I'm sure he was joking, although I'm really excited for it. It's great to finally have an Apple product coming that really has no leaks. I used to love the original iPhone and such releases, because it was all a surprise. Now everyone knows what it's going to look like even if you don't frequent sites like this.
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Jony Ive On iWatch: Switzerland is in Trouble
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Surely though there are two types of watch buyers? The practical ones who will love the iWatch but then theres the "showey" types who use a watch like wearing a necklace. Apple may make a high class iWatch but then people who buy these "showey" watches surely don't want a watch everyone else has?
I think High end watch companies are safe, its the middle range ones who are "in trouble".
I think High end watch companies are safe, its the middle range ones who are "in trouble".
That's just crazy talk. I personally wouldn't consider over $500 for either an iWatch or a 'fancy' watch. Ideally, I'd like to have both.
For a quiet guy, that's pretty bold.
And although I doubt it would be the case, and if he actually said this, it is still exciting to see some body talk it up.
And although I doubt it would be the case, and if he actually said this, it is still exciting to see some body talk it up.
"This watch I got here was first purchased by your great-grandfather during the first World War. It was bought in a little general store in Knoxville, Tennessee. Made by the first company to ever make wrist watches. Up till then people just carried pocket watches."
hahahahahahahahahahahahahahahahahahahahah ROLF hahahahahahahaha what a total idiot hahahahaha
Yeah Jony, I am 100% certain the entire Swiss watch industry will be shaking in their boots with the iwatch announcement
Makes me feel ashamed to be British that stupid comment does.
Hmm he has come out on record and said this? More like Apple are in trouble then to make a claim like that, since when have they done this....
EDIT:::
Ah I see, it was APPARENTLY said by Jony internally... faith restored in that case, fair enough if he wants to gloat like an utter tool like that in private, but for a moment I did think he stated it publically!
Yeah Jony, I am 100% certain the entire Swiss watch industry will be shaking in their boots with the iwatch announcement
Makes me feel ashamed to be British that stupid comment does.
Hmm he has come out on record and said this? More like Apple are in trouble then to make a claim like that, since when have they done this....
EDIT:::
Ah I see, it was APPARENTLY said by Jony internally... faith restored in that case, fair enough if he wants to gloat like an utter tool like that in private, but for a moment I did think he stated it publically!
What is and what will continue to stop them is attitude, the capability to adapt, and the leadership and resources to do so.
Apple has been at it for almost three decades. Once the iPhone appeared, so did Apple's ecosystem. That didn't just happen.
Has any other company been similarly occupied? NO.
The Swiss watch industry may very well be going the way of the buggy whip, as a result.
Brilliant. If I could do a passable Walken impression, I would learn this whole monologue and perform it at parties. The best. Thanks for the mood brightener!
You sound like Ballmer's reaction to the iPhone and iPad. Arrogance. Look what happened to him and to Microsoft.
Anyone in the medical field wears a watch for function, and a lot of people buy expensive watches due to the reliability that they stand for.
My watch made in Switzerland has been sleeping in my drawer for 7 years now. Their trouble started long time ago.
my 2nd favorite Apple quote..
Bravo! That is my 2nd most favorite Apple quote with "one last thing" being #1.
Bravo! That is my 2nd most favorite Apple quote with "one last thing" being #1.
Of course he's going to hype it up.... He's not going to say "well, yea, the iWatch is great of course, but still doesn't match the style of the Swiss...".
People who are going to buy Smartwatches are _mostly_ a different market to those who want a dress watch.
People who are going to buy Smartwatches are _mostly_ a different market to those who want a dress watch.
You should not just read the first paragraph of an article--you might miss the point. The interview you cite happened on the eve of the "Quartz Crisis" of the 1970s, which reduced the Swiss watch industry by over 60%. The interview is cited as an example of business myopia. It actually supports exactly the opposite of the point you seem to be trying to make.
Not necessarily true. You can only (reasonably) wear one watch at a time, whether it is a smart watch or a high end luxury fashion item. If the former is compelling enough, you won't be buying the latter, even if they're in different product categories.
I love my Omega and Rolex so I hope the iWatch is more like an accessory than actually a watch. Sorry Jony, but I don't see myself dropping my two Swiss favorites for a digital gadget no matter how cool it is.