Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > Mac Blog Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Jun 2, 2011, 11:44 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple Retail 10th Anniversary Poster: "We've learned a lot."







Click for larger.
The most public celebration of Apple Retail's tenth anniversary was the rollout of iPad interactive shopping guides, something Apple calls the "Smart Sign". But behind the scenes, in the retail back-of-house area, Apple posted a very moving poster celebrating all the company has learned over the past 10 years, embedded above. The poster begins:
Quote:
In the last 10 years, we've learned a lot. We've learned to treat every day with the same enthusiasm we had on the first day. We've learned the importance of giving our customers just as much attention as they give us. And we've learned the art of hiring the right people for the right positions. We've learned it's better to adapt to the neighborhood rather than expecting the neighborhood to adapt to us. Which is why we spend so much time and energy building stores the way we do.
Throughout it's full of interesting tidbits of knowledge:
Quote:
• Our first store, in Tysons Corner, taught us our first lesson within the first 30 minutes. We had just opened the doors when we noticed the steel already needed polishing. With a special polishing solution. And a special polishing tool. That's when we learned that blasting steel with virgin sand makes it less prone to scuff marks.

• We even built a full-scale facade of the Regent Street store in a Cupertino parking lot to be sure the design was right. Which taught us the value of seeing things full size.

• Speaking of T-shirts, we've learned more than you can imagine about our own. We've found that when we wear black T-shirts, we blend in. And when we wear too many colors it's confusing. But blue shirts are just right. We've also learned that it takes precisely 4,253 stitches to embroider the Apple logo on those blue shirts. And we even figured out which direction the stitches should go in.
The full text of the poster is transcribed in the comment thread.

Article Link: Apple Retail 10th Anniversary Poster: "We've learned a lot."
MacRumors is offline   1 Reply With Quote
Old Jun 2, 2011, 11:45 PM   #2
arn
macrumors god
 
arn's Avatar
 
Join Date: Apr 2001
Send a message via AIM to arn
Full text...


