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View Full Version : Apple Releases Two New iPhone Ads: 'Dog Lover' and 'Backpacker'




MacRumors
Apr 20, 2010, 09:45 AM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com/iphone/2010/04/20/apple-releases-two-new-iphone-ads-dog-lover-and-backpacker/)


http://images.macrumors.com/article/2010/04/20/104440-dog_lover.jpg

Apple yesterday released two new iPhone commercials, posting them to the company's iPhone ad gallery (http://www.apple.com/iphone/gallery/ads/). The two ads continue Apple's recent pattern of narrative-style commercials showing off multiple applications used in succession.

'Dog Lover' (http://www.apple.com/iphone/gallery/ads/#doglover-large) tells the story of a family adopting a new dog, using the iPhone to find an available dog, share pictures of her, find dog parks, and stream webcam footage of her while away from the house.

- Petfinder.com Mobile Application (http://appshopper.com/lifestyle/petfindercom-mobile-application) (Free)
- Facebook (http://appshopper.com/social-networking/facebook) (Free)
- Hey Walkies (http://appshopper.com/navigation/hey-walkies) (Free)
- iCam (http://appshopper.com/utilities/icam) ($4.99)

'Backpacker' (http://www.apple.com/iphone/gallery/ads/#backpacker-large) shares the adventures of a backpacker traveling through Spain and mixes demonstrations of several App Store applications with default applications included on the iPhone. In the commercial, the narrator describes how he uses his iPhone to find information on hostels, share photos with family back home, download apps from the App Store, and automatically translate spoken phrases into Spanish.

- Hostelworld.com (http://appshopper.com/travel/hostelworldcom) (Free)
- Jibbigo Speech Translator English Spanish (http://appshopper.com/travel/jibbigo-speech-translator-english-spanish) ($24.99)

Apple has been rolling out a number of new iPhone commercials recently, with three (http://www.macrumors.com/iphone/2010/04/01/apple-releases-new-iphone-ad-commute/) other (http://www.macrumors.com/iphone/2010/04/06/another-new-iphone-ad-concert/) ones (http://www.macrumors.com/iphone/2010/04/07/yet-another-new-iphone-ad-shopper/) released earlier this month.

Article Link: Apple Releases Two New iPhone Ads: 'Dog Lover' and 'Backpacker' (http://www.macrumors.com/iphone/2010/04/20/apple-releases-two-new-iphone-ads-dog-lover-and-backpacker/)



knewsom
Apr 20, 2010, 10:07 AM
gotta love how APPLE uses flash on its own website for these videos...

freakin' hypocrisy if I ever saw it.

avigalante
Apr 20, 2010, 10:18 AM
I'm pretty sure Apple uses Quicktime, and not Flash.

Ron21
Apr 20, 2010, 10:22 AM
I can't wait for the "lost iPhone in a bar" ad showing how you can remotely disable it via MobileMe!

Nicksd84
Apr 20, 2010, 10:25 AM
gotta love how APPLE uses flash on its own website for these videos...

freakin' hypocrisy if I ever saw it.

Also gotta love when people don't know what they're talking about.

kainjow
Apr 20, 2010, 10:26 AM
Anyone able to play the videos in Chrome? I just get a black space. Safari works fine though.

knewsom
Apr 20, 2010, 10:36 AM
I'm pretty sure Apple uses Quicktime, and not Flash.

you obviously don't have a "click2flash" type plugin in your browser.

Compile 'em all
Apr 20, 2010, 10:43 AM
you obviously don't have a "click2flash" type plugin in your browser.

I have click2flash. The video plays for me in Quicktime, in safari.

Lay down the crack pipe.

knewsom
Apr 20, 2010, 10:45 AM
huh, must be a chrome issue then.

IPPlanMan
Apr 20, 2010, 10:55 AM
With a new iPhone coming out in June/July, and it already being the end of April, why bother now with producing ads showing the 3GS?

From the photos that we've seen, the new iPhone will look nothing like the current one.

Only reason I can think of is to clear out the old stock....

Rocketman
Apr 20, 2010, 11:08 AM
I can't wait for the "lost iPhone in a bar" ad showing how you can remotely disable it via MobileMe!

+1

Lost in the Hoff Brau.

noah82
Apr 20, 2010, 11:21 AM
That would be such an awesome commercial...too bad Apple doesn't have a sense of humor.

stagi
Apr 20, 2010, 11:27 AM
I can't wait for the "lost iPhone in a bar" ad showing how you can remotely disable it via MobileMe!

That would be awesome :)

-aggie-
Apr 20, 2010, 11:30 AM
That would be such an awesome commercial...too bad Apple doesn't have a sense of humor.

I'm sure someone will make one for YouTube.

MacGurl111
Apr 20, 2010, 12:28 PM
Interesting that it still 'looks' the same. There's got to be a new look! :eek:

mattwolfmatt
Apr 20, 2010, 02:57 PM
I can't wait for the "lost iPhone in a bar" ad showing how you can remotely disable it via MobileMe!

Just clicked on the story so I could comment and make the same joke . . . I'm not surprised someone already thought of it.

We Mac users are so clever, aren't we? :D

goobot
Apr 20, 2010, 04:29 PM
the one with the dog was very strange. i mean who does all that?

BobRichards
Apr 20, 2010, 04:49 PM
I really couldn't understand the one with the dog

twoodcc
Apr 20, 2010, 06:22 PM
now i do like the dog lover one.

macintologist
Apr 21, 2010, 02:57 AM
I'm surprised no one picked up on this. I guess that's the side effect of growing up in one country and subconsciously forgetting that the rest of the world exists.

HansKroonenburg
Apr 21, 2010, 06:55 AM
I can't wait for the "lost iPhone in a bar" ad showing how you can remotely disable it via MobileMe!

Ha Ha Ha! That would be a really cool advert!

WilliamG
Apr 22, 2010, 01:33 AM
I'm surprised no one picked up on this. I guess that's the side effect of growing up in one country and subconsciously forgetting that the rest of the world exists.

Great catch, and too true. Americans....

iPie
Apr 23, 2010, 12:42 PM
Apple just forgets to mention at at $20-30 per MB (roaming data) it cost this backpacker a few $Ks in roaming fees to use his iPhone in Spain.

warrenleona
Apr 23, 2010, 11:13 PM
Apple these new apps is looking good,i love dog apps its really good i want to get.where i can buy or download it.

beckerortega
Apr 26, 2010, 02:52 AM
I purchased this phone and I like all the features of this phones. the Phone looks very Great And wonderful.

phowler13
Apr 29, 2010, 08:46 PM
in the backpacker ad he selects more than one pic to mms or email. I tried it but cant get it to work. Anyone know how?