Apple Surpasses Google to Reclaim Title of World's Most Valuable Brand

MacRumors · May 27, 2015

Apple was named the most valuable global brand in market research firm Millward Brown's tenth annual BrandZ brand value report [PDF], seeing a 67% rise in brand value to $246.9 billion. The Cupertino-based company surpassed Google, which ranked first in the 2014 report, to reclaim the top ranking in the study for the fourth time in the past five years. See BrandZ's annual reports in 2011, 2012 and 2013 for reference.

"With a 67 percent rise in Brand Value to $247 billion, Apple returned to number one in the BrandZ(TM) Top 100 Most Valuable Global Brands ranking. Success of the iPhone 6 and the related excitement surrounding the Apple brand drove the increase. Apple also led in the rate of brand value growth over 10 years - 1,446 percent."

The top ten most valuable global brands in the report is made up almost entirely of technology and telecom companies, with Microsoft, IBM, Visa, AT&T, Verizon, Coca-Cola, McDonald's and Marlboro rounding off the top ten after Apple and Google. Other notable technology companies on the list include Facebook (12th), Amazon (14th), HP (39th), Oracle (44th), Samsung (45th) and Twitter (92nd).

Millward Brown explains that its brand valuation methodology is based on three million consumers and more than 100,000 different brands in over 50 markets, with brand appeal measured against actual sales performance. The overall brand value of BrandZ's index saw a 14% year-over-year increase and 126% growth over the past decade.

Article Link: Apple Surpasses Google to Reclaim Title of World's Most Valuable Brand

ZacNicholson · May 27, 2015

sad that tobacco is still in the top 10

840quadra · May 27, 2015

I expect this continue to flip back and forth for a bit. Google has just announced and is working on some interesting projects, so I expect this to flip back and forth a few times.

Regardless, nice to see these companies with huge offerings surpass a company that essentially sells only sugar water.

macintologist · May 27, 2015

What exactly is the brand appeal of AT&T and Verizon?

Technarchy · May 27, 2015

Where is Xiaomi and Huawei? I keep hearing how it's the dawn of China and they are eating Apple's lunch.

keysofanxiety · May 27, 2015

ZacNicholson said:
sad that tobacco is still in the top 10

No sadder than crappy fatty foods and teeth-rotting drinks being in the top 10.

TC400 · May 27, 2015

Congrats to them!!!!! They work hard and they deserve it!

NoNothing · May 27, 2015

That is nothing new

840quadra said:
I expect this continue to flip back and forth for a bit. Google has just announced and is working on some interesting projects, so I expect this to flip back and forth a few times.

Regardless, nice to see these companies with huge offerings surpass a company that essentially sells only sugar water.

Google is always announcing "interesting" projects. Just none of them are worth much of late. Think back to Google Maps and Gmail for their last really interesting projects.

otozuz · May 27, 2015

ZacNicholson said:
sad that tobacco is still in the top 10

Yeah and McDonal's too.

mw360 · May 27, 2015

A 67% jump in one unremarkable year has me questioning the methodology of this.

I wonder if this chart more represents the clients this particular firm wants to court.

Smultie · May 27, 2015

mw360 said:
A 67% jump in one unremarkable year has me questioning the methodology of this.

That's exactly what I was wondering about...

DanielSw · May 27, 2015

macintologist said:
What exactly is the brand appeal of AT&T and Verizon?

"Never complain, never explain."

rdlink · May 27, 2015

ZacNicholson said:
sad that tobacco is still in the top 10

We live in a society that made Kim Kardashian and Honey Boo Boo celebrities, and buys Big Gulps. You're surprised?

vmistery · May 27, 2015

Considering I am barely aware of 3 of those brands not being American I find this difficult to take seriously. Sounds like more of a USA list

H2SO4 · May 27, 2015

keysofanxiety said:
No sadder than crappy fatty foods and teeth-rotting drinks being in the top 10.

and alcohol. It should be banned immediately and made highly illegal.

Jsameds · May 27, 2015

H2SO4 said:
and alcohol. It should be banned immediately and made highly illegal.

Errrrrr....

No.

kmj2318 · May 27, 2015

I'm surprised that IBM is so high, and that McDonald's is lower than some of the others.

drewyboy · May 27, 2015

mw360 said:
A 67% jump in one unremarkable year has me questioning the methodology of this.