In the last 10 years, we've learned a lot. We've learned to treat every day with the same enthusiasm we had on the first day. We've learned the importance of giving our customers just as much attention as they give us. And we've learned the art of hiring the right people for the right positions. We've learned it's better to adapt to the neighborhood rather than expecting the neighborhood to adapt to us. Which is why we spend so much time and energy building stores the way we do. Our first store, in Tysons Corner, taught us our first lesson within the first 30 minutes. We had just opened the doors when we noticed the steel already needed polishing. With a special polishing solution. And a special polishing tool. That's when we learned that blasting steel with virgin sand makes it less prone to scuff marks. We've also learned that glass can be much more than glass. We've learned that a 32'6" transparent glass box can stand tall even among the giants of the Manhattan skyline. That when glass becomes as iconic as the Fifth Avenue Cube, it can also become the fifth most photographed landmark in New York City. And we've learned that if you have to, you can close an entire street in Sydney to bring in three-story panes of glass. And when you create three-story glass, you also have to create a rig that can install three-story glass. We've even figured out how to make the world's largest pieces of curved glass for one of our stores in Shanghai. We've also learned more than a few things about stone. Like how to reveal granite's true color with a blowtorch. And that sometimes granite has veins of color that have to be matched. We've also learned that getting these details perfect can feel like trying to move a mountain. Sometimes two. But in the end, the effort is worth it. Because steel, glass, and stone can combine to create truly unique and inspiring spaces. We also understand that finding the right design for our stores is critical. We even built a full-scale facade of the Regent Street store in a Cupertino parking lot to be sure the design was right. Which taught us the value of seeing things full size. We once had a notion that ministores would offer the ultimate in convenience. Then we built one. Which showed us that bigger can actually be better. And we've learned that even when our stores are big, no detail is too small. This is something we learned all over again when we restored the Paris Opera store down to the last of its more than 500,000 tiles. We've also learned that our customers like open spaces, glass staircases, and handcrafted oak tables. And that those spaces don't need to smell like pine trees or tomatoes to make them inviting. We're constantly working to make our stores more artful, more iconic, and more innovative. And we're awfully proud of every single one. We're proud of our stores not just because they're successful, but because of everything they've taught us. All the ways Apple Stores have made Apple stronger as a company. Over the past 10 years, we've learned that our stores are the embodiment of the Apple brand for our customers. Now, our customers just happen to be the entire reason we're here, so let's dedicate a few words to them. Around the time we opened the store in Tysons Corner, in 2001, everyone else was trying to talk to their customers less. Which made us think that maybe we should talk to them more. Face-to-face if possible. So we've found ways to strike up a conversation at every possible opportunity. We talk while they play with the products on the tables. And when they join us for a workshop. These conversations have taught us that customers love our products, but what they really want is to make a scrapbook out of family photos. They want to make a movie about their kid. Or a website about traveling across the country. Which has taught us that Apple Stores can and should be centers for creativity. And we've figured out through programs like Apple Camp and Youth Workshops that creativity doesn't care about age. The movies and slideshows we've seen kids make are proof that all you need are the right tools and an idea. And we must be doing something right, because the kids' smiles are just as big as ours. We've also learned that musicians can record an album in our stores that goes to the top of the charts. And that award-winning film directors are interested no just in our computers but in our workshops. We've learned a lot about having fun. And we've learned our customers like to use our products for business too. Experience has taught us that having one Pro Day per week dedicated to business customers isn't enough. That we need to be open for business very day. And have space devoted to business training sessions, workshops, and events. We've learned that every staff member should be just as fluent in the needs of a business customer as the needs of any other customer. Our millions of conversations with customers of every stripe have taught us it's not about making people feel like a computer or phone loves them. That's impossible. Instead, it's about giving people the tools to do what they love. And we've learned how to create amazing programs like One to One and Personal Setup to give people those tools. We created programs like these to replace fear with confidence. Because our customers have shown us that the ownership experience is even more important than the sale. We learned all this by asking questions. And genuinely listening to the answers. And to be sure we're hearing everything, we've learned to converse in 36 languages, and a few of the local dialects as well. We've even learned a few cultural things. The proper use of the word <em>y'all</em>, for example. And our Japanese customers one taught us that their superheroes don't wear capes. Which also taught us to see feedback as a gift. We've learned that a visit to the Genius Bar can fix more than just computers. It can also restore a customer's relationship with Apple. And that we don't need a minifridge stocked with free water to get people to talk to a Genius. Knowing they can get exactly the right answer when something isn't working is enough. We even figured out how to shorten the time an in-store repair takes from seven days to one day. Our customers hold us to exceptionally high standards. So we've learned how to raise ours even higher. 325 store openings have taught us that a grand opening creates blocks and blocks of excitement. That people will stand in line for hours, even days, just to be among the first to walk through the front door. And to get a free T-shirt. Speaking of T-shirts, we've learned more than you can imagine about our own. We've found that when we wear black T-shirts, we blend in. And when we wear too many colors it's confusing. But blue shirts are just right. We've also learned that it takes precisely 4,253 stitches to embroider the Apple logo on those blue shirts. And we even figured out which direction the stitches should go in. When it comes to product launches, we've learned we have to work hard to ensure supply meets demand. If not on the first day, then soon thereafter. And we've learned how to put our own products to use in innovative ways in our stores. We've created entirely new systems like EasyPay to help our customers as efficiently as possible. We've replaced the red phone behind the Genius Bar with more expertise right in our stores. All of these experiences have made us smarter. And at the very center of all we've accomplished, all we've learned over the past 10 years, are our people. People who understand how important art is to technology. People who match, and often exceed, the excitement of our customers on days we release new products. The more than 30,000 smart, dedicated employees who work so hard to create lasting relationships with the millions who walk through our doors. Whether the task at hand is fixing computers, teaching workshops, organizing inventory, designing iconic structures, inventing proprietary technology, negotiating deals, sweating the details of signage, or doing countless other things, we've learned to hire the best in every discipline. We now see that it's our job to train our people and then learn from them. And we recruit employees with such different backgrounds--teachers, musicians, artists, engineers--that there's a lot they can teach us. We've learned how to value a magnetic personality just as much as proficiency. How to look for intelligence but give just as much weight to kindness. How to find people who want a career, not a job. And we've found that when we hire the right people, we can lead rather than manage. We can give each person their own piece of the garden to transform. We've learned our best people often provide the best training for the next generation. And that it's important for every member of our staff to not only feel a connection to their store, but to the teams in Cupertino and to the stores around the world. Because the best ways of doing things usually translate, regardless of language or country. We've also learned that due tot he exceptional quality of our applicants, it can be harder to be hired at the Apple Store than in Cupertino. It can sometimes take two to three years to bring someone in. Not because they aren't right for Apple. But because we want to be sure the opportunity we have to offer is right for them. Why have we learned to be so selective? So careful? Because our people are the soul of the Apple Stores. And together, our team is the strongest ever seen in retail. As beautiful and iconic as our stores may be, the people who create and staff those stores are what matters most. So on this 3,652nd day, we say thank you to every single one of you. We say thank you to those who were there on the first day, and to those whose first day is today. The past 10 years of the Apple Store have changed Apple as a company. Our experiences, our successes, even our occasional missteps, have made us better. They've made Apple better. And it's because of those experiences, and the ways they've changed us, that we can't wait to see what we'll learn next. It's been 10 years. What an amazing first step.
arn is offline   15 Reply With Quote
Old Jun 3, 2011, 12:04 AM   #3
Lotso
macrumors 6502
 
