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View Full Version : Two New iPhone 3GS Ads: 'Voice Control' and 'Copy and Paste'




MacRumors
Jun 30, 2009, 11:40 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/iphone/2009/07/01/two-new-iphone-3gs-ads-voice-control-and-copy-and-paste/)

Apple has released two new television commercials for the iPhone 3GS and posted them to its ad gallery (http://www.apple.com/iphone/gallery/ads).

Voice Control (http://www.apple.com/iphone/gallery/ads/#voice-control-large): Demonstrates the new Voice Control (http://www.apple.com/iphone/iphone-3gs/voice-control.html) feature available on the iPhone 3GS, showing both the calling and music voice functions.


http://images.macrumors.com/article/2009/07/01/003654-voice_control_500.png

Copy and Paste (http://www.apple.com/iphone/gallery/ads/#copy-and-paste-large): Demonstrates the copy and paste functions available on the iPhone 3GS and in iPhone OS 3.0 for other devices. The ad shows copy and pasting of phone numbers, formatted text and images from Web pages, and maps between applications.


http://images.macrumors.com/article/2009/07/01/003654-copy_paste_500.png


Article Link: Two New iPhone 3GS Ads: 'Voice Control' and 'Copy and Paste' (http://www.macrumors.com/iphone/2009/07/01/two-new-iphone-3gs-ads-voice-control-and-copy-and-paste/)



David-fr
Jun 30, 2009, 11:50 PM
I hav always think while looking at the ads; gosh i wish my iPhone worked as advertise. My voice control makes me lough.

Luke1robb
Jun 30, 2009, 11:50 PM
Uhhh... man. I posted here 8 minutes before this story published ----> http://forums.macrumors.com/showthread.php?p=7988576#post7988576

That has to be the first time EVER that MR has published something after I found out about it. WOW. I guess there's a first for everything.

Drumjim85
Jun 30, 2009, 11:55 PM
pretty lame they're advertising these like they're revolutionary.
Or maybe it's just because everyone was complaining about these two things and they are trying to reverse that.

Luke1robb
Jun 30, 2009, 11:57 PM
pretty lame they're advertising these like they're revolutionary.
Or maybe it's just because everyone was complaining about these two things and they are trying to reverse that.

I think its both, good point.

swingerofbirch
Jun 30, 2009, 11:57 PM
Good lord, why don't they just advertise the numeric keypad.

queshy
Jul 1, 2009, 12:01 AM
Finally, I have "discovered" an excellent song without Apple's help. This song is Matt Costa's "Mr. Pitiful" and is a truly excellent song. I discovered it while inside a gas station, and I heard it playing on the radio! It was shortly after featured in Apple's iPod nano ad (the green iPod nano has the album art).

iGuardian
Jul 1, 2009, 12:10 AM
I really don't like the music. The old one was better...

queshy
Jul 1, 2009, 12:13 AM
I really don't like the music. The old one was better...

Disagree -- such a good song! The old song was good too though.

iGuardian
Jul 1, 2009, 12:15 AM
Disagree -- such a good song! The old song was good too though.

Everyone has their own taste :P

queshy
Jul 1, 2009, 12:36 AM
Everyone has their own taste :P

Agreed.

If you've never heard the full song though, go YouTube it now and listen to at least 30 s!

Flowbee
Jul 1, 2009, 12:43 AM
pretty lame they're advertising these like they're revolutionary.

I think they're just demonstrating how simple these features are to use.

MacFan782040
Jul 1, 2009, 01:33 AM
With "voice control", I can see a lot of non-iPhone users saying "I've had that feature on my phone for years".

Kinda embarrassing, but as somebody else has mentioned it was a feature missing that is now standard, maybe they are trying to make that known.

PCMacUser
Jul 1, 2009, 01:38 AM
I hav always think while looking at the ads; gosh i wish my iPhone worked as advertise. My voice control makes me lough.

