Very important
I'm not sure if many of us have grasped just how significant this product really is, and equally how important it is that it succeeds.
Yes, this is obviously the case for Apple. I would contend that they're betting a huge proportion of their reputation, and therefore Apple's future success, on the iPad's success.
But it's equally important for the rest of us. For decades MS has had a virtual monopoly in large areas of education sector. This hasn't been good for education and it surely hasn't been good for students.
Apple need to get it right. And pricing is a part of that. The deal is a part of that. But it will be the nature of the whole package that makes or breaks iPad. And in the case of education, it's the deals Apple signs with text book publishers that will make all the difference.
We buy iPods because the interface is great and buying music through iTunes is easy. [Yes, I know it's not the only way to get music on an iPod].
We buy iPhones because the interface is great and buying apps through the App Store is easy [Yes, I know you can jailbreak an iPhone], and getting on the net is easy.
We will buy iPads because the interface is great and buying books through iBookstore will be as easy as music and apps.
When Steve Jobs said "We're standing on the shoulders of Amazons Kindle..." he wasn't kidding.
In as many ways as the Kindle is revolutionary [the screen, the process of buying books etc], it is also equally crippled and retarded. The absence of colour makes it useless for text books. Books were printed with colour plates over 100 years ago. Imagine trying to study the use of colours in a artist's work, or studying anatomy... in B&W!
No, Apple have to drown the Kindle before Amazon perfect colour. It's a race in which Apple already have a head start, and a serious competitive edge, in the form of their OS and entire business model, which is much more diverse and competent and than Amazon's.
But we shouldn't ignore the other options:
15 years after Amazon revolutionized the way we buy books [and arguably saved reading books as an idea], in 2009 Barnes & Noble finally started to catch on and announced it is to Launch a Kindle Competitor... in Color! And Fujitsu is set to release its Flepia color e-book reader in Japan with a $1,000 price tag.
Whilst these are not competitors for the iPad in the real sense, they are indicators of how their market could be dinted, and where the technology might be going.
Apple's are not the only fruit, but the iPad is looking increasingly like the most credible education companion. We need to get beyond the package pricing and examine the real benefits of a ubiquitous Apple device in the education sector.