Donated only $2.5 million? That's like Donald Trump donating 10 cents then making it a big deal all over the internet.
That was my point, exactly. Yes, I acknowledged at least they donated something under Tim Cook (Jobs only charity was himself and he made no bones about saying so from what I've read about the man), but given Apple's capital, it
looks more like a publicity stunt than anything else. $2.5 Million is a complete PITTANCE by Apple in terms of cash on-hand. It's the equivalent of someone with $100k on hand giving $2.50 or an average person's income around $50k these days (and yes that is an average that includes all the millionaires figured into it so a "typical" person makes far less overall) of $1.25 out of their pre-tax income. Every bit counts, but it's not something to brag about and news sites carrying it doesn't help.
Now if Tim Cook personally donated that much, I'd be a LITTLE bit more impressed (and yes he can darn well afford it without hurting him a bit). But Apple? I bet they spent 100x that on their latest iPad Mini commercial alone. They reportedly spent $21 Million just to pay off the Swiss Clock lawsuit (not counting court/lawyer costs) and that was a pocket change decision (literally).
Not enough? Apple has 100 billion in cash, 2.5 million represents .0025% of that.
If you have $100,000 in the bank, you should have donated $250.
You're right that it is 0.0025% in Apple's case (i.e. 0.000025 x 100 billion = 2.5 million), but 0.000025 x $100,000 = $2.5, not $250 (i.e. 0.0025% = 0.000025 decimal).
Frankly, the average household income is more like $50k a year (let alone cash on hand) and I think that's averaging in all those 1% millionaires and billionaires into the figure relative to population as well so the actual figure for the other 99% is much lower in reality (and that's INCOME, not cash on-hand!). Most people are in DEBT, not sitting there with $100k in the bank, so using Apple's "example" of what to give relative to cash on hand, I'm guessing "10 cents" isn't far off from reality for the rest of us. Thank goodness real people are FAR more generous than greedy corporations.