Thought about this Wally case a bit further. Mainly because the iPhone card case I use now is the CM4 Q case with a thumb notch on one side of the card sleeve, from which I push the credit cards out on the other side of the sleeve.
So currently I
Step 1: push out the card Pack ("Pack" being the stack of cards in there, plus maybe a single $20, $50 or $100 bill folded in between the cards - the denomination depends how far back payday was), it comes out about halfway, then I
Step 2: finagle out the card (or money bill) I need. Then I
Step 3: square everything back up and
Step 4: push the Pack back into the case sleeve.
The Wally case would actually add up to the same number of steps, because you would
Step 1: pull out the red tab then out comes the Pack, which is STILL a formed stack of cards/money bill. Then you would still have to
Step 2: finagle out the card or money you want. Then you would still
Step 3: square up the cards back into the form of a Pack, and then you would
Step 4: push the newly formed Pack back into the Wally sleeve.
So the step of Pulling the red tab of the Wally to reveal the Pack, just replaces the Pushing of the Pack out with the thumb notch on the CM4.
So being they each cost about $40 bucks, the advantage of the Wally is that your credit cards are not shown off to the world, unlike the CM4 which reveals about 1/4 or so of the top credit card.
But then on the CM4 you don't have the Bullfighter-Red pulltab of the Wally showing either. Plus red don't coordinate too good with the blue, black or usually darker and more manly color of clothes I prefer to wear...
But the Wally appears to be a novel concept nonetheless. And real leather is always a plus in my book.
----------
Oh yeah, one more thing - the KillSpencer 2.0 does not show the credit cards either, and same like the CM4 you push on a thumb notch to get the cards out, although the notch is located on the bottom of the card sleeve. And IMHO it is by far more cool looking. But you also have to peel-and-stick it onto your phone or onto a snap-on case, same as the Wally. And the KillSpencer is $69 plus shipping (unknown if Wally project will charge shipping to its customers) so more expensive by far.
While the CM4 is all-in-one and a complete, self-contained iPhone/credit card case.
Just more stuff to think about, for me anyways.