYnPLo-EtAPPzozQBg&t=h&z=16&iwloc=addr To: http://maps.google.com/maps?hl=en&client=safari&num=50&q=5353+Grosvenor+Blvd,+Los+Angeles+CA,+90066&ie=UTF8&split=0&gl=us&ei=7q3aSYnPLo-EtAPPzozQBg&t=h&z=16&iwloc=addr"

I also found it funny that the recipient's last name is "Stalker" which is totally what I did by looking up those addresses.

-Brian

Cubert
Apr 6, 2009, 08:51 PM
The authors of these apps are loving life.

NT1440
Apr 6, 2009, 08:53 PM
Snaptell looks awesome!:eek:

I love how many ideas are coming out of the appstore.

Tofaha
Apr 6, 2009, 08:54 PM
i like the student ad :)

minik
Apr 6, 2009, 09:10 PM
i like the student ad :)

Same here.

Eso
Apr 6, 2009, 09:24 PM
166119

Way to promote a 2-star app!

I don't get the SnapTell thing. If you can take a picture of the media to tell you what it is, can't you just... read the cover? Don't say it's faster either, because the lag between loading the app up, loading the camera, steadying the picture, sending over the web, and getting results isn't going to be that convienent.

NT1440
Apr 6, 2009, 09:25 PM
166119

Way to promote a 2-star app!

I don't get the SnapTell thing. If you can take a picture of the media to tell you what it is, can't you just... read the cover? Don't say it's faster either, because the lag between loading the app up, loading the camera, steadying the picture, sending over the web, and getting results isn't going to be that convienent.

.... It takes the pic, then gives you a list of who sells it and for cheapest.....


WHOOOOOSH!

Mattjeff
Apr 6, 2009, 09:43 PM
Thats how you do a commercial Microsoft.





haha ;)
By the way, both those addresses shown on the label are locations for Chiat Day, Apple's ad agency. From address: http://maps.google.com/maps?hl=en&client=safari&num=50&q=5353+Grosvenor+Blvd,+Los+Angeles+CA,+90066&ie=UTF8&split=0&gl=us&ei=7q3aSYnPLo-EtAPPzozQBg&t=h&z=16&iwloc=addr To: http://maps.google.com/maps?hl=en&client=safari&num=50&q=5353+Grosvenor+Blvd,+Los+Angeles+CA,+90066&ie=UTF8&split=0&gl=us&ei=7q3aSYnPLo-EtAPPzozQBg&t=h&z=16&iwloc=addr"

I also found it funny that the recipient's last name is "Stalker" which is totally what I did by looking up those addresses.

-Brian

Eso
Apr 6, 2009, 09:54 PM
.... It takes the pic, then gives you a list of who sells it and for cheapest.....


WHOOOOOSH!


Safari -> Froogle...


WHOOOOOOSH!

NT1440
Apr 6, 2009, 09:58 PM
Safari -> Froogle...


WHOOOOOOSH!

Much faster than a completely dedicated app right?........

Right....

deannnnn
Apr 6, 2009, 10:08 PM
I saw "Student" on 24 tonight!
Very appropriate, as I am a college student... shopping for an apartment for next year... and I had no idea about that app. Now that's good advertising ;)

Constable Odo
Apr 6, 2009, 10:15 PM
There's an app for that? Nonsense! :mad: All iPhone owners will be soon throwing away their handsets just to get their hands on the amazing Palm Pre's keyboard and background processing, oh, and I forgot, the PalmOS emulator that can run 30,000 apps from the 1980's. Palm has an app for that. :D

I like those iPhone ads. Just watching them gives goosebumps. Simple, low-key, high-impact just like the iPhone.

stagi
Apr 6, 2009, 10:24 PM
Those were pretty good and all had some apps I never knew about but looked pretty cool

twoodcc
Apr 6, 2009, 11:04 PM
i saw 2 of these on tv tonight. not bad.

Eso
Apr 6, 2009, 11:12 PM
Much faster than a completely dedicated app right?........

Right....

Judge for yourself:

SnapTell (http://www.youtube.com/watch?v=yAoDQVCpsSQ) - 9 listings (1 incorrect) in 38 seconds.

Froogle (http://www.youtube.com/watch?v=ojoM5T7SOuY) - 57 listings in 40 seconds.

mulze22
Apr 6, 2009, 11:21 PM
I saw "Student" on 24 tonight!
Very appropriate, as I am a college student... shopping for an apartment for next year... and I had no idea about that app. Now that's good advertising ;)


I'm in the same exact boat as you. Only I just watched it online.

NT1440
Apr 6, 2009, 11:24 PM
Judge for yourself:

SnapTell (http://www.youtube.com/watch?v=o8vynqUWnKI) - 9 listings (1 incorrect) in 38 seconds.

Froogle (http://www.youtube.com/watch?v=ojoM5T7SOuY) - 57 listings in 40 seconds.

Uh, check the link for your first video.

I also think you are severly underestimating how much people like when things are simple. Your froogle video involved way more steps than the snaptell one does.

And does froogle search by simply taking a picture?

Eso
Apr 6, 2009, 11:54 PM
Uh, check the link for your first video.

I also think you are severly underestimating how much people like when things are simple. Your froogle video involved way more steps than the snaptell one does.

And does froogle search by simply taking a picture?

Fixed.

Froogling is really as easy as... well, googling. I don't see any particular benefit taking a picture has; You'll spend just as much time waiting for the camera, uploading, and analyzing the image as you would typing out the product name.

SnapTell:

1. Load app
2. Press camera button (you also may need to reply to "allow location" popup
3. Take picture
4. Use photo
5. Pick local/online results
6. View available products

Froogle:

1. Load Safari
2. Navigate to Froogle
3. Search product name
4. Pick search result
5. View available products

The iPhone can already do what these kinds of apps do so easily, all they do is bloat the App store and make it harder to find apps that truly have unique functionality. Sure, it's cool it can analyze a product from a picture, but c'mon, do you really need that service to know what you are looking at?

AustinZ
Apr 7, 2009, 01:15 AM
That credit card app is actually really cool, when you think about it- and it does what it does without third-party hardware. When 3.0 comes out with custom hardware support, there's really nothing standing in the way of these devices becoming ubiquitous pretty much everywhere.

Mr. Giver '94
Apr 7, 2009, 03:38 AM
Look, as long as they don't feature some douche trying to buy a computer on the cheapo, I'm good with whatever advertising Apple decides to do.


:D:D

MrSmith
Apr 7, 2009, 03:49 AM
Is there an app to make the batteries on our brand new iPhones last longer than a day between recharges? Other than Don'tUseThePhone?

iPhoneNYC
Apr 7, 2009, 06:16 AM
I like the ads because they sell the strength of the Apple rather than the Windows ads randomly attacking Apple while promoting not much...

Kwill
Apr 7, 2009, 10:43 AM
I like the ads because they sell the strength of the Apple rather than the Windows ads randomly attacking Apple while promoting not much...

Microsoft's ads are responses to the original mud slinging in the Mac/PC ads. The Microsoft ads even end with the shopper saying "I'm a PC."

So much for "randomly attacking." ;)