Hopefully
This kind of action will proceed to free televison shows on iTunes, either streamed or for purchace. The current model is generating limited success because the public is really tired of paying for television that is crap
I think the one thing that is blocking real television from coming to iTunes and Apple TV is that there isn't a decent revenue model and advertising, as much as people may dislike it, makes television shows affordable as well as having created a whole industry that has successfully fed many other industries as well.
No one was giving that up without a fight, and as it turned out, that is a fight Apple is losing. Even if you could choose only from shows that are currently available, it would be a giant leap better than cable and sattellite subscriptions. Part of the beauty, of streaming is the lack of control that the viewer has. Now they could also offer a model where the viewer pays and gets tv with out ads or a mixture that would act like the movie rental,
But in the end, entertainment costs money and consumers are not able or willing to bear the brunt of that expense, of course you are, but I am certainly not.