I read this somewhere
"Apple has posted their answer to the FCC; best info to date from Apple on the app store review process:
Apple Answers the FCC's Questions
From the release:
"There are more than 40 full-time trained reviewers, and at least two different reviewers study each application so that the review process is applied uniformly. Apple also established an App Store executive review board that determines procedures and sets policy for the review process, as well as reviews applications that are escalated to the board because they raise new or complex issues. The review board meets weekly and is comprised of senior management with responsibilities for the App Store. 95% of applications are approved within 14 days of being submitted.
We receive about 8,500 new applications and updates every week, and roughly 20% of them are not approved as originally submitted. In little more than a year, we have reviewed more than 200,000 applications and updates."
My calculations: 8,500 x2 (each app reviewed by two reviewers) = 17,000 apps / 40 reviewers = 425 / 40 hours = 10.6 app reviews per hour? = 5+ minutes each?
They're back to saying 95% approval in 14 days in the dev center news page, up from 88% for the last week or so. Maybe there was a wave of submissions?"
They will allow you one expedited review but you have to email them and tell why. Here is the email :
appreview@Apple.com
Keywords are also being rejected so you can't ride the coattails of popular games here is some reading:
http://www.pcworld.com/article/169274/apple_lets_iphone_developers_add_search_keywords.html
If it is rejected cause of that you will get a email like this.
Dear XXXXXXX,
Thank you for submitting XXXXXX to the App Store. We've reviewed XXXXXX and determined that we cannot post this version of your iPhone application to the App Store at this time because of inappropriate 'Keywords' used to identify your application. We cannot post applications that contain irrelevant keywords in their search criteria. Keywords must be applicable to the application content. It would be appropriate to remove XXXXXX from your 'Keywords'.
Please visit iTunes Connect, Manage Applications to remove the inappropriate 'Keywords', and resubmit your binary for review. <http://itunesconnect.apple.com/>
Note: Keyword terms must be related to your application content and cannot contain offensive terms. It is not appropriate to reference other applications. Keywords can be single words or phrases; keep in mind the text field is limited to 100 characters. All Keywords must be separated by commas otherwise the system will see it as one keyword.
Regards,
iPhone Developer Program
hope this all helps someone