Apple Preps Yerba Buena for Media Event

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/2010/01/25/apple-preps-yerba-buena-for-media-event/)


http://images.macrumors.com/article/2010/01/25/143146-yerba.jpg

Apple has begun prepping the Yerba Buena Center for Arts (http://www.ybca.org/) and appears to be placing large banners on the side of the building to mimic the invitations (http://www.macrumors.com/2010/01/18/apple-issues-invitations-for-january-27th-media-event/) sent out last week. A reader has sent in this photo of the Yerba Buena center being prepped for the event.

Apple's media event will take place on January 27th at 10 a.m. Pacific time where Apple is expected to unveil their latest "creation". Rumors have pegged the focus of the event to be a new tablet device from Apple.

Article Link: Apple Preps Yerba Buena for Media Event (http://www.macrumors.com/2010/01/25/apple-preps-yerba-buena-for-media-event/)

[alexk82]

any one have a photo of the invitation?

[arn]

any one have a photo of the invitation?

http://images.macrumors.com/article/2010/01/18/122548-appleinvite_500.jpg

[modular]

comon' black i5 macbook pros!

[iOrlando]

well surely those workers in that picture have seen and used the tablet.

[EuroBrit]

How exciting. :eek:

I'm so glad I have two exams on thursday to keep me pre-occupied.

[Beric]

So Apple rents out the whole center 3 days before the event? Must be expensive.

[derek1984]

As Kenny Loggins and the late Michael Jackson once said; "This Is It".

[MacGohil]

Shinny! Here it comes....
Lots of kool-aid, RDF and some shinny aluminum.

:):eek::rolleyes::D;):apple:

[DipDog3]

Are we all going to be disappointed when they reveal nothing more than an iPhone OS update?

Honestly, I don't think they wouldn't let the rumors get to such a fever pitch if they weren't going to release a tablet.

[CaryMacGuy]

I would think it would be so funny if it was a Pro tools event :).

[Kenner]

Lots of hype on this one, but sure is exciting, wish I was there

[drakeshipway]

It's like Christmas eve.. on drugs.

[dwd3885]

Are we all going to be disappointed when they reveal nothing more than an iPhone OS update?

Honestly, I don't think they wouldn't let the rumors get to such a fever pitch if they weren't going to release a tablet.

Actually, the ONLY thing I want Apple to talk about is an iPhone OS update, hopefully available ASAP! The tablet is of no interest to me at this time.

[bushido]

i would laugh so hard if after so many rumors and news they release nothing but iphone os 4.0 LOL

[sam10685]

You know when this thing comes everyone will whine about some miniscule detail. As happened with the iphone and lots of other stuff.

[acslater017]

The styling looks similar, but it doesn't look to be the exact same design! I hope they have another little clue by the time the entire thing is up :)

Yes, I compared the ink blobs. Yes, I have a life.

[Peace]

i would laugh so hard if after so many rumors and news they release nothing but iphone os 4.0 LOL

Don't think the stock market would like that very much.

http://www.thestreet.com/story/10666176/1/stocks-up-ahead-of-apple-earnings.html?puc=_cnnmoney&cm_ven=CNNMONEY&cm_cat=Free&cm_pla=Feed&cm_ite=Feed

"A big week of Apple announcements begins after the closing bell. The market's attention will be focused on the tech bellwether, which is expected to announce first-quarter earnings of $2.07 a share. Apple is also expected to unveil its much rumored tablet computer Wednesday. Its stock was rallying 2.9% higher to $203.50."

[Surely]

i would laugh so hard if after so many rumors and news they release nothing but iphone os 4.0 LOL

It won't happen that way.

Apple would have quashed all of these tablet rumors before they got to this level if there was not going to be a tablet introduction.

The hype feels exactly as it was prior to the first iPhone introduction.

[hobbbz]

FYI heres a fake iPad commercial (not that MadTV one )

http://www.youtube.com/watch?v=_MqxQsXhlI4&feature=player_embedded

[viccles]

*gets credit card ready*

[drakeshipway]

The styling looks similar, but it doesn't look to be the exact same design! I hope they have another little clue by the time the entire thing is up :)

Yes, I compared the ink blobs. Yes, I have a life.

Agreed! I see a little extra green & yellow. :p

[thomasdzubin]

What's this about a tablet? I'm really disappointed that I haven't heard about this earlier. I just wish I could hear speculation and rumors and various people's guesses about this "tablet" thingy.

[AppleInLVX]

I would think it would be so funny if it was a Pro tools event :).

Well, Aperture X has been due for an inordinate amount of time now... :rolleyes:

[belvdr]

...where Apple is expected to unveil their latest "creation"....

Expected? This makes it sound like a possibility. Considering the invite says "Come see our latest creation", I believe it's a fact, not an expectation. :)

[Kenner]

i would laugh so hard if after so many rumors and news they release nothing but iphone os 4.0 LOL

Would be funny, but don't think Apple would just sit by and let the hype escalate if it was way off base - they would "manage" the market

[martint84]

Someone needs to set up a webcam immediately!

[binaryskies]

Something must be wrong with me..

I'm more excited about this event then I was on Christmas Eve. I wish I could be there.

<crosses fingers>iPhone OS 4.0 w/ multitasking please </crosses fingers>

[maviso5]

FYI heres a fake iPad commercial (not that MadTV one )

http://www.youtube.com/watch?v=_MqxQsXhlI4&feature=player_embedded

pretty funny

[carmenodie]

Apple controls the leaks. The packaging, the advertising and everything else has already been done. This stuff is obviously strategic. Hell, you have to train the folks in China how to pack your new stuff in the boxes. It's a huge expensive, logistical process. Really, these things are years in development.
I can't wait. But if a tablet is released, I'm getting the 2nd generation.