Which language are you using on your iPhone?

bretm
Jul 1, 2009, 01:41 AM
These commercials have been playing since Friday it Saturday. Not exactly breaking news. I've been watching them during Wimbledon on ESPN2 potentially all last week.

PCMacUser
Jul 1, 2009, 01:43 AM
These commercials have been playing since Friday it Saturday. Not exactly breaking news. I've been watching them during Wimbledon on ESPN2 potentially all last week.

Good for you! :D

mrr
Jul 1, 2009, 01:44 AM
Give me a friggin break! The original Mac128 had cut copy and paste in 1984!

http://www.digibarn.com/collections/ads/apple-mac/brochure4b.jpg

The original Palm Pilot back in 1996 had cut copy and paste!

Voice dialing has been pretty standard stuff on cell phones since 2000!

While the iphone has some very innovative interface controls, it has been very weak on features as compared to something like the Palm Treo.

As a former Palm Treo user, I much prefer the iPhone style, but really lament all of the features that are only now (or as of YET to come to the iPhone) such as cut copy paste, bluetooth keyboards, video, global search, bluetooth stereo, bluetooth syncing, syncing to dos, laptop tethering, streamlined email reading between accounts, quick backups, list view and categories for applications, no limits on apps, removable battery, removable media, IR, turn by turn navigation, mms, and voice dialing - all of which were on the the Palm Treo - 5 years ago!

Habakuk
Jul 1, 2009, 01:49 AM
Those Apple ads on their site... Since I have Safari (now version 4) I am always getting a perfect sound but just this spinning radar display and NO video images. Never mind if "small", "large" -- it makes no difference. "This is the new iPhone!" -- radar?

BTW it works fine with Firefox. A bit painful, Apple, isn't it?

jb1280
Jul 1, 2009, 01:56 AM
I am surprised there is nothing yet on the sheer speed of the new phone.

SFStateStudent
Jul 1, 2009, 03:20 AM
Voice control and copy, cut & paste have been major detractors since 2007, and now they aren't detractors at all. As for the Palm Pre, one of my brothers said that he finally got everything synced after (18) days of tech support averaging about 2-4 hours a day and some days totaling 6 hours in a day. Another downside for the Palm Pre, he still can't sync all of his videos, tv shows, music and contacts.....:eek::eek::eek:

iCantwait
Jul 1, 2009, 03:40 AM
Finally, I have "discovered" an excellent song without Apple's help. This song is Matt Costa's "Mr. Pitiful" and is a truly excellent song. I discovered it while inside a gas station, and I heard it playing on the radio! It was shortly after featured in Apple's iPod nano ad (the green iPod nano has the album art).

i got it as free download of the week, back in the day.

and it was on the trailer for ghost town

tax
Jul 1, 2009, 06:17 AM
the end of the "copy-paste" clip is kind of a fake. "you can copy a map" ???
thats a simple "image" of a google-map shown there ...
or did i miss sth, is there really a "copy" function hidden somewhere in the maps app? (don't even try to fiddle with maps.google.com inside mobile safari ...)

cheers
tax

bondsbw
Jul 1, 2009, 07:30 AM
the end of the "copy-paste" clip is kind of a fake. "you can copy a map" ???
thats a simple "image" of a google-map shown there ...
or did i miss sth, is there really a "copy" function hidden somewhere in the maps app? (don't even try to fiddle with maps.google.com inside mobile safari ...)

You're right, the ad shows copying a map that is a Google search result. There doesn't seem to be any way to copy from Maps.

That ad isn't very good... I would have expected them to focus more on the intelligent copy in Safari. And the voice control ad should have focused more on how you can say things like "play more songs like this".

iGary
Jul 1, 2009, 07:32 AM
Wow, my phone did this back in 2002.

joro
Jul 1, 2009, 08:08 AM
Yeah, the voice control features is/was a nice idea but its failure to connect to Bluetooth headsets (at least in 3.0) is a big failure in my opinion. Plus, Iíve noticed it works great for me at calls but is terrible at the other advertised features such as ďplay this artistĒ or ďwhatís playing.Ē

johnnyjibbs
Jul 1, 2009, 08:13 AM
Not only is the copy and paste bit misleading but I think the whole copy and paste implementation is poor anyway, considering the amount of time they've had to perfect it.

