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View Full Version : Why is the Yellow 5G Nano an Apple Store Exclusive?




puma1552
Sep 24, 2009, 05:04 AM
Title says it all.



ziggyonice
Sep 24, 2009, 05:15 AM
Probably because it's the first time they've managed to make the yellow look good (i.e. not mustard yellow).

bjh1414
Sep 24, 2009, 05:46 AM
ive seen the yellow at best buy, so i dont think it is, but it does say that on the apple store...?

anjinha
Sep 24, 2009, 05:53 AM
ive seen the yellow at best buy, so i dont think it is, but it does say that on the apple store...?

The 5G one? Are you sure it wasn't a 4G?

OutSpoken
Sep 24, 2009, 06:23 AM
I recently noticed they are not charging extra for these apple exclusives... Like they did with the Red 4G.

If I had known I would of probably bought the Red, since I think it looks lovely...but Ive grown fond of my silver now....so I may just stick....

The thing that concerns me with my silver is that the paint on the select button seems a little unmatched to the rest of the finish, its noticeable from certain angles...is that normal?

I have until Sunday to return it.

Consultant
Sep 24, 2009, 07:42 AM
I recently noticed they are not charging extra for these apple exclusives... Like they did with the Red 4G.

If I had known I would of probably bought the Red, since I think it looks lovely...but Ive grown fond of my silver now....so I may just stick....

The thing that concerns me with my silver is that the paint on the select button seems a little unmatched to the rest of the finish, its noticeable from certain angles...is that normal?

I have until Sunday to return it.

Exclusive is different than Special Edition.

Unspoken Demise
Sep 24, 2009, 07:45 AM
My theory™: Its ugly, therefore to make it more appealing they slap "exclusive" on it to push inventory.

anjinha
Sep 24, 2009, 07:47 AM
I recently noticed they are not charging extra for these apple exclusives... Like they did with the Red 4G.

If I had known I would of probably bought the Red, since I think it looks lovely...but Ive grown fond of my silver now....so I may just stick....

The thing that concerns me with my silver is that the paint on the select button seems a little unmatched to the rest of the finish, its noticeable from certain angles...is that normal?

I have until Sunday to return it.

The difference is that the Red was a special edition. The "exclusiveness" of the yellow (supposedly) just means that it's only sold directly from Apple.

GoCubsGo
Sep 24, 2009, 07:48 AM
My theory, not that it's trademarked or anything, is that it is a color that they wanted to bring out but were unsure how it would appeal to consumers. I finally saw it in person yesterday and it wasn't bad but it wasn't my thing. I think many consumers may share the sentiment. That being said, if it's an online only deal then they can make less and have less to try and unload at the end of the 5G lifecycle.

Unspoken Demise
Sep 24, 2009, 07:49 AM
My theory, not that it's trademarked or anything, is that it is a color that they wanted to bring out but were unsure how it would appeal to consumers. I finally saw it in person yesterday and it wasn't bad but it wasn't my thing. I think many consumers may share the sentiment. That being said, if it's an online only deal then they can make less and have less to try and unload at the end of the 5G lifecycle.

Its a good theory. You should trademark it. :)

Its a good marketing strategy on their part.

GoCubsGo
Sep 24, 2009, 07:51 AM
I don't think it's marketing, I think it's playing it safe with inventory. When you need to limit supply it's best to control the outlets where it is sold. Instead of having to stock every store with say 100 units you can stock your warehouse with 100 units and push more out as needed.

Unspoken Demise
Sep 24, 2009, 07:54 AM
I don't think it's marketing, I think it's playing it safe with inventory. When you need to limit supply it's best to control the outlets where it is sold. Instead of having to stock every store with say 100 units you can stock your warehouse with 100 units and push more out as needed.

Or, if you'd like, you could halt all production and tag it as a limited edition later down the road. (I meant that towards the electronics industry as a whole, not necessarily apple.)

bjh1414
Sep 24, 2009, 08:14 AM
yes, it was with all of the 5Gs :)

OutSpoken
Sep 24, 2009, 09:00 AM
The difference is that the Red was a special edition. The "exclusiveness" of the yellow (supposedly) just means that it's only sold directly from Apple.


ah ha...I see...

However the 5G Red is still a 'Product Red' edition listed online as Apple store exclusive, but no cost difference:confused:

jaw04005
Sep 24, 2009, 09:23 AM
My theory, not that it's trademarked or anything, is that it is a color that they wanted to bring out but were unsure how it would appeal to consumers. I finally saw it in person yesterday and it wasn't bad but it wasn't my thing. I think many consumers may share the sentiment. That being said, if it's an online only deal then they can make less and have less to try and unload at the end of the 5G lifecycle.

Yup. I think they're wanting to avoid a gold iPod mini situation.

http://news.bbc.co.uk/2/hi/uk_news/magazine/4294061.stm

Apple has traditionally experimented with oddball colors as both retail SKUs and online store exclusives. The flower power and blue dalmatian iMacs were retail SKUs, but the key lime iBook was an online store exclusive.