[crees!]

It was awesome to be for the first time in San Francisco, attending WWDC and going to Yerba Buena. Jealous for those who will be there this time.

[rwilliams]

While I'm sure the tablet will be quite the device, I really couldn't care less about it. I have a perfectly good MacBook that I'm very happy with. What I'm looking forward to is the announcement of the next iPhone OS - one that hopefully bridges the gap between the current OS and the wonderful things that the jailbreaking community has delivered.

[funrush]

I'm exited, times a million.

[bluboi917]

or PST?

[QEII Student IT]

Let's hope it doesn't rain until after wednesday!

[QEII Student IT]

or PST?

PST (GMT -8.00)

[jeznav]

i would laugh so hard if after so many rumors and news they release nothing but iphone os 4.0 LOL

Yes, and their latest creation is an iPhone update.

Yay! I can now read NY Times, Sports Illustrated, textbooks on the iPhone...oh wait

[dwhittington]

What amazes me is the number of companies that schedule corporate events on the same day as an Apple event.

I just received an invite to a marketing-related webinar which overlays the Apple event by 30 minutes. Who in their right mind would be foolish enough do such a thing?

Oh, yes... for the record, I am one of those crazy fanboys who will be buying whatever it is Steve announces on Wednesday, whatever the price. :^)

Story: http://www.cnn.com/2010/TECH/01/25/apple.fans/index.html (cnn.com)


David

[michael.lauden]

Yes, and their latest creation is an iPhone update.

Yay! I can now read NY Times, Sports Illustrated, textbooks on the iPhone...oh wait

hahaha

yeah i am hoping so bad that MacRumors has to take their 'Tablet' section down

[charlituna]

well surely those workers in that picture have seen and used the tablet.

try again. those workers are probably an outside company that specializes in such banner installs, billboards etc. NOT actual Apple employees.

[rpaloalto]

Will we get one of the famous elevator shots that we have had in the past?
For now it looks empty:(
http://www.weitzlux.com/images/elevator/elevator.jpg

[dissdnt]

joygasm!

[martint84]

well surely those workers in that picture have seen and used the tablet.

try again. those workers are probably an outside company that specializes in such banner installs, billboards etc. NOT actual Apple employees.

Anyone know where I can buy that sarcasm emoticon?

[myusernamesucks]

try again. those workers are probably an outside company that specializes in such banner installs, billboards etc. NOT actual Apple employees.

I believe your sarcasm detector has run out of 'aaa' batteries.

[ChazUK]

Wirelessly posted (Mozilla/5.0 (Linux; U; Android 1.6; en-us; Archos5 Build/Donut) AppleWebKit/528.5+ (KHTML, like Gecko) Version/3.1.2 Mobile Safari/525.20.1)

I can't keep spending money on gadgets... The wife will kill me. (Anyway, its her turn next, she wants an iPhone......) I've told her to wait for now.

[Amnak]

Kinda off topic you know how so many pc useres are like Macs are over priced and under powered how under powered are they I wouldn't think much... And I'm going to be replaceing my old mbp for a new one if they release a new i5 pro will that battery life suck ? Should I just get the current one?

[ivladster]

So Apple rents out the whole center 3 days before the event? Must be expensive.

It is for renting a place, but Apple gets every penny back when Apple gets free PR from the press and increase hype about the iProducts, so the money they spend on the event are gonna come back within a week of launch of the new product. So its a win win.:apple:

[ejacob]

This is gonna be good!

[myusernamesucks]

Kinda off topic you know how so many pc useres are like Macs are over priced and under powered how under powered are they I wouldn't think much... And I'm going to be replaceing my old mbp for a new one if they release a new i5 pro will that battery life suck ? Should I just get the current one?

You just made my head hurt.

[Intense]

Ooooh yyyyeeeaah ... diggity diggity

[thecartoonguy]

Will we get one of the famous elevator shots that we have had in the past?
For now it looks empty:(
http://www.weitzlux.com/images/elevator/elevator.jpg

Laughing. I was just thinking about that.

[thecartoonguy]

try again. those workers are probably an outside company that specializes in such banner installs, billboards etc. NOT actual Apple employees.

It is far cheaper to hire an outside company, then have Apple staff sitting around until it's time to hang a sign ;)

[Compile 'em all]

1 day, 21 hours, 15 minutes until the Apple Media Event :eek::cool:

[rgarjr]

Oh snap.. its about that time again... :eek:

[rwilliams]

What amazes me is the number of companies that schedule corporate events on the same day as an Apple event.

I just received an invite to a marketing-related webinar which overlays the Apple event by 30 minutes. Who in their right mind would be foolish enough do such a thing?

Yeah, what businessperson in their right mind would schedule business-related stuff that might *GASP* interrupt the cyberorgasms of the Apple faithful as they reload Gizmodo and Engadget every 3 seconds???? Shame on them for trying to run businesses and make money and such.

[Billy Boo Bob]

You know when this thing comes everyone will whine about some miniscule detail. As happened with the iphone and lots of other stuff.

Of course. If there's a camera on the back, it was supposed to be on the front for me to buy one... If it's on the front, it's supposed to be on the back... If there's only one, there's supposed to be two... And of course it's nowhere near the number of MegaPixels that's it's supposed to be.

If it's running a (beefed up) version of iPhone OS, it's supposed to be full blown Snow Leopard... If it's running Snow Leopard, it's too slow and should be a version of iPhone OS...

If it uses their tactile feedback screen (as per patent application) they shouldn't have put it in there because that's one more thing that can break too easy. If it doesn't have the tactile feedback screen, it was supposed to...