Join Date: Jul 2010
Location: OC, California
Wow, now why are those signs not up front?
__________________
iPhone 5S 64GB
"We've both said a lot of things you are going to regret. But I think we can put our differences behind us. For science. You monster."-GLaDOS
Lotso is offline   1 Reply With Quote
Old Jun 3, 2011, 12:06 AM   #4
jrlcopy
macrumors 6502
 
Join Date: Jun 2007
What a great poster.
__________________
15" Macbook Pro i7 / 8gb ram / Lion / Windows 8
Avid Symphony 6.5
jrlcopy is offline   3 Reply With Quote
Old Jun 3, 2011, 12:08 AM   #5
Eddyisgreat
macrumors 601
 
Eddyisgreat's Avatar
 
Join Date: Oct 2007
Location: Seattle, Wa
Where can I get one?
__________________
iCloud Logo Courtesy of : JiP
Eddyisgreat is offline   4 Reply With Quote
Old Jun 3, 2011, 12:43 AM   #6
WissMAN
macrumors regular
 
Join Date: Jun 2009
A nice read. It makes me stop and think a little.
__________________
I own stuff but don't list it here.
WissMAN is offline   1 Reply With Quote
Old Jun 3, 2011, 12:53 AM   #7
sammich
macrumors 601
 
sammich's Avatar
 
Join Date: Sep 2006
Location: Sarcasmville.
tl;dr.

But seriously. Good read. And Sydney got a mention...whoo!
__________________
Official MR IRC
Look at me, I'm own a bunch of things and everyone must know about every single one.
sammich is online now   2 Reply With Quote
Old Jun 3, 2011, 01:00 AM   #8
thelonelylimo
macrumors 6502
 
Join Date: Oct 2010
Location: Athens, OH
I want one.
__________________
27" iMac | 17" MacBook Pro | iPhone ⁵ˢ | iPad Air | iPad mini ᴿᴱᵀᴵᴺᴬ | Time Capsule 3ᵀᴮ | AirPort Extreme | AirPort Express | Apple TV
thelonelylimo is offline   4 Reply With Quote
Old Jun 3, 2011, 01:26 AM   #9
MacFly123
macrumors 68020
 