I mean, sometimes you have to hold and wait, other times you have to double tap and hold or even just double tap. And waiting for the menu to come up adds a millisecond of delay to anything you're doing as the iPhone loads the appropiate resources.

Some aspects of the copy and paste work well, but for a feature that isn't used THAT often, it rears its head too often accidently.

Plus, in my opinion, the whole implementation is a little clumsy and non-Apple-like.

AND... - including a map like that at the end of the copy and paste ad is unforgiveable.

QCassidy352
Jul 1, 2009, 09:06 AM
Those of you complaining that they're advertising "standard" features are missing the point. What they're demonstrating is that they've addressed many of the standard complaints about the iphone. These ads are for people who were impressed with the iphone but held off because of its lack of features that could be found on other phones.

BeyondtheTech
Jul 1, 2009, 09:06 AM
If Apple is coming in late to the game with Voice Control and text-to-speech, they really should use better voices.

My favorite is Acapela (no affiliation): http://www.acapela-group.com/text-to-speech-interactive-demo.html The US and UK voices are just awesome to listen to.

DamnDJ
Jul 1, 2009, 09:40 AM
I'm looking forward to seeing Apple's next ad, "You can call people"

joro
Jul 1, 2009, 10:37 AM
I'm looking forward to seeing Apple's next ad, "You can call people"

Itís actually already in production! ;)

mixel
Jul 1, 2009, 11:20 AM
Just because other handsets had stuff first doesn't mean Apple shouldn't be happy to have the features too. Its partly down to implementation. An iphone with copy/paste > some other random phone with copy/paste. If they isolate and remove all of people's peeves with the iphone (added video, slowly improving camera, MMS, etc!) then it'll get a lot more buyers.

They need to keep average Joe posted on this stuff, how would he know about copy/paste addition.. I have friends *with iphones 3Gs* who didnít even know about the 3.0 update!

I don't see how Apple are claiming they're doing anything revolutionary here. They're just advertising useful features. This is good, surely!

coolwater
Jul 1, 2009, 12:19 PM
Itís actually already in production! ;)

No kidding. ;)

chimerical
Jul 1, 2009, 12:33 PM
With "voice control", I can see a lot of non-iPhone users saying "I've had that feature on my phone for years".

I think it's more about implementation. The Razr V3xx was the first phone I encountered that had a true variety of voice commands (as opposed to phones like the Razr V3 with just voice name dialing), but it required several commands to drill down through a menu.

(not verbatim)
"Dial"
"Dial by name"
"[contact name]"

Whereas, on the iPhone, it's just, "Call [contact name]". And then there are other voice commands like, "play more songs like this". So it's not that it's revolutionary or new, but it is smarter and easier to use.

Eminemdrdre00
Jul 1, 2009, 01:02 PM
The copy & paste ad is pathetic. Engadget said it best.
http://www.engadget.com/2009/07/01/video-iphone-copy-and-paste-is-a-pretty-incredible-thing-sur/

bretm
Jul 1, 2009, 04:09 PM
They need to keep average Joe posted on this stuff, how would he know about copy/paste addition.. I have friends *with iphones 3Gs* who didnít even know about the 3.0 update!!

Maybe because it came standard on their phone? I don't understand your comment at all.

coolwater
Jul 1, 2009, 05:53 PM
I like the parody version better. :D

DMann
Jul 1, 2009, 06:05 PM
You're right, the ad shows copying a map that is a Google search result. There doesn't seem to be any way to copy from Maps.
the end of the "copy-paste" clip is kind of a fake. "you can copy a map" ???
thats a simple "image" of a google-map shown there ...
or did i miss sth, is there really a "copy" function hidden somewhere in the maps app? (don't even try to fiddle with maps.google.com inside mobile safari ...)