If it only comes in 64 and 128 Gig SSHD then it's supposed to be available in 8 and 16 to keep prices down. If it only comes in 16 and 32, then I don't want it because it's supposed to be available in 64, 128, and 256.

If it has 3G then it's supposed to be ready for 4G comms. If it has 4G comms then I'm paying for something that I can't use...

Of course there's much more, but you get the idea. :rolleyes:

Somehow Apple just can't win on this one.

[gibbz]

I have already written off Wednesday as far as productivity goes.

Can't wait.

[Eidorian]

Will we get one of the famous elevator shots that we have had in the past?
For now it looks empty:(
http://www.weitzlux.com/images/elevator/elevator.jpgBest meme ever.

[jragosta]

Of course. If there's a camera on the back, it was supposed to be on the front for me to buy one... If it's on the front, it's supposed to be on the back... If there's only one, there's supposed to be two... And of course it's nowhere near the number of MegaPixels that's it's supposed to be.

If it's running a (beefed up) version of iPhone OS, it's supposed to be full blown Snow Leopard... If it's running Snow Leopard, it's too slow and should be a version of iPhone OS...

If it uses their tactile feedback screen (as per patent application) they shouldn't have put it in there because that's one more thing that can break too easy. If it doesn't have the tactile feedback screen, it was supposed to...

If it only comes in 64 and 128 Gig SSHD then it's supposed to be available in 8 and 16 to keep prices down. If it only comes in 16 and 32, then I don't want it because it's supposed to be available in 64, 128, and 256.

If it has 3G then it's supposed to be ready for 4G comms. If it has 4G comms then I'm paying for something that I can't use...

Of course there's much more, but you get the idea. :rolleyes:

Somehow Apple just can't win on this one.

Not to mention that it won't run Blu-Ray. If it runs Blu-Ray, it's added expense that adds no value on a small screen.

I just want to know if it makes Safari run any faster.

[ThunderSkunk]

I'm still amazed that in this day in age, Apple doesn't have a video feed covering these events. And if not a public feed, then at least a broadcast going to their stores so that interested people, press, even apples own retail employees, have some way of seeing this and knowing what's going on.

What a missed PR opportunity. Having to keep up with friggin text updates... it's like getting your news by friggin telegraph.

[charlituna]

Yes, and their latest creation is an iPhone update.

actually if you buy the rumors, it is an iphone update. updated to a new 10 inch size. and some new tricks.

[EuroBrit]

I'm still amazed that in this day in age, Apple doesn't have a video feed covering these events. And if not a public feed, then at least a broadcast going to their stores so that interested people, press, even apples own retail employees, have some way of seeing this and knowing what's going on.

What a missed PR opportunity. Having to keep up with friggin text updates... it's like getting your news by friggin telegraph.

I dunno, it's half the fun!

[BlackiBook]

I told my boss that I had to take a make-up test for Uni/College on Wednesday so I won't be able to come in to work! ;)

[AidenShaw]

I have already written off Wednesday as far as productivity goes.

Can't wait.

If your manager reads MacRumors, he'll probably ask you to take a vacation day. :D

[nzsilverfox]

comon' black i5 macbook pros!

Choose any colour you like ... just have to wait for the i5!

http://www.colorwarepc.com/p-180-macbook-pro-g2-15.aspx

[charlituna]

I'm still amazed that in this day in age, Apple doesn't have a video feed covering these events.


someone would get cute and hack it. like those twerps that hacked one of the blogs text feeds and posted that Steve had died.




And if not a public feed, then at least a broadcast going to their stores so that interested people, press, even apples own retail employees, have some way of seeing this and knowing what's going on.


i can only imagine the chaos. folks coming in for help and not getting it cause all the employees would be watching the broadcast. all training and tech appointments would be blocked.

besides, just cause they say they have no clue doesn't mean that they aren't given a briefing at the start of the day so they know what's about to be said. Even if they can't talk about it until noon.

[klrobinson999]

What amazes me is the number of companies that schedule corporate events on the same day as an Apple event.

I just received an invite to a marketing-related webinar which overlays the Apple event by 30 minutes. Who in their right mind would be foolish enough do such a thing?

Oh, yes... for the record, I am one of those crazy fanboys who will be buying whatever it is Steve announces on Wednesday, whatever the price. :^)

Story: http://www.cnn.com/2010/TECH/01/25/apple.fans/index.html (cnn.com)


David


yeah, I couldn't believe the President decided to have his State of the Union the same day! The nerve!:):)

[SwiftLives]

So - any speculation as to why this event is on a Wednesday instead of a Tuesday?

Every Apple media event has been on a Tuesday (unless the prior Monday was a holiday.)

[booth22]

The event can't begin until we've all got our cards (http://bits.blogs.nytimes.com/2010/01/25/play-our-unofficial-apple-tablet-game/)to play.... :D

[dizastor]

By the headline I'm thinking that although all of the content "consumption" rumors have been surrounding the tablet (ie NYT, and Publishers) that Steve is going to differentiate the Apple tablet by showcasing it's content creation abilities.

At least I'm hoping. :)

[hobbbz]

someone would get cute and hack it. like those twerps that hacked one of the blogs text feeds and posted that Steve had died.



i can only imagine the chaos. folks coming in for help and not getting it cause all the employees would be watching the broadcast. all training and tech appointments would be blocked.

besides, just cause they say they have no clue doesn't mean that they aren't given a briefing at the start of the day so they know what's about to be said. Even if they can't talk about it until noon.


They always used to have live QT feeds. They stopped in 2007 or so.

[Stefano Lavori]

i'm not excited about a tablet—i hate reading.

[drakeshipway]

I'm still amazed that in this day in age, Apple doesn't have a video feed covering these events. And if not a public feed, then at least a broadcast going to their stores so that interested people, press, even apples own retail employees, have some way of seeing this and knowing what's going on.

