Apple Donates $2.5 Million to American Red Cross for Hurricane Sandy Relief

MacRumors · Nov 9, 2012, 08:06 AM

9to5Mac shares an email sent to Apple employees by CEO Tim Cook announcing that the company has donated $2.5 million to the American Red Cross in support of Hurricane Sandy relief efforts.

Quote:

Team:

For the past week, our thoughts have been with those affected by Hurricane Sandy and its aftermath. And Apple employees and customers the world over have raised millions of dollars toward the relief effort so far. But we can always do more.

That's why, on behalf of all our employees, Apple is making a donation of $2.5 million to the American Red Cross to benefit Hurricane Sandy relief. We hope this contribution will help families, businesses, and communities recover and rebuild.

Tim Cook
November 8, 2012

Apple's own donation comes in addition to its program facilitating donations from iTunes Store users. Under that program, users can donate by simply clicking a button in the iTunes Store, with the amount of the donation being charged to the credit card on file for their account. Apple is not taking a cut of those donations, passing 100% of the amount along to the American Red Cross.

Article Link: Apple Donates $2.5 Million to American Red Cross for Hurricane Sandy Relief

tann · Nov 9, 2012, 08:08 AM

Nice to hear.

jessica. · Nov 9, 2012, 08:08 AM

Good for Apple.
Hopefully this money helps the victims quickly.

arctic · Nov 9, 2012, 08:09 AM

I salute you, Tim. Nice to hear someone with a heart is in the driver's seat.

Sensation · Nov 9, 2012, 08:11 AM

Shame the money didnt go to a much more deserving causes.

jasonxneo · Nov 9, 2012, 08:13 AM

Quote:

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

What's more deserving than hurricane relief?

iapplelove · Nov 9, 2012, 08:26 AM

Quote:

Originally Posted by jasonxneo

What's more deserving than hurricane relief?

clearly the hurricane did not effect him.

bazinga!! · Nov 9, 2012, 12:12 PM

Quote:

Originally Posted by jasonxneo

What's more deserving than hurricane relief?

I don't know, maybe THOUSANDS of children dying in Africa each day because of malnutrition, no medical care, ... But our thoughts go to people who don't have electricity and gas.

jessica. · Nov 9, 2012, 08:13 AM

Quote:

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

Such as? Not to say there isn't but you have people displaced now because of a natural disaster; how is it not money well spent?

Quote:

Originally Posted by nwcs

I'm curious what all those people who eviscerated Apple in the thread about the iTunes donations will have to say now? So quick to blame without facts...

Apple did the iTunes donate thing for Katrina I think. Who cares what people say but it is not "quick to blame" when the donation system was opened well before this donation came to be.

SandboxGeneral · Nov 9, 2012, 08:14 AM

Very nice to see the company donate like that.

nwcs · Nov 9, 2012, 08:16 AM

Quote:

Originally Posted by jessica.

Apple did the iTunes donate thing for Katrina I think. Who cares what people say but it is not "quick to blame" when the donation system was opened well before this donation came to be.

They did it for Katrina and they did it for Sandy. And people were quick to say Apple wasn't doing anything special in both cases. And they were wrong.

nwcs · Nov 9, 2012, 08:14 AM

Quote:

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

Shame that you are the sole decider of what constitutes a worthy cause... Oh wait, you aren't!

SatManager · Nov 9, 2012, 08:14 AM

Quote:

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

I knew someone would have to complain about it. What cause could be more important than helping your fellow citizen in time of great need?

samcraig · Nov 9, 2012, 08:16 AM

Quote:

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

What a disgusting comment to make. What's a "shame" is your inhumanity.

jessica. · 08:25 AM

Quote:

Originally Posted by SatManager

I knew someone would have to complain about it. What cause could be more important than helping your fellow citizen in time of great need?

Exactly. I'd rather give money to someone displaced like this.

pedromartins · Nov 9, 2012, 08:19 AM

Quote:

Originally Posted by SatManager

I knew someone would have to complain about it. What cause could be more important than helping your fellow citizen in time of great need?

Something to prevent times of great need.

dethmaShine · Nov 9, 2012, 08:19 AM

Quote:

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

And you know this how? You work at Apple?

Daws001 · Nov 9, 2012, 08:21 AM

Would have been hilarious if they donated $2.5 million in iTunes giftcards.

shawnth · Nov 9, 2012, 08:22 AM

Too little too late. For a company with this market cap apple still pales to others.

andalusia · Nov 9, 2012, 08:21 AM

Quote:

Originally Posted by Sensation

Shame the money didnt go to a much more deserving causes.

I was fully expecting to come into this thread and see a comment like this. *shakes head*

frayne182 · Nov 9, 2012, 08:22 AM

oh who cares if a post like that is in this thread. Its the internet its a given.

Samsung to donate 3 million just to top that 2.5

rwilliams · Nov 9, 2012, 08:24 AM

That's Tim's lunch money.

I kid, I kid.

StarPower · 09:18 AM

Waiting for the people and manipulative corrupt media to spin yet another great Apple story as something negative. How about "They should have gave more". Yes, everybody loves to have their hands in others' pockets.

Thank you, Apple.

Sick is this jealous, teardown herd-mentality where frantic emotionalists who just want to hate something great, focus so much of their negative energy on Apple.

//Rant.

nutjob · Nov 9, 2012, 09:11 AM

2.5 billion might have been a nice gesture.

whitesand · Nov 9, 2012, 09:19 AM

I wonder how much money the red cross rakes in actually goes to the people that need it that they feature in their commercials....

I wouldn't doubt if more than 50% of donated money goes to shore up their books and to pay the "CEO" her massive salary...

Nov 9, 2012, 08:08 AM	#2
tann macrumors 65816 Join Date: Apr 2010 Location: Oxford, England	Nice to hear. __________________ 2010 15" MBP i7, 8GB RAM, 256GB SSD \|\| Unlocked White 64GB iPhone 5 \|\| 64GB Black iPad 3 Follow me on Twitter!
	8

Nov 9, 2012, 08:08 AM	#3
jessica. macrumors Nehalem Join Date: Feb 2005 Location: Wrong girl from the right side of the tracks	Good for Apple. Hopefully this money helps the victims quickly. __________________ Because I'm an ahole.
	5

Nov 9, 2012, 08:11 AM	#5
Sensation Banned Join Date: Apr 2012	Shame the money didnt go to a much more deserving causes.
	39

Nov 9, 2012, 08:14 AM	#10
SandboxGeneral Demi-God (Moderator) Join Date: Sep 2010 Location: The New World	Very nice to see the company donate like that. __________________ Twitter \| Website \| ♫ Free iTunes Music ♫ *Random Access Memories* ~ daft punk
	9

Nov 9, 2012, 08:21 AM	#18
Daws001 macrumors regular Join Date: Jul 2011	Would have been hilarious if they donated $2.5 million in iTunes giftcards.
	15

Nov 9, 2012, 08:09 AM	#4
arctic macrumors 6502a Join Date: Jun 2008	I salute you, Tim. Nice to hear someone with a heart is in the driver's seat.
	13

Nov 9, 2012, 08:22 AM	#19
shawnth macrumors newbie Join Date: Jun 2010	Too little too late. For a company with this market cap apple still pales to others.
	9

Nov 9, 2012, 08:22 AM	#21
frayne182 macrumors 6502 Join Date: Oct 2012 Location: Canada	oh who cares if a post like that is in this thread. Its the internet its a given. Samsung to donate 3 million just to top that 2.5 __________________ Custom Gaming PC ; Google Nexus 7 ; iPhone4 ; iPhone5
	2

Nov 9, 2012, 08:24 AM	#22
rwilliams macrumors 68020 Join Date: Apr 2009	That's Tim's lunch money. I kid, I kid.
	4

Nov 9, 2012, 08:50 AM	#23
StarPower macrumors member Join Date: Jul 2012	Waiting for the people and manipulative corrupt media to spin yet another great Apple story as something negative. How about "They should have gave more". Yes, everybody loves to have their hands in others' pockets. Thank you, Apple. Sick is this jealous, teardown herd-mentality where frantic emotionalists who just want to hate something great, focus so much of their negative energy on Apple. //Rant. Last edited by maflynn; Nov 9, 2012 at 09:18 AM. Reason: removed profanity
	4

Nov 9, 2012, 09:11 AM	#24
nutjob macrumors 6502 Join Date: Feb 2010	2.5 billion might have been a nice gesture.
	0

Nov 9, 2012, 09:19 AM	#25
whitesand macrumors regular Join Date: Oct 2011	I wonder how much money the red cross rakes in actually goes to the people that need it that they feature in their commercials.... I wouldn't doubt if more than 50% of donated money goes to shore up their books and to pay the "CEO" her massive salary...
	2

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