I saw a new iPad mini TV ad during the Oakland Raiders-New York Giants game on CBS today. It showed the full-sized iPad and iPad mini running iBooks. I caught a screen shot of this ad.
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All iPads New iPad mini TV commercial
- Thread starter beetlemanptm
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I saw another new iPad mini commercial during the same game on CBS. It showed the full-sized iPad and iPad mini showing pictures in the iPhoto app while a song called "Two of a Kind" is playing in the background. I also have a screen shot of this ad.
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The TV ad link on apple.com is broken, so looks as if they'll appear soon. The UK one works as it's only showing the piano ad.
/works now!
/works now!
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Yeah I liked the photos one as well. The books one just showed off the gawd awful iBooks app. Last thing I want to see on my iPad is that fake wood grain bookshelf and page turn animations. Hopefully this is on Jony's to-do list to fix.
How many people do you think got the point of the relative choices for the books in that ad? I'm guessing 2%.
It seems like their goal is to simply point out there is now a smaller iPad, and it does exactly the same things as the big iPad. If you "love your iPad", to use Tim Cook's phrase, then you'll love the iPad mini too.
But, I think they're missing an opportunity here to highlight how the more "wieldable" size of the iPad mini totally changes how you use it. A lot of people, including myself, have been saying this.
Their ads should instead feature the mini being handled by people. It should show it being held, being rotated, picked up, put down, tossed on a bed, shoved in a bag...etc.
But, I think they're missing an opportunity here to highlight how the more "wieldable" size of the iPad mini totally changes how you use it. A lot of people, including myself, have been saying this.
Their ads should instead feature the mini being handled by people. It should show it being held, being rotated, picked up, put down, tossed on a bed, shoved in a bag...etc.
I'd like to believe it's higher than 2%, but it's true, it's a clever detail that might be lost on many. Still not a detractor, since those that do recognize it will make note of it in some way.
I think the book shelf is the best way to display a collection of ebooks. And I would be extremely upset if they did away with the page turn animation.