What a missed PR opportunity. Having to keep up with friggin text updates... it's like getting your news by friggin telegraph.

9to5Mac just tweeted (http://twitter.com/9to5mac/status/8206614977): "Tell your friends to stop by 9to5mac for the tablet event. We're going to have a live audio feed. Maybe even video!" :) Yay!

[puffnstuff]

I have a class on wed and it's a small one so it's not like I can hide in the back with my notebook :(

I say everybody should get the day off for Keynotes. It should be a law!:D:apple:

[ThunderSkunk]

9to5Mac just tweeted (http://twitter.com/9to5mac/status/8206614977): "Tell your friends to stop by 9to5mac for the tablet event. We're going to have a live audio feed. Maybe even video!" :) Yay!

Yeehaw, I can toss the viagra!

[sniegas]

Here is full picture that will be on YBCA:

http://techland.com/2010/01/25/yerba-buena-center-gets-dolled-up-for-apple/

[rdowns]

So - any speculation as to why this event is on a Wednesday instead of a Tuesday?

Every Apple media event has been on a Tuesday (unless the prior Monday was a holiday.)

Maybe there was some event this weekend there and it didn't give Apple enough time to do what they need to do???

All I know is, Jobs better take the stage to Aerosmith's Big Ten Inch. :D

[martint84]

Here is full picture that will be on YBCA:

http://techland.com/2010/01/25/yerba-buena-center-gets-dolled-up-for-apple/
Thanks!

[djchuckc27]

cool. i just bought an airport extreme.

[Michael73]

CNBC RT just reported that Apples Shares have been halted pending news :D

[kernkraft]

I'm exited, times a million.

I'm moderately excited, with a 'c'.

[martint84]

CNBC RT just reported that Apples Shares have been halted pending news :D

Pending tablet news or the quarterly report that starts in half an hour?

[jbeach1forapple]

Anyone know where I can buy that sarcasm emoticon?

RIGHT! im sayinnnn

[RawBert]

This HAS to be the most hyped tech announcement ever!

...and I'm loving every second of it.

:D:D:D

[chuckiej]

Expected? This makes it sound like a possibility. Considering the invite says "Come see our latest creation", I believe it's a fact, not an expectation. :)


True but it's journalism-speak. Like "allegedly dude X killed dude Y while doing Z". There's a ton of evidence but until it's proven you still have to say "allegedly".

They could have a power outage and nothing happens Wednesday. Who knows? :confused:

[jbeach1forapple]

It is for renting a place, but Apple gets every penny back when Apple gets free PR from the press and increase hype about the iProducts, so the money they spend on the event are gonna come back within a week of launch of the new product. So its a win win.:apple:

a WEEK? haha more like they've already been making enough money from press with this tablet ALREADY.....:rolleyes:

[twoodcc]

can't wait to see the tablet. i sure hope the announce it. hopefully shipping in march i guess?

[martint84]

They could have a power outage and nothing happens Wednesday. Who knows? :confused:

A power outage probably won't cancel the entire event, buy maybe it'll cause a minor delay along with a "blown tube." (http://www.theinquirer.net/inquirer/news/1585367/microsoft-flatters-deceive)

[Jamo12]

True but it's journalism-speak. Like "allegedly dude X killed dude Y while doing Z".

I'm sure good journalists would say "dude"...:p

[Michael73]

Pending tablet news or the quarterly report that starts in half an hour?


Looks like earnings. Just got another push that "Apple Quarterly Revenue Blows Past Expectations: Shares Halted."

[Lord Blackadder]

I'm a total Luddite when it comes to books, I love the paper ones, so at the moment the idea of a tablet from Apple doesn't interest me, though I'm sure it will be nice.

But I am in the market for a MPB in the next two months so a laptop refresh announcement would really make my day!

I'll be following the live coverage.

[TheBrew]

Here is full picture that will be on YBCA:

http://techland.com/2010/01/25/yerba-buena-center-gets-dolled-up-for-apple/

Thanks!

I see running paint.. hmm.. I think Steve has a little something for the artists out there :)

[macNerd1]

I am going to be awake until Prophet Steve Jobs finishes his State of the Earth address.;)

[Billy Boo Bob]

I'm still amazed that in this day in age, Apple doesn't have a video feed covering these events. And if not a public feed, then at least a broadcast going to their stores so that interested people, press, even apples own retail employees, have some way of seeing this and knowing what's going on.

What a missed PR opportunity. Having to keep up with friggin text updates... it's like getting your news by friggin telegraph.

And the stuff that's available that day could start selling right then and there, after the event (during the music that closes the show).

[Consultant]

Will we get one of the famous elevator shots that we have had in the past?
For now it looks empty:(

<elevator image>

Just got this from my friend's cousin's dad who works at Apple R&D...

Real photo of the apple tablet / islate / ipad (with bigfoot!)

=)

[TheBrew]

I'm a total Luddite when it comes to books, I love the paper ones, so at the moment the idea of a tablet from Apple doesn't interest me, though I'm sure it will be nice.

But I am in the market for a MPB in the next two months so a laptop refresh announcement would really make my day!

I'll be following the live coverage.

Who reads books? Anyway, those who do can keep enjoying them - I think the pad is more for newspaper / magazine consumption.

..and enjoy your upcoming i5 ;)

[TheBrew]

I am going to be awake until Prophet Steve Jobs finishes his State of the Earth address.;)

http://www.fakesteve.net/wp-content/uploads/2010/01/Moses-Jobs72.jpg

[Kenbud]

The branding would match the alleged 'leaked' commercial on Huffington Post.

http://www.huffingtonpost.com/2010/01/25/ipad-apple-tablet-ad-leak_n_435686.html

[Consultant]

The branding would match the alleged 'leaked' commercial on Huffington Post.

http://www.huffingtonpost.com/2010/01/25/ipad-apple-tablet-ad-leak_n_435686.html

Looks as real as the elevator shot on top.
Doesn't show the product except for some short, obviously rendered shots...

