An attempt to keep android ports off of future iPhones?
I guess Apples trying to drive the low power portable platform of the future and Intels not moving fast enough...
I certainly hope they don't target the Laptop / iMac market with this chip...
I agree with the hopes of not targetting laptop/Imac with these (unless the main CPU's are still intel). The move to Intel and being compatible with the rest of the world is what is driving sales right now, and why people are switching to Apple faster. With Intel, you get the best from Microsoft (little as it maybe, but MS still does have some nice apps), and the best from Apple and the Unix platform. If they could integrate the Intel and Semi chips, they may be able to lower the price of the mac line-ups, since they will own a good portion of the chip maker (which would really boost the market share for those who need something better than a mini but cannot afford the higher up models). Although with ownership comes overhead.
I seriously think this should and would be used in the portable hand-held/PDA market. Apple only has the iPhone, but many people still use Palm or some knock off to just do the basics (which is good enough for them and only runs $50 to $300 depending on what you buy and use it for).
Just think an affordable hand held that is Palm compatible, OSX, and MS compatible - now there is a market to tap into.
Plus, with Apple also venturing into other consumer electronics (TV, etc) - this maybe what these chips would be used for. Gives them more opportunities. Just don't mess with the Mac lineups - please Apple don't you finally got it 90% right and the world is loving you for it.