Join Date: Dec 2006
This is one of the many examples of why Apple stands out in the world!
__________________
- Steve Jobs' best friend!
MacFly123 is offline   1 Reply With Quote
Old Jun 3, 2011, 03:14 AM   #10
Skika
macrumors 68020
 
Join Date: Mar 2009
In the last 10 years, we've learned a lot
__________________
MacBook Pro, iPad, iPhone
Skika is offline   3 Reply With Quote
Old Jun 3, 2011, 04:16 AM   #11
markieg
macrumors member
 
Join Date: Jun 2010
they havent learnt to write in paragraphs
markieg is offline   7 Reply With Quote
Old Jun 3, 2011, 04:35 AM   #12
FoxMcCloud
macrumors 6502
 
Join Date: Dec 2009
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

Paragraphs would be nice Apple. And don't start sentences with "And".

Besides that, nice plaque.

I can't read it though as it hurts my brain. Could someone redact the interesting parts?
__________________
21.5" iMac 2009, 3.06 Ghz Core2Duo, 12GB RAM.
Mac Mini 2009, 2.0 Ghz Core2Duo, 4GB RAM.
iPhone 4, iPad 3, AppleTV 2 x2, Airport Express x2, TimeCapsule 2TB 2011.

Last edited by FoxMcCloud; Jun 3, 2011 at 04:37 AM.
FoxMcCloud is offline   -4 Reply With Quote
Old Jun 3, 2011, 05:32 AM   #13
Baumi
macrumors member
 
Join Date: Mar 2005
Actually not that impressed...

I don't like this style of writing.

You can present the world a humble face, or you can boast about your achievements. Both options are fine and understandable choices.

But using carefully-worded humble phrases to list all the "bests" and "biggests" you have done, always comes across as manipulative and dishonest to me. If you want to brag, have at least the courage to do it properly.
Baumi is offline   -2 Reply With Quote
Old Jun 3, 2011, 05:44 AM   #14
flottenheimer
macrumors 6502a
 
flottenheimer's Avatar
 
Join Date: Jan 2008
Location: Up north
Super. Nice. Supernice.
A great read.
__________________
A computer is like a bicycle for the mind.
Steve Jobs
flottenheimer is offline   1 Reply With Quote
Old Jun 3, 2011, 05:45 AM   #15
Smatts123
macrumors member
 
Join Date: Jan 2009
For those who want a copy see attached. I know it isnt exactly identical

Enjoy
Attached Files
File Type: pdf Apple 10th.pdf (53.0 KB, 911 views)
__________________
24" iMac, 2.4GHz, 500GB - 13" MacBook Pro 2.66GHz 500GB - iPhone 3G S - iPad 2 32GB
Smatts123 is offline   7 Reply With Quote
Old Jun 3, 2011, 07:33 AM   #16
applefan289
macrumors 68000
 
Join Date: Aug 2010
Location: USA
I read the whole thing.

It's kind of corny, but I appreciate their amazing emphasis on marketing.

Apple is about as close to the Japanese work ethic as you can get in America.

Last edited by applefan289; Jun 3, 2011 at 07:43 AM.
applefan289 is offline   1 Reply With Quote
Old Jun 3, 2011, 08:21 AM   #17
JonHimself
macrumors 68000
 
JonHimself's Avatar
 
Join Date: Nov 2004
Location: Toronto, Ontario
Does anyone know what the line about "we don't need a fridge full of free water to get people to talk to a Genius" is about? Is that a shot at other computer stores? Did Apple used to give out free water?
__________________
shambo, Changing the definition of "future proof" since April 2009.
JonHimself is offline   1 Reply With Quote
Old Jun 3, 2011, 08:32 AM   #18
cluetrain
macrumors newbie
 
Join Date: Feb 2011
Formatted

In the last 10 years, we've learned a lot.