[scottness]

http://www.fakesteve.net/wp-content/uploads/2010/01/Moses-Jobs72.jpg

I'm rolling. That was awesome. :D

[hitekalex]

try again. those workers are probably an outside company that specializes in such banner installs, billboards etc. NOT actual Apple employees.

No... really?? I thought it was Ivy and Schiller hooking up those rafters! So glad you have clarified that ;)

[TheBrew]

I'm rolling. That was awesome. :D

:) Dale Stephanos http://www.dalestephanos.com/ - amazing work!

http://www.dalestephanos.com/artistimages/gallery/thumb/Wtotherescue360.jpg

[kernkraft]

http://www.fakesteve.net/wp-content/uploads/2010/01/Moses-Jobs72.jpg

Jesus! Sorry, Moses... sorry, Steve.

I suppose, Mac OS X will be compulsory. Not one less will do.

[macNerd1]

http://www.fakesteve.net/wp-content/uploads/2010/01/Moses-Jobs72.jpg

Wow. Great job.

So tablet is of the same size as iphone. hmm even the prophet does not know yet.

[Nausicaa]

So glad I'll be in the office and not with a client on Wed. **** is going to go down and I'll be one of the millions here on macrumors hanging on every update.

I just bought a new iMac, replacing my iMac from 5 years ago. I'm absolutely astonished by the quality of the user experience in Snow Leopard. And the physical beauty of the computer itself. Using all these gestures on the magic mouse has me enraptured at the thought of breaking the mouse/screen divide and interacting directly with the OS.

Sure, it will be similar to the iPhone - but I think expanding the paradigm introduced with that device (app store, APIs, streamlined content and near infinite software possibilities) to larger, more desktop like formats is going to be an outstanding move forward. If that's in fact what Steve has planned, I can't wait.

[ibpointless2]

I got a feeling that the color choices for the new Apple tablet will be just like the iPod Nano’s and be the same aluminum too.

Trust me, I know a guy.

[Peace]

Wednesday Morning (http://www.youtube.com/watch?v=Y15NnGZIBuM&feature=related).

[ggk]

I passed over there at 11 AM PT, when they started working. There were many people holding blue badges that just say "January 27, 2010" I guess they are all contractors.

I took a couple of pictures, though no much to see at that time.

[Jamo12]

Using all these gestures on the magic mouse has me enraptured at the thought of breaking the mouse/screen divide and interacting directly with the OS.

I you haven't yet, look up Better Touch Tools (http://blog.boastr.net/). It's a fantastic, free app.

[modular]

the hype on this is unreal. The anticipation of this event overshadowed CES. Apple is pretty much expected to create a brand new market for a brand new product and tell us why we won't be able to live without it.

As it stands, I don't think many people know why they want this product, but they're hoping apple is able to deliver them the reason.

pretty crazy stuff, but i'm excited to see what wednesday brings.

[Nausicaa]

I you haven't yet, look up Better Touch Tools (http://blog.boastr.net/). It's a fantastic, free app.

Thanks. A friend actually showed this to me over the weekend. It really is amazing. Almost makes keyboard shortcuts a thing of the past.

[stridemat]

Well I guess my iMac fund is going to take a beating come Wednesday, look like Im destined never to get one.

[AppleMactablet]

Hey did anyone ever think that the tablet like the poster(invite) will come in 5+ different colors like the nano?

Respond

[speedfreak007]

why on earth would someone vote "negative" for this?

[Billy Boo Bob]

why on earth would someone vote "negative" for this?

Because no matter what Apple does, if they don't want or need it, Apple is stupid if they do it.

[ELScorcho9]

Seems like this whole "color" theme they're going with means that this is going to be nothing more than a color Kindle that can also use iPhone apps.

[rtdunham]

Lots of hype on this one, but sure is exciting, wish I was there

It's a shame they've elected to make this announcement within two weeks of MWSF but didn't feel it could be part of that meeting. If they had, they would have attracted the same reporters, but several thousand fans could been there, too. That would have been a nice nod to some of the company's most loyal customers. Not doing so seems like dissing...

[puppyflightclub]

how will coverage be provided for this event actually?

[rtdunham]

OMG can you learn how to use commas, periods and question marks?

"I wouldn't think much"--it seams you don't.


spell much? :)

[Stuipdboy1000]

how will coverage be provided for this event actually?

Sites such as Gizmodo and Engadget will do liveblogs of the event. Apple will post a video of the event a few hours after it has finished.

[NeuralControl]

I doubt that. If it's unavailable within the next few days, at most I would expect it to be released by March/April.

[MrCheeto]

i would laugh so hard if after so many rumors and news they release nothing but iphone os 4.0 LOL

I'd laugh harder if Steve Said:

Steve "Ya wunna Tablet?"
Crowd "YAAAA! WOOOOH!!!" <let it simmer for 6 minutes
Steve "Well, sorry, we just have John Mayer and a new ad, now leave."

[SandynJosh]

the hype on this is unreal. The anticipation of this event overshadowed CES.

Microsoft couldn't generate this much excitement if Steve Ballmer monkey danced nude on the stage while they released snakes in the auditorium.

[rtdunham]

I'm sure good journalists would say "dude"...:p

it's the "new journalism", getting hip to compete with e-news.

In the future, leads on news stories will all begin: "Yo,..."

[MrCheeto]

Ize much happy with the new term, "Leno-giver".

