Apple has launched a new campaign for the iPhone 5c on popular social blogging platform Tumblr, reports 9To5Mac. Featuring the tagline "Every color has a story", the campaign's page contains five videos each representing a different theme based on the combination of a certain iPhone 5c color and case. For instance, a video showing the yellow iPhone 5c and a black case displays a pattern mimicking concert lights, while another ad featuring the blue iPhone 5c and a white case imitates skaters on an ice rink.
Apple revealed in its Q1 2014 earnings call that it saw lower-than-expected sales of the iPhone 5c due to high sales of the iPhone 5s, with other reports suggesting that the 5s was outselling the 5c by a two-to-one margin. Shortly after the phones were introduced, Apple scaled back iPhone 5c production while ramping up iPhone 5s production to meet customer demand.
Article Link: Apple Debuts New Ad Campaign for iPhone 5c on Tumblr