We've learned to treat every day with the same enthusiasm we had on the first day. We've learned the importance of giving our customers just as much attention as they give us. And we've learned the art of hiring the right people for the right positions. We've learned it's better to adapt to the neighborhood rather than expecting the neighborhood to adapt to us. Which is why we spend so much time and energy building stores the way we do.

Our first store, in Tysons Corner, taught us our first lesson within the first 30 minutes. We had just opened the doors when we noticed the steel already needed polishing. With a special polishing solution. And a special polishing tool. That's when we learned that blasting steel with virgin sand makes it less prone to scuff marks.

We've also learned that glass can be much more than glass. We've learned that a 32'6" transparent glass box can stand tall even among the giants of the Manhattan skyline. That when glass becomes as iconic as the Fifth Avenue Cube, it can also become the fifth most photographed landmark in New York City. And we've learned that if you have to, you can close an entire street in Sydney to bring in three-story panes of glass. And when you create three-story glass, you also have to create a rig that can install three-story glass. We've even figured out how to make the world's largest pieces of curved glass for one of our stores in Shanghai.

We've also learned more than a few things about stone. Like how to reveal granite's true color with a blowtorch. And that sometimes granite has veins of color that have to be matched.

We've also learned that getting these details perfect can feel like trying to move a mountain. Sometimes two. But in the end, the effort is worth it. Because steel, glass, and stone can combine to create truly unique and inspiring spaces.

We also understand that finding the right design for our stores is critical. We even built a full-scale facade of the Regent Street store in a Cupertino parking lot to be sure the design was right. Which taught us the value of seeing things full size. We once had a notion that ministores would offer the ultimate in convenience. Then we built one. Which showed us that bigger can actually be better. And we've learned that even when our stores are big, no detail is too small. This is something we learned all over again when we restored the Paris Opera store down to the last of its more than 500,000 tiles.

We've also learned that our customers like open spaces, glass staircases, and handcrafted oak tables. And that those spaces don't need to smell like pine trees or tomatoes to make them inviting. We're constantly working to make our stores more artful, more iconic, and more innovative. And we're awfully proud of every single one. We're proud of our stores not just because they're successful, but because of everything they've taught us. All the ways Apple Stores have made Apple stronger as a company.

Over the past 10 years, we've learned that our stores are the embodiment of the Apple brand for our customers. Now, our customers just happen to be the entire reason we're here, so let's dedicate a few words to them. Around the time we opened the store in Tysons Corner, in 2001, everyone else was trying to talk to their customers less. Which made us think that maybe we should talk to them more. Face-to-face if possible. So we've found ways to strike up a conversation at every possible opportunity. We talk while they play with the products on the tables. And when they join us for a workshop. These conversations have taught us that customers love our products, but what they really want is to make a scrapbook out of family photos. They want to make a movie about their kid. Or a website about traveling across the country.

Which has taught us that Apple Stores can and should be centers for creativity. And we've figured out through programs like Apple Camp and Youth Workshops that creativity doesn't care about age. The movies and slideshows we've seen kids make are proof that all you need are the right tools and an idea. And we must be doing something right, because the kids' smiles are just as big as ours. We've also learned that musicians can record an album in our stores that goes to the top of the charts. And that award-winning film directors are interested no just in our computers but in our workshops.

We've learned a lot about having fun. And we've learned our customers like to use our products for business too. Experience has taught us that having one Pro Day per week dedicated to business customers isn't enough. That we need to be open for business very day. And have space devoted to business training sessions, workshops, and events. We've learned that every staff member should be just as fluent in the needs of a business customer as the needs of any other customer.