XD

[IVIission]

I really hope I didn't waste the last month waiting for this event only to find out that no new MBPs are being released.

I'm going to need to buy one this week regardless because of uni.

[rdowns]

Microsoft couldn't generate this much excitement if Steve Ballmer monkey danced nude on the stage while they released snakes in the auditorium.


Keep your sick fantasies to yourself. :D

[TheVidEditor]

Anyone think we'll see a design update for the Mac Mini? It's spent five years in the same case... Wednesday will come soon enough. :apple: this.

[mikerad]

Will we get one of the famous elevator shots that we have had in the past?
For now it looks empty:(
http://www.weitzlux.com/images/elevator/elevator.jpg

Could someone explain this to me? I am missing something :)

[rhett7660]

With all of the color on the card, I am also thinking the iPhone may now come in all the colors as the iPods.

The new creation, singular, sounds like something brand new that we haven't seen or heard of. You know something along the lines of a Tablet! :)

[MrCheeto]

Our most trusted sources always photograph their top secret booty in elevators. It's some sort of fetish with some on this forum, surely I'm not going to name names :D

[Millah]

You know when this thing comes everyone will whine about some miniscule detail. As happened with the iphone and lots of other stuff.

Of course, thats standard procedure for new Apple products. The iHaters will use it to fuel their fire, and the narcissist Mac fanboys will feel betrayed because of their sense of entitlement that Apple owes them the world.

Any and all innovations in software, design, or user interface will be COMPLETELY voided due to the lack of an SD slot.

I just plan on avoiding every comments section on all the sites I go to on Wednesday so I can just completely avoid all the inevitable whining and hating on the device.

[lostngone]

I'd laugh harder if Steve Said:

Steve "Ya wunna Tablet?"
Crowd "YAAAA! WOOOOH!!!" <let it simmer for 6 minutes
Steve "Well, sorry, we just have John Mayer and a new ad, now leave."

Even better....

Steve: "Ya wunna Tablet?"
Crowd: "YAAAA! WOOOOH!!!" <let it simmer for 6 minutes
Steve: GET ON YOUR KNEES, AND BEG FOR IT!!!

You know over half the audience would do it.

[Billy Boo Bob]

Could someone explain this to me? I am missing something :)

In the past, many fake "sneak peek" product photos were claimed to have been taken inside an elevator while being transferred to the booth at MacWorld, for instance. Like a box for a yet-to-be-released computer was opened and low-rez images (phone camera) were taken and then "leaked"...

So the joke here is that there were LOTS of these so-called "elevator photos" and we're waiting for new faked ones of the probably upcoming tablet.

[sam10685]

I told my boss that I had to take a make-up test for Uni/College on Wednesday so I won't be able to come in to work! ;)

You're fired.

[FtrV8]

From the earnings call:

"The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about."

Steve Jobs

[NeuralControl]

That line stood out when I read the original post.

[ELScorcho9]

From the earnings call:

"The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about."

Steve Jobs

Products? Probably just the tablet and updated iPhone, right?

[mickbab]

From the earnings call:

"The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about."

Steve Jobs

"Major new product this week" sounds to me like tablet!

Let's see what they deliver.

[skate71290]

Hey did anyone ever think that the tablet like the poster(invite) will come in 5+ different colors like the nano?

Respond

considering that there are 9 different Nano colours... sure :p

[chubad]

Cool. Apple will announce Phenomenon, the replacement for Shake, then Aperture X. Oh and one more thing... glow in the Dark iPod socks!
The crowd goes wild!:D

[bmull]

Well, Aperture X has been due for an inordinate amount of time now... :rolleyes:

Actually, I would really like if this one were true.

[FtrV8]

Products? Probably just the tablet and updated iPhone, right?

Yes sir! That's what the world is looking for!

[MinorBidoh]

"Come see our latest creation" <- singular.

One product. So maybe other software updates. Looks like nay re-designed 30" ACD. Un-to-the-unlucky.

[MikhailT]

Actually, I would really like if this one were true.

Books about Aperture X had a Jan 27th NDA release date. It was leaked for a couple of mins on Amazon.

[Razeus]

Other annoucements I expect to see:

Time Machine in the cloud (hard drives are going the way of the dinosaur). $99 for MobileMe should include this. It's still to expensive for calendars and email.

The change of the iTunes Store to Apple Online Store

The demise of AT&T exclusivity

[beez1717]

Of course. If there's a camera on the back, it was supposed to be on the front for me to buy one... If it's on the front, it's supposed to be on the back... If there's only one, there's supposed to be two... And of course it's nowhere near the number of MegaPixels that's it's supposed to be.

If it's running a (beefed up) version of iPhone OS, it's supposed to be full blown Snow Leopard... If it's running Snow Leopard, it's too slow and should be a version of iPhone OS...

If it uses their tactile feedback screen (as per patent application) they shouldn't have put it in there because that's one more thing that can break too easy. If it doesn't have the tactile feedback screen, it was supposed to...

If it only comes in 64 and 128 Gig SSHD then it's supposed to be available in 8 and 16 to keep prices down. If it only comes in 16 and 32, then I don't want it because it's supposed to be available in 64, 128, and 256.

If it has 3G then it's supposed to be ready for 4G comms. If it has 4G comms then I'm paying for something that I can't use...

Of course there's much more, but you get the idea. :rolleyes:

Somehow Apple just can't win on this one.

Don't forget that whatever the size is it won't be right..... LOL good one!!! I give you a big hand for writing that one :)

[appleguy123]

So - any speculation as to why this event is on a Wednesday instead of a Tuesday?

Every Apple media event has been on a Tuesday (unless the prior Monday was a holiday.)

Probably been answered before but an Apple product announcement the day after an earnings call could sway the market. The SEC might have something to say about that.

[Augure]

It's about the Tablet for sure, why even wondering ?

But I hope it's more than that actually, I wait so many thing from Apple: a ****ing new Iphone OS because it's getting old and obsolete, ****ing new MBPs because they're getting old and obsolete and why not a new iLife and new Iphone but I can wait till the next event for these.

I don't see what would make the tablet so revolutionnary and worth its high price, so I don't really care, however I do wanna see a fresh Iphone OS update and above all new MBPs.

[roblyh]

it's call iPad from CNET

http://reviews.cnet.com/2300-6452_7-10002264-1.html?tag=mncol;txt

[chuckles:)]

I still haven't heard/ thought of a good explanation for the paint splatters. The announcements invitations have sometime been very symbolic, like the close of pocket for the iPod nano a few years back. Lots of colours like the nano? seems unlikely.

[PamLurie]

My husband, who hasn't fully entered the 20th Century and doesn't believe there is a 21st, rushed home today to tell me that he had seen a "real picture of the new Apple tablet". I asked him which one. He didn't get it.

[spydr]

http://images.macrumors.com/article/2010/01/18/122548-appleinvite_500.jpg

No way! You actually got an invite?
I thought Apple hated rumor sites!

[appleguy123]

No way! You actually got an invite?
I thought Apple hated rumor sites!
I would say that Apple loves rumor sites. They drive hype better than the greatest PR team.

[Compile 'em all]

I still haven't heard/ thought of a good explanation for the paint splatters. The announcements invitations have sometime been very symbolic.

The paint splatter is like being a painter, which hints at content creation.

[deconstruct60]

I still haven't heard/ thought of a good explanation for the paint splatters. The announcements invitations have sometime been very symbolic, like the close of pocket for the iPod nano a few years back. Lots of colours like the nano? seems unlikely.

color screen. not new for phone/laptops but would be new for significantly part time media reader device that is highly mobile. (e.g., differentiation on e-readers known to market no and after the great parting of the seas. )

Thinks original BW Mac vs. Color Mac. How color is used the software/applications not so much on the physical packaging.

[Casiotone]

Will we get one of the famous elevator shots that we have had in the past?
For now it looks empty:(

Seemingly, to the untrained eye, it looks empty... but what about that thing on the wall??!!!

http://homepage.mac.com/qubedstudios/elevator.jpg

[One Ohm]

This tablet better not be just a color e-reader. :confused:

I want a multi-touch screen MBP!

[JohnnyKingfishe]

iPad is the perfect name.
this does feel like the lead up to the iPhone announcement. i'm very excited. really, this only happens a few times in one's life. it will revolutionize the print industry the way the iPod did the music industry and the iPhone the mobile industry.

oh and i heard that iPhone OS 4.0 won't run on the 2g iPhone. which sucks for me, i still have the original. and love it. jailbroken of course.

[NeuralControl]

This tablet better not be just a color e-reader. :confused:

I want a multi-touch screen MBP!

You are in for a big let down. There's no way they can make the tablet that powerful in such a small size. It's going to be nowhere the power of a MBP.

[One Ohm]

You are in for a big let down. There's no way they can make the tablet that powerful in such a small size. It's going to be nowhere the power of a MBP.


I'd be happy with a Multi-touch iMac too...:D

[gibbz]

No way! You actually got an invite?
I thought Apple hated rumor sites!

This wasn't an invite for MacRumors. It was posted by Ars, Engadget, and others and linked on MR homepage (http://www.macrumors.com/2010/01/18/apple-issues-invitations-for-january-27th-media-event/).

[benlee]

I am amazed by the hype Apple is able to generate. They want all eyes on them, but the only thing they reveal are statements like:

"Come see our latest creation"
or something like, "we have some exciting new products...starting this week."

People are saying there are a lot of leaks with this product, but I think it has actually been kept under tight control. The little information we know that is correct is hidden by all the misinformation and mere speculation. We are not even sure what it is called...Apple doesn't even give us a name.

Its such an interesting approach.

Now, give me a new MBP please.

[deconstruct60]

This tablet better not be just a color e-reader. :confused:

Running iPhoneOS it will also do other iPhone Apps.

What Apple will accentuate with is a short list of things it does better than its competition (which isn't the MBP, MacBook, or iPhone ) .

[One Ohm]

Running iPhoneOS it will also do other iPhone Apps.

What Apple will accentuate with is a short list of things it does better than its competition (which isn't the MBP, MacBook, or iPhone ) .

Word, so if I have an iPhone, a MBP, and I don't use a kindle, it's not for me?

[rtdunham]

The paint splatter is like being a painter, which hints at content creation.

just one simple example of an iPhone app that'd be even better on a tablet: ColorSplash. Check it out. It works fine on the phone, but it'd be a superb app for doing what it does, on a bigger device.

What's the iPhone app YOU'd most like to see adapted for the tablet?

[chuckles:)]

just one simple example of an iPhone app that'd be even better on a tablet: ColorSplash. Check it out. It works fine on the phone, but it'd be a superb app for doing what it does, on a bigger device.

What's the iPhone app YOU'd most like to see adapted for the tablet?

An EPIC massive form of doodle jump. SOOOO many platforms.

[lostngone]

Woo hoo! Apple is going to release its first paintball gun!

[TurboSC]

Dammit Apple, I wait years for an announcement, now I'll have to wait months before I can caress it.

[agkm800]

one more day, one more day, one more day.... of nonsense.

[t0mat0]

one more day, one more day, one more day.... of nonsense.

One more day? It's only getting announced tomorrow - not released. Then it'll be like the iPhone subforum... This is a mere taste of nonsense.

Microsoft couldn't generate this much excitement if Steve Ballmer monkey danced nude on the stage while they released snakes in the auditorium.

