What the hell is wrong with most of you?
Ok, you don't like the man, fine. But you know almost nothing about this product and you're bashing the hell out of it.
People keep saying, "why carry around some bulky add-on, just go get a point and shoot"- Carrying a iphone and a point and shoot would be a pain-in-the-ass. Having this product connected to your phone (much like a case which I'm sure is what its like), having the ability to swap out lenses, have good depth of field- basically turning your iphone into a mirrorless competitor, is an extremely attractive thought. A camera, a real camera, with apps, much like those Android cameras that are popping up theses days, is not a stupid idea. Plenty of apps can handle 14mp photos, I transfer 18mp photos from my Eye-fi card all the time and have no issue editing them.
All you guys bashing this and saying how ridiculous it is that someone would want to go from 8 to 14mp, thats fine. But for the rest of us who use our phones to take pictures, this is a really intriguing idea.