Our millions of conversations with customers of every stripe have taught us it's not about making people feel like a computer or phone loves them. That's impossible. Instead, it's about giving people the tools to do what they love. And we've learned how to create amazing programs like One to One and Personal Setup to give people those tools. We created programs like these to replace fear with confidence. Because our customers have shown us that the ownership experience is even more important than the sale. We learned all this by asking questions. And genuinely listening to the answers. And to be sure we're hearing everything, we've learned to converse in 36 languages, and a few of the local dialects as well. We've even learned a few cultural things. The proper use of the word y'all, for example. And our Japanese customers one taught us that their superheroes don't wear capes. Which also taught us to see feedback as a gift.

We've learned that a visit to the Genius Bar can fix more than just computers. It can also restore a customer's relationship with Apple. And that we don't need a minifridge stocked with free water to get people to talk to a Genius. Knowing they can get exactly the right answer when something isn't working is enough. We even figured out how to shorten the time an in-store repair takes from seven days to one day.

Our customers hold us to exceptionally high standards. So we've learned how to raise ours even higher. 325 store openings have taught us that a grand opening creates blocks and blocks of excitement. That people will stand in line for hours, even days, just to be among the first to walk through the front door. And to get a free T-shirt. Speaking of T-shirts, we've learned more than you can imagine about our own. We've found that when we wear black T-shirts, we blend in. And when we wear too many colors it's confusing. But blue shirts are just right. We've also learned that it takes precisely 4,253 stitches to embroider the Apple logo on those blue shirts. And we even figured out which direction the stitches should go in.

When it comes to product launches, we've learned we have to work hard to ensure supply meets demand. If not on the first day, then soon thereafter. And we've learned how to put our own products to use in innovative ways in our stores. We've created entirely new systems like EasyPay to help our customers as efficiently as possible. We've replaced the red phone behind the Genius Bar with more expertise right in our stores.

All of these experiences have made us smarter. And at the very center of all we've accomplished, all we've learned over the past 10 years, are our people. People who understand how important art is to technology. People who match, and often exceed, the excitement of our customers on days we release new products. The more than 30,000 smart, dedicated employees who work so hard to create lasting relationships with the millions who walk through our doors. Whether the task at hand is fixing computers, teaching workshops, organizing inventory, designing iconic structures, inventing proprietary technology, negotiating deals, sweating the details of signage, or doing countless other things, we've learned to hire the best in every discipline.

We now see that it's our job to train our people and then learn from them. And we recruit employees with such different backgrounds--teachers, musicians, artists, engineers--that there's a lot they can teach us. We've learned how to value a magnetic personality just as much as proficiency. How to look for intelligence but give just as much weight to kindness. How to find people who want a career, not a job. And we've found that when we hire the right people, we can lead rather than manage. We can give each person their own piece of the garden to transform. We've learned our best people often provide the best training for the next generation. And that it's important for every member of our staff to not only feel a connection to their store, but to the teams in Cupertino and to the stores around the world. Because the best ways of doing things usually translate, regardless of language or country.

We've also learned that due tot he exceptional quality of our applicants, it can be harder to be hired at the Apple Store than in Cupertino. It can sometimes take two to three years to bring someone in. Not because they aren't right for Apple. But because we want to be sure the opportunity we have to offer is right for them. Why have we learned to be so selective? So careful? Because our people are the soul of the Apple Stores. And together, our team is the strongest ever seen in retail. As beautiful and iconic as our stores may be, the people who create and staff those stores are what matters most.

So on this 3,652nd day, we say thank you to every single one of you. We say thank you to those who were there on the first day, and to those whose first day is today. The past 10 years of the Apple Store have changed Apple as a company. Our experiences, our successes, even our occasional missteps, have made us better. They've made Apple better. And it's because of those experiences, and the ways they've changed us, that we can't wait to see what we'll learn next. It's been 10 years. What an amazing first step.
cluetrain is offline   4 Reply With Quote
Old Jun 3, 2011, 08:39 AM   #19
rafatmit
macrumors newbie
 