I wonder if this chart more represents the clients this particular firm wants to court.

Yeah, it's kind of sad that most people don't realize what these firms do. Same with all types of market share reports.

For those of you who don't know, they're basically made up. They aren't really market share reports but rather are mind share propaganda.

keysofanxiety · May 27, 2015

H2SO4 said:
and alcohol. It should be banned immediately and made highly illegal.

I trust you're being sarcastic. So just to clarify my earlier point:

Personally I've got nothing against smokers, as long as they're not blowing it in my face. Who am I to tell people how they can or can't relax. Same with fatty foods. Or sugary drinks.

The OP's insinuation that cigarettes are terrible without mentioning equally unhealthy things (fatty foods, sugary drinks) seemed a trace ironic.

syndalis · May 27, 2015

vmistery said:
Considering I am barely aware of 3 of those brands not being American I find this difficult to take seriously. Sounds like more of a USA list

AT&T and Verizon I get because they are US telecom providers, but I am surprised there is another one. The rest of those brands are major international powerhouses.

H2SO4 · May 27, 2015

Jsameds said:
Errrrrr....

No.

I was actually being facetious just like the poster that mentioned smoking.
That said, and a little off topic but alcohol does have as many dangers as smoking.
The health effects of second hand smoke are well known.
The health effects of second hand alcohol can be unprovoked immediate beatings on a saturday night in a club, DUI, violence toward a spouse at home etc etc.

I do wonder why there are no car brands up there.

----------

keysofanxiety said:
I trust you're being sarcastic. So just to clarify my earlier point:

Personally I've got nothing against smokers, as long as they're not blowing it in my face. Who am I to tell people how they can or can't relax. Same with fatty foods. Or sugary drinks.

The OP's insinuation that cigarettes are terrible without mentioning equally unhealthy things (fatty foods, sugary drinks) seemed a trace ironic.

Mine was replying to you but pointed at the OP. But, see post 21. I get more annoyed at *******s stepping on my nice shoes and falling all over me and making me repeat myself ad nauseum than a breath of stale tobacco.

Even you light drinkers - often a PITA to someone who doesn’t drink. Most people think they are perfectly and 100% coherent after a few drinks, they are not.

69Mustang · May 27, 2015

H2SO4 said:
…and alcohol. It should be banned immediately and made highly illegal.

"We were stupid enough to try that once before. It didn't work out for us."
-US Govt.

"We think that's a great idea"
-Organized Crime

You were kidding right?
______________________________________________________

Unrelated: I know one brand that won't be showing up anytime soon. FIFA. Sepp Blatter's reign of corruption will soon be over. Apologies for thread jacking.

numlock · May 27, 2015

not sure if appeal is the right word to use but since it says "most valuable global brand" what is the appeal of at&t and verizon to the majority of the world?

they are right in between visa and coke which are available in most countries.

ditzy · May 27, 2015

This list obviously has an American bias, I don't say that because of Apple and Google and the like. It's AT&T and Verizon which have me scratching my head. They don't exist outside the United States. Being in the top ten of a world's most valuable brand list makes no sense, and makes it hard to take seriously at all.

iTom17 · May 27, 2015

840quadra said:
I expect this continue to flip back and forth for a bit. Google has just announced and is working on some interesting projects, so I expect this to flip back and forth a few times.

Regardless, nice to see these companies with huge offerings surpass a company that essentially sells only sugar water.

Actually, Apple also has some pretty interesting things coming up throughout the rest of this year. Here's a list of a few things I can think of:

iOS 9: Might not be a huge update compared to iOS 8, but if rumors about 'split screen multitasking' are correct, Apple will sell more iPads.
OS X 10.11
HomeKit getting launched in June
Apple Music streaming service
Apple TV streaming service
New Apple TV settopbox
Next version of Watch OS, which might convince people who haven't bought an Apple Watch yet, to get one now.
iPhone 6s launch in September
Apple Pay roll-out in additional countries
New iPads in October/November

All these things added up... Well, I think it's obvious to see that Apple is not standing still either.

Apple Surpasses Google to Reclaim Title of World's Most Valuable Brand

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