Microsoft on tablets at CES -
http://www.youtube.com/watch?v=bSacJyED52g

Here - let me show you 4 tablets - that's like 4 times the wow factor..
"This is uh sort of uh a prototype, of a coming uh HP slate PC, which will be here later this year...later this year..."

[angemon89]

Here's the finished(almost) product

http://farm5.static.flickr.com/4047/4307612940_3f4780f205_o.jpg

[ChazUK]

Wirelessly posted (Mozilla/5.0 (Linux; U; Android 2.1; en-gb; Nexus One Build/ERD79) AppleWebKit/530.17 (KHTML, like Gecko) Version/4.0 Mobile Safari/530.17)

Ooh, thanks for sharing that angemon89! Not too long now!

[cmaier]

How come no one on etsy sells that as a decal for the macbook yet?

[lilo777]

So this event is shaping up to be CES-lite (very lite) - another tablet/e-reader, another i5-based laptop and, perhaps a phone OS update (but no 3D TV, wireless TV, pico-projectors and other cool stuff). So what's all the fuss? :D

[cmaier]

So this event is shaping up to be CES-lite (very lite) - another tablet/e-reader, another i5-based laptop and, perhaps a phone OS update (but no 3D TV, wireless TV, pico-projectors and other cool stuff). So what's all the fuss? :D

Because unlike the crap at CES, this stuff won't be crap. And it will all be stuff real people can actually buy shortly. Call me when you meet someone who owns a 3DTV and a pico-projector.

[lilo777]

Because unlike the crap at CES, this stuff won't be crap. And it will all be stuff real people can actually buy shortly. Call me when you meet someone who owns a 3DTV and a pico-projector.

I'v got Nikon camera with projector. If you want, you can buy one too: http://www.amazon.com/Nikon-Coolpix-S1000pj-Digital-Accessory/dp/B002RSEW7U

You can buy 3D TV as well (http://www.focusedtechnology.com/philips-423d6w0200.html) but it's a little bit more expensive than the usual Apple crap (using your terminology)
;)

[cmaier]

I'v got Nikon camera with projector. If you want, you can buy one too: http://www.amazon.com/Nikon-Coolpix-S1000pj-Digital-Accessory/dp/B002RSEW7U

You can buy 3D TV as well (http://www.focusedtechnology.com/philips-423d6w0200.html) but it's a little bit more expensive than the usual Apple crap (using your terminology)
;)

Again: "Call me when you meet someone who owns a pico-projector and a 3-D TV."

yeah, thought so.

[ChazUK]

Wirelessly posted (Mozilla/5.0 (Linux; U; Android 2.1; en-gb; Nexus One Build/ERD79) AppleWebKit/530.17 (KHTML, like Gecko) Version/4.0 Mobile Safari/530.17)

What makes the stuff shown at CES "crap"?

I thought some of the stuff shown at CES was good. It is a consumer electronics show after all and getting a glimpse of future tech is interesting.

Are we labelling CES crap because it lacks an Apple logo?

[cmaier]

Wirelessly posted (Mozilla/5.0 (Linux; U; Android 2.1; en-gb; Nexus One Build/ERD79) AppleWebKit/530.17 (KHTML, like Gecko) Version/4.0 Mobile Safari/530.17)

What makes the stuff shown at CES "crap"?

I thought some of the stuff shown at CES was good. It is a consumer electronics show after all and getting a glimpse of future tech is interesting.

Are we labelling CES crap because it lacks an Apple logo?

There were a few interesting things, but a lot of it is vaporware, and the rest is not particularly inspiring (I haven't seen much of a clamor for anything in particular that was presented there. 3D TV seemed to get the most buzz, but it will be a long while before that is a factor in most people's lives).

[appleguy123]

just one simple example of an iPhone app that'd be even better on a tablet: ColorSplash. Check it out. It works fine on the phone, but it'd be a superb app for doing what it does, on a bigger device.

What's the iPhone app YOU'd most like to see adapted for the tablet?

Spawn Illuminati! That would be epic on a larger screen.

[chaingarden]

Here's a pic of the Yerba Buena Center that I took a couple hours ago.

http://homepages.nyu.edu/~dbb221/YerbaBuena.jpg

[charlituna]

An EPIC massive form of doodle jump. SOOOO many platforms.

i'm not sure if that was meant as a joke but I think a lot of games would resize nicely

my friends are hooked on Words with Friends and would love to see a bigger board and playing more than 2 people in a game.

i would add any of the drawing apps would be nice with a bigger canvas. plus of course safari and email.



Here - let me show you 4 tablets - that's like 4 times the wow factor..
"This is uh sort of uh a prototype, of a coming uh HP slate PC, which will be here later this year...later this year..."

unlike Apple who doesn't announce without a date. even if just the month. So it will be "this is the apple tablet. see what it does. the price will be. and it's coming out in March/June/July/Whenever". I know there are rumors about IT already being in full production which doesn't shock me at all. They would want at least a nice month to stock pile units and give apps folks time to get updates done. In fact, given the givens I still think we are looking at more like late March or as late as May to build up stock and content. But I don't think they will run it over a new iphone cause that would be murder on the retail folks. Unless the tablet is like the first phone, buy it and go (no set up cause it will be at home and/or the 3g is optional).

[olternaut]

Here's a pic of the Yerba Buena Center that I took a couple hours ago.

http://homepages.nyu.edu/~dbb221/YerbaBuena.jpg

Is that place smaller than some of the other places they made similar announcements? This is the same place that Phil Schiller did the September event right?

Whatever. It's going to be madhouse come tomorrow morning though.

[EODSoft]

Spawn Illuminati! That would be epic on a larger screen.

It's coming... :)