Chances are Google has more revenue & profits than Apple. They have a search engine, Android, RELIABLE Maps, etc.
Wrong on both counts. Yet, if you went to Google Finance you'd have never bothered to write such wishfulfillment.
Aside from the fact yearly gross revenues of Apple are $150 Billion in 2012 to well over $200 Billion for 2013, and will have around $140 Billion cash and long-term investments:
Apple's Total Debts to Assets: N/A
Google's Total Debts to Assets: 6.92 to 1
Apple's Total Debt to Equity: N/A
Google's Total Debt to Equity: 9.12 to 11
Previous Income Statement of each prior most recent Quarter:
Apple: $35.966 Billion
Google: $14.101 Billion
Apple Earning Guidance for this quarter to be disclosed Jan 23.
$52 Billion @ $11.75/share
Street Consensus:
$54.5 Billion @ $13.23/share
Gross Margins:
Apple: 40.04
Google: 53.92
Net Profit Margins:
Apple: 22.86
Google: 15.43
Employees:
Apple: 72,800
Google: 53,546
Besides the poor Net Profit Margin showing, nearly 1/3rd revenues, etc., Google has a very large employee count at much higher salary profiles [They don't have Retail] and these are three variables of unattractive long-term stability.
Apple gets more productivity out of less technical resources than Google [never mind superior hardware/software] and that will only expand over time.
Google's inevitable reality is what to do with Samsung regarding Android. Google will want to take sales from them while competing with Apple.
Expect once Samsung's wars with Apple tamps down that Google starts confronting their own partners in more direct competition.
Amazon has arrived and is really threatening Google where it should have invested in more: The Cloud. Enterprise Storage is Amazon's bread n' butter. It's owning Google.
Price War on Cloud Storage:
http://www.forbes.com/sites/greatsp...-and-google-at-war-over-cloud-storage-prices/
Meanwhile, Apple can quietly expand its Data Centers for iCloud [multiple locations] and then come out and wow the audience with storage options for Mac customers no one expects.