Copying a map is easy - simply touch and hold, and then choose copy:

http://www.me.com/ro/danielcataneo/Galleries/100006/Copy%20Map/web.png?ver=12464888580001 Then paste and send:

http://www.me.com/ro/danielcataneo/Galleries/100006/Send%20Map/web.png?ver=12464888750001

kas23
Jul 1, 2009, 06:09 PM
Since the majority of iPhone users are hardly technologically savvy (minus the people here, we represent such a tiny population), this is actually a good add. The vast majority of cellphone users have never used a smartphone (or probably don't even know what one is). They'll see this add, eat it up, believe Apple invented c/p, and go out and buy one. Remember, Apple is catering to the lowest common denominator here.

DMann
Jul 1, 2009, 06:20 PM
You're right, the ad shows copying a map that is a Google search result. There doesn't seem to be any way to copy from Maps.
Google Maps included:

http://www.me.com/ro/danielcataneo/Galleries/100006/Google/web.png?ver=12464900870001

Darkroom
Jul 1, 2009, 07:16 PM
i think Engadget's post about the issue (http://www.engadget.com/2009/07/01/video-iphone-copy-and-paste-is-a-pretty-incredible-thing-sur/) sums up apple's lameness quite nicely.

windywoo
Jul 1, 2009, 07:27 PM
Just because other handsets had stuff first doesn't mean Apple shouldn't be happy to have the features too. Its partly down to implementation. An iphone with copy/paste > some other random phone with copy/paste. If they isolate and remove all of people's peeves with the iphone (added video, slowly improving camera, MMS, etc!) then it'll get a lot more buyers.

They need to keep average Joe posted on this stuff, how would he know about copy/paste addition.. I have friends *with iphones 3Gs* who didnít even know about the 3.0 update!

I don't see how Apple are claiming they're doing anything revolutionary here. They're just advertising useful features. This is good, surely!

Any time another phone manufacturer does something that is on the iPhone, this forum cries copy cat. If its the other way round...

mixel
Jul 1, 2009, 08:30 PM
Maybe because it came standard on their phone? I don't understand your comment at all.
Umm.. friends with 3Gs as in multiple people owning their own 3G, not 3GS.. :) Understandable, I can see that misunderstanding cropping up a lot on the web.

Any time another phone manufacturer does something that is on the iPhone, this forum cries copy cat. If its the other way round...
Parts of the forum do, I don't.. Not everyone's that lumpable in a fanboy camp. I just think people pick holes in things excessively sometimes. Apple do some pretty weird and dumb seeming things, but advertising new features seems sensible to me. Most of the time "borrowing" features is down to common sense. Someone has to come up with the idea first, yes.. But once they have its often silly not to follow suit (app store model, big touch screens, copy & paste) All tech is built on this, the iphone wouldn't exist if it wasn't for that principle, nor would most things.

macUser2007
Jul 15, 2009, 01:11 PM
...I don't see how Apple are claiming they're doing anything revolutionary here. They're just advertising useful features. This is good, surely!

Yeah, it is good, but if Apple thought they were so useful, why didn't we get them 2 years ago, when these same features were already old tech?

For the record, I just dumped an HTC (WM6.1) for a 3G S. In the HTC I had MS Voice Command, for about 2 years, and it recognized my commands considerably better, than my iPhone does. The MS product also had BT capability, it was usable pretty much system-wide, and could read your emails and sms aloud....

I don't use the voice feature on my iPhone (partially because it doesn't work that well for me,) and I am not all broken up about it, but just want to put this in perspective.

I guess, when the iPhone finally gets Flash, maybe a couple of years after everyone else has had it, Apple will do an infomercial about it.

samray
Jul 15, 2009, 02:34 PM
i sold my IPhone 3G because i wanted to Buy 3G S and yes i think 3gs is worth buying.

http://www.picturehoster.org/storage/503.jpg
http://www.picturehoster.org/storage/585.jpg