It's not just one or two things. It's a combination of everything that's been brought up:
- Samsung has a larger choice of phone models to fill more niches. (Heck, they sold over 5 million Notes. A little of this, a little of that... pretty soon you're talking big numbers in total.)
- Samsung has lower priced no-contract phones. (The ~$125 Galaxy Mini is often 50% of smartphone sales in economically hit countries.)
- Smartphone users get more sophisticated over time and want more control / features / different UI.
- Many smartphone users like larger screens than Apple offers.
- Apple upgraders are waiting for the single yearly new model.
- The iPhone's design hasn't been changed in a couple of years.
- A few carriers have dropped the iPhone due to its extra large subsidy.
- Samsung benefits a bit from free publicity via so many Apple lawsuits.
- Samsung has 4G LTE support.
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