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MacRumors
Jul 1, 2009, 08:41 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/iphone/2009/07/01/new-iphone-3gs-ad-skateboard/)


http://images.macrumors.com/article/2009/07/01/214022-skateboard_500.png


Following close on the heels of the two new iPhone 3GS commercials released yesterday (http://www.macrumors.com/iphone/2009/07/01/two-new-iphone-3gs-ads-voice-control-and-copy-and-paste/), Apple has posted another new ad, entitled 'Skateboard', to its ad gallery (http://www.apple.com/iphone/gallery/ads/). The new commercial focuses on several of the video features (http://www.apple.com/iphone/iphone-3gs/video-recording.html) of the iPhone 3GS, demonstrating shooting, editing, and sharing via e-mail.

Article Link: New iPhone 3GS Ad: 'Skateboard' (http://www.macrumors.com/iphone/2009/07/01/new-iphone-3gs-ad-skateboard/)



kockgunner
Jul 1, 2009, 08:58 PM
I liked this better than the other 2 especially the copy and paste one. They glorify the feature as if it's an innovation. Sometimes you can't copy individual words from blocks of text in Safari without the the selection box jumping around.

mattrobs
Jul 1, 2009, 09:00 PM
Unbelievably simple usability. That's what they're really advertising here.

ventro
Jul 1, 2009, 09:08 PM
They must be using the 3GS-XT, with zero loading time or transitions.

iphones4evry1
Jul 1, 2009, 09:22 PM
Pretty cool commercial. :)

I was about to say "a nice change from the creepy hand models," but then I realized the creepy hand model is still in this commercial. And he still does that thing where he turns the phone around at the beginning like it's some type of "trick" or something. haha. "Oh yeah, you can kick flip on your skateboard, but look at this trick I can do with my iPhone. Look at the style points!" lmao

(I'm still waiting for an iPhone commercial that does not have the hand model but instead has "cool" people or a celebrity actually using the phone. Maybe some teenagers talking about how cool their iPhones are or something)

Chief Oddball
Jul 1, 2009, 09:53 PM
They must be using the 3GS-XT, with zero loading time or transitions.Haha, I thought this was especially apparent with the Voice Control ad. Hence the disclaimer on the final frame: "Sequences shortened."

xIGmanIx
Jul 1, 2009, 09:56 PM
I liked this better than the other 2 especially the copy and paste one. They glorify the feature as if it's an innovation. Sometimes you can't copy individual words from blocks of text in Safari without the the selection box jumping around.

ha! I said that on another thread and got attacked!! For something that was "in the works" for two years, it could have executed a little better, but here is to hoping it gets fixed before iPhone 4G:eek:

xIGmanIx
Jul 1, 2009, 09:58 PM
They must be using the 3GS-XT, with zero loading time or transitions.

ha!! Didn't Apple face some flak in Europe for this for portraying unrealistic demonstrations of the software? I remember when the 3G came out with the whole maps and such that was the big issue. My 3G just seems to stick for no apparent reason and has required quite frequent hard resets.

sux2beyou
Jul 1, 2009, 10:37 PM
They must be using the 3GS-XT, with zero loading time or transitions.

it says at the very end "sequences shortened."

meelash
Jul 1, 2009, 10:39 PM
(I'm still waiting for an iPhone commercial that does not have the hand model but instead has "cool" people or a celebrity actually using the phone. Maybe some teenagers talking about how cool their iPhones are or something)

Dear God, thank you for not putting this person in charge of :apple: Marketing.

meelash
Jul 1, 2009, 10:40 PM
ha!! Didn't Apple face some flak in Europe for this for portraying unrealistic demonstrations of the software? I remember when the 3G came out with the whole maps and such that was the big issue. My 3G just seems to stick for no apparent reason and has required quite frequent hard resets.

ha!!!

oh, and did I mention:

ha!!!!

wesk702
Jul 1, 2009, 10:56 PM
would have been better if it was used to cover up a massive blunder after some crazy trick to seem like they had no mistake.

xIGmanIx
Jul 1, 2009, 10:59 PM
Also, its not video editing, its video trimming. I can't take credit for that, someone else said it on another thread.:D

joro
Jul 1, 2009, 11:11 PM
Apparently they listened to everyone here at MR about the silly voice control and copy & past ads...:rolleyes:

queshy
Jul 2, 2009, 01:35 AM
They must be using the 3GS-XT, with zero loading time or transitions.
lol, yeah. this would take like 5 minutes to do on a real iPhone.
Another thing -- editing video with 3G and bluetooth on...the battery would die before the end of the commercial :P

ipoppy
Jul 2, 2009, 03:09 AM
What is wrong with this statement on the end of that add:
AT&T
The nation's fastest 3G network

and then:

3G not available in all areas

I don't know but thats make me laugh. The same way as people where laughing on keynote speech few weeks ago about AT&T and their MMS service etc.:D

drumpat01
Jul 2, 2009, 08:22 AM
Whos is the song by in the commercial? I tried to Shazam it but it wouldn't recognize it. Do you think they actually wrote this one? It's pretty basic.

Sonicjay
Jul 2, 2009, 08:48 AM
Unbelievably simple usability. That's what they're really advertising here.

That's a good point. Yesterday, my family and I were on a road trip; I was using my 3Gs to navigate, and at a red light, looked in the car next to us, and saw an older couple, probably in their 70's. The woman was holding up her iphone, swiping and tapping away.

Geezle
Jul 2, 2009, 09:17 AM
The video being of a skateboarder couldn't be accidental.

When Sony first debuted the Walkman (which happens to be 30 years ago this week) it was shown off by a skateboarder to illustrate how it allowed you to listen to music on the go.

Apple is clearly trying to tie in the advent of mobile video editing with the advent of of mobile music.

mrmayor92
Jul 2, 2009, 09:44 AM
Whos is the song by in the commercial? I tried to Shazam it but it wouldn't recognize it. Do you think they actually wrote this one? It's pretty basic.
naaa its mr pitiful by matt costa

rexvstee
Jul 2, 2009, 01:55 PM
just wondering how the hell are they recording that video with the camera lens covered up by the hand... bad form apple bad form....

Flowbee
Jul 2, 2009, 01:55 PM
Also, its not video editing, its video trimming. I can't take credit for that, someone else said it on another thread.:D

ha! Video trimming *is* video editing.

GoCubsGo
Jul 2, 2009, 01:57 PM
Also, its not video editing, its video trimming. I can't take credit for that, someone else said it on another thread.:D

I wouldn't want to take credit for such misstatement.

What do you call trimming a video if not editing?

puckhead193
Jul 2, 2009, 06:21 PM
Does anyone hate the background music or is it just me...?

CarlyLyon
Jul 2, 2009, 09:27 PM
pretty cool keep it up

leandroc76
Jul 7, 2009, 08:19 AM
Pretty cool commercial. :)

I was about to say "a nice change from the creepy hand models," but then I realized the creepy hand model is still in this commercial. And he still does that thing where he turns the phone around at the beginning like it's some type of "trick" or something. haha. "Oh yeah, you can kick flip on your skateboard, but look at this trick I can do with my iPhone. Look at the style points!" lmao

(I'm still waiting for an iPhone commercial that does not have the hand model but instead has "cool" people or a celebrity actually using the phone. Maybe some teenagers talking about how cool their iPhones are or something)

Marketing 101...

Microsoft took this approach, look where that led them!

simple Advertising is so much more effective than you think.