Whats the NAS rated at (10/100/1000)? The bottom line is your transfer is only as fast as the clients.
Also, you sure sure sure you're not getting 10-12MB (megabytes)/sec? that would be roughly 80-96 Mb (megabits). If your NAS is only 100-baseT then this is as fast as its going to get.
If you are sure that you are getting 10-12Mb (bits)...I'm not sure what to say.