Join Date: Nov 2006
Location: Washington DC
Quote:
Originally Posted by JonHimself View Post
Does anyone know what the line about "we don't need a fridge full of free water to get people to talk to a Genius" is about? Is that a shot at other computer stores? Did Apple used to give out free water?
Yea, at the beginning they had a fridge and would give you a small bottle of Evian if you asked.
rafatmit is offline   1 Reply With Quote
Old Jun 3, 2011, 08:40 AM   #20
voicegy
macrumors 65816
 
voicegy's Avatar
 
Join Date: Jan 2002
Location: Sandy Eggo - MacRumors Member since 1-1-2002
Quote:
Originally Posted by JonHimself View Post
Does anyone know what the line about "we don't need a fridge full of free water to get people to talk to a Genius" is about? Is that a shot at other computer stores? Did Apple used to give out free water?
Yes, they did. Also public restrooms, which were stark, modern and kept very clean. Ah, the good 'ol days...
__________________
27" iMac, 3 iPads, AirPort Extreme w/ 5 AirPort Express 802.11n, iPhone 5, Apple TV
voicegy is offline   1 Reply With Quote
Old Jun 3, 2011, 08:43 AM   #21
mkjj
macrumors 6502a
 
Join Date: Jun 2003
Location: Liverpool
Poster

Not as good as Smatts123 as I have not got the 10 right but I gotta get back to work!
Attached Files
File Type: pdf Apple 10 years.pdf (44.0 KB, 3219 views)
__________________
Here's to the crazy ones...
mkjj is offline   0 Reply With Quote
Old Jun 3, 2011, 08:47 AM   #22
d4rkc4sm
macrumors 6502
 
Join Date: Apr 2011
i feel like an apple store employee after reading that. what tripe. going to wash the yuck from my eyes.
d4rkc4sm is offline   -2 Reply With Quote
Old Jun 3, 2011, 08:51 AM   #23
Cameront9
macrumors 6502a
 
Join Date: Aug 2006
Quote:
Originally Posted by Baumi View Post
I don't like this style of writing.

You can present the world a humble face, or you can boast about your achievements. Both options are fine and understandable choices.

But using carefully-worded humble phrases to list all the "bests" and "biggests" you have done, always comes across as manipulative and dishonest to me. If you want to brag, have at least the courage to do it properly.
I don't think this poster is for the public; it's for the employees. The tone is very much in line with Apple's advertising.

What you call "manipulative" I call "Good Rhetoric"
Cameront9 is offline   1 Reply With Quote
Old Jun 3, 2011, 09:07 AM   #24
iggypod
macrumors 6502a
 
iggypod's Avatar
 
Join Date: Jun 2010
iLikeit.

Their marketing is a machine!
__________________
 MacBook Pro |  iPhone 5 |  iPad 3 |  iPod Touch |  tv
iggypod is offline   1 Reply With Quote
Old Jun 3, 2011, 09:08 AM   #25
iAndrea
macrumors newbie
 
Join Date: May 2011
Location: Delaware
I love apple stores!! Even if I don't get anything it's just fun to walk around, chat with the Geniuses, try out some new software and gadgets. I really think this was a big part of their success over the last decade.
__________________
iAndrea is offline   2 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > Mac Blog Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
The Unofficial Sept 10th "This should brighten everyone's day" Spoiler-Free Thread wws iPhone 1 Sep 9, 2013 12:39 PM
[iOS] Star Drop: Like "Bust-A-Move" except different and probably a lot worse. bruteforcegames iPhone and iPod touch Apps 0 Feb 11, 2013 12:20 AM
"Crashing" the Party: Attending an Apple Retail Store Workshop without RSVP? mackandproud iPhone 2 Jan 18, 2013 03:36 PM
Apple retail store "does not know" replacement fee for broken iPhone 4s? aneftp iPhone 4 Sep 18, 2012 03:03 PM

Forum Jump

All times are GMT -5. The time now is 12:08 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC