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Old Feb 24, 2013, 08:29 PM   #1
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Apple Runs New 'Hollywood' iPad Spot During the Oscars




Apple ran a new iPad television advertisement tonight during the Academy Awards telecast. The spot follows the same theme as Apple's two prior ads, 'Alive' and 'Together'.

They highlight some of the 300,000 apps made specifically for the iPad, using a variety of words to describe them. The 'Hollywood' ad for tonight uses 'Lights', 'Camera', and 'Action'.

Apps featured in the new ad include iMovie, the iTunes Store, Polaroid, Apple Maps, Action Movie FX, and more, as well as clips from Back to the Future, Apollo 13, and Indiana Jones and the Temple of Doom.

Article Link: Apple Runs New 'Hollywood' iPad Spot During the Oscars
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Old Feb 24, 2013, 08:30 PM   #2
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bbubububububububububububububum

-What!

bbubububububububububububububum

-The!

bbubububububububububububububum

-Hell?!
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Old Feb 24, 2013, 08:31 PM   #3
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I've grown to hate these after the previous two. Now this one?!
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Old Feb 24, 2013, 08:33 PM   #4
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Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
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Old Feb 24, 2013, 08:41 PM   #5
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Quote:
Originally Posted by Starship77 View Post
Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
Agree. That's the part that bugs me about them.
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Old Feb 24, 2013, 08:45 PM   #6
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And the Polaroid Instant app

https://itunes.apple.com/us/app/inst...543531494?mt=8
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Old Feb 24, 2013, 08:47 PM   #7
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Quote:
Originally Posted by HiRez View Post
Agree. That's the part that bugs me about them.
Light! Camera! and Action!

are words traditionally called out loudly by the director in a film production. It doesn't have the same impact if he whispers it.
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Old Feb 24, 2013, 09:01 PM   #8
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Quote:
Originally Posted by Starship77 View Post
Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
I agree, thought the same thing when I saw the first two.
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Old Feb 24, 2013, 09:07 PM   #9
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its like a commercial for children program. no like.
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Old Feb 24, 2013, 10:12 PM   #10
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Quote:
Originally Posted by Starship77 View Post
Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
I agree, but I think these are OK. I think it would also be better if they showed more of the useful and/or popular apps and functions. At least they showed a few movies; the iPad is surprisingly excellent for watching movies. A little display of AirPlay showing the movie on a big screen would be cool because that's one of my favorite functions.

----------

Quote:
Originally Posted by tech4all View Post
Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work.

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people. Maybe some are on their computers too much and the slightest noise hurts their ear drums. Hope none you live the big city, you might hear a car honk or someone sneeze in your home.

It's the shouting combined with the music. I think it's more cheesy than annoyingly loud. The iPad is supposed to be a chill machine. You sit on the couch with it or do work on it at a desk. Remember that word Steve always used: "zen". I don't think Jobs would have approved of this ad's music and shouting, and I don't either.

Also, imagine watching the academy awards with the flowing Jurassic Park music then seeing this. It's annoying.
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Old Feb 24, 2013, 11:50 PM   #11
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Quote:
Originally Posted by Starship77 View Post

Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
It's 3 spoken words spread out over 30 seconds...

What's the problem?
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Old Feb 24, 2013, 11:57 PM   #12
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I don't think people will get what the iPad can do with these ads. I think the main thing you would take away if you were paying attention is that you can watch movies, but even that's not really clear. Maybe the idea is that it can do everything. I'm not an ad exec, but I don't think a 30 second commercial should have more than one really simple idea.

Even lights, camera, action is not simple because those are "clever" words, not things people do. If you had instead: take a movie, edit a movie, watch a movie, that would be easier to follow. As it was, the three categories didn't make sense to me, and I watched the ad several times looking for the logic in it.

Even Apple's ads for the iPhone where they talk about something as boring as having a second microphone for better sound quality leaves a lasting idea with the customer, such as: Oh, I hear the iPhone has good sound quality.
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Old Feb 25, 2013, 09:55 AM   #13
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Quote:
Originally Posted by Starship77 View Post
Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
Because folks tend to get up during commercials to grab a beer etc and the 'annoying' words might get them to look

----------

Quote:
Originally Posted by dweezle3 View Post
Maybe so, but for a company that has one of the best advertising teams in the world, Apple shouldn't be airing any ads that are even remotely annoying. And these are certainly more than just remotely...
Based on your opinion of what is annoying of course. And they must consult you about everything they design to make sure it is how you would do it.
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Old Feb 25, 2013, 12:31 PM   #14
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Originally Posted by Starship77 View Post
Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
I'm very surprised people don't like these ads. I think they are well done and a fresh approach. The crowd-yelling effect communicates that using iOS devices is a collaborative, interactive, sharing experience.

And they get your attention, don't they? Mind you, I've only watched them on-demand on a computer, not as part of a series of TV commercials (I don't watch regular TV), so maybe that's the difference.
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Old Feb 25, 2013, 02:00 PM   #15
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Yeah

Yeah this Ads have stunk! Hate everything about them. May as well watch a Surface ad.
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Old Feb 25, 2013, 04:37 PM   #16
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Quote:
Originally Posted by Starship77 View Post
Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
Probably has something to do with getting your attention. Your more than likely sitting in front of the set focused on the iPad you already own.
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Old Feb 24, 2013, 08:33 PM   #17
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I love it. These commercials are so tastefully done you could use them to advertise Bentleys.
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Old Feb 24, 2013, 08:34 PM   #18
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Ugh...

These ads are somewhat...meh
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Old Feb 24, 2013, 08:36 PM   #19
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Why is no one mentioning Steve's birthday today?
I'm surprised...

I kind of wish the one's who one an Oscar for Brave would have mentioned him or something.
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Old Feb 24, 2013, 08:38 PM   #20
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Still can't decide if this ad campaign is working or not - see one of the ads on TV and I kinda shake my head, then during the next ad break another one is shown and it kinda seems to work. Sitting on the fence with a drink or 2 over Apple's new ad campaign. Could be worse...?! Or it could be better...
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Old Feb 24, 2013, 09:10 PM   #21
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Quote:
Originally Posted by komodrone View Post
bbubububububububububububububum

-What!

bbubububububububububububububum

-The!

bbubububububububububububububum

-Hell?!
Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work.

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people. Maybe some are on their computers too much and the slightest noise hurts their ear drums. Hope none you live the big city, you might hear a car honk or someone sneeze in your home.

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Old Feb 24, 2013, 09:16 PM   #22
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Quote:
Originally Posted by tech4all View Post
Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work.

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people. Maybe some are on their computers too much and the slightest noise hurts their ear drums. Hope none you live the big city, you might hear a car honk or someone sneeze in your home.

Would the noise not be you guys shooting each other
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Old Feb 24, 2013, 10:41 PM   #23
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Would the noise not be you guys shooting each other
that's what she said...
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Old Feb 24, 2013, 09:19 PM   #24
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Quote:
Originally Posted by tech4all View Post
Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work.

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people. Maybe some are on their computers too much and the slightest noise hurts their ear drums. Hope none you live the big city, you might hear a car honk or someone sneeze in your home.

Huh? Nobody here is complaining that the noise is unbearable or has devastated them in any way; they're simply expressing their dislike for the ad's format. Believe it or not, when Apple commissioned this ad, they weren't hoping people would see it and say "They're that bad". The idea behind any ad is that it's supposed to be endearing enough to make you want to buy stuff. This ad seems to have failed, not the commenter parodying it.
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Old Feb 24, 2013, 09:31 PM   #25
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Quote:
Originally Posted by tech4all View Post
Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work.

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people.
Maybe so, but for a company that has one of the best advertising teams in the world, Apple shouldn't be airing any ads that are even remotely annoying. And these are certainly more than just remotely...
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