Think of it this way
Ron Johnson was the SVP of retail at Apple. Did he have any chance at all of becoming CEO of Apple? No. So when JC Penny asked him to become CEO, how could he say no?
Apple for JC penny, really?
Ron Johnson was the SVP of retail at Apple. Did he have any chance at all of becoming CEO of Apple? No. So when JC Penny asked him to become CEO, how could he say no?