Apple Posts a Beatles iTunes TV Ad: Covers

MacRumors · Dec 9, 2011, 07:35 PM

Apple has posted a new TV ad on their YouTube page promoting The Beatles on iTunes. The ad is called "Covers" and shows off many of different album covers from The Beatles in an animated fashion. The ad ends with "The Beatles on iTunes".

The Beatles first appeared on the iTunes store back in November 2010. The new TV ad seems part of another promotion announced earlier today of a free animated version of the band's Yellow Submarine book as an exclusive on Apple's iBookstore.

Article Link: Apple Posts a Beatles iTunes TV Ad: Covers

radiogoober · Dec 9, 2011, 07:40 PM

Dang, that's awesome!

McBeats · Dec 9, 2011, 07:40 PM

THAT was cool.

dscuber9000 · Dec 9, 2011, 07:44 PM

As a hard-core Beatles fan, THAT WAS AWESOME!

Dr Kevorkian94 · Dec 9, 2011, 07:45 PM

that was like jesus

haha catch the reference?

LimeiBook86 · Dec 9, 2011, 07:53 PM

That was very, very cool! The animation and transitions were very well done. I love it. The Revolver & Yellow Submarine animations made me smile!

MultiMediaWill · Dec 9, 2011, 07:56 PM

Are they still trying to sell the Beatles?

tylerk36 · Dec 9, 2011, 07:57 PM

Ok first off. Back then when that song came out people were high as a kite. I was high as a kite. I looked at getting high and listening to that song as magical. I laughed allot back then because I had the munchies and thought everything was funny. Even the Beatles were funny. Even when they sung Hey Jude. Man I had some good weed back then. Don't smoke it now but wow they had good stuff then.

darbus69 · Dec 9, 2011, 08:04 PM

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

good stuff, makes me wanna be a digital graphics artist, yeah right!

Gemütlichkeit · Dec 9, 2011, 08:10 PM

listening to that with headphones is wicked

thefourthpope · Dec 9, 2011, 08:13 PM

This reminds me how much I wish iTunes Match didn't scrap the cover art on my iPhone.

FlameofAnor · Dec 9, 2011, 08:18 PM

Very well done animation...... I guess that's not so surprising, since Steve Jobs brought Pixar to prominence.

SuperCachetes · Dec 9, 2011, 08:19 PM

Pretty cool stuff. I like how they finished with Abbey Road. It's my favorite album, but many fans assume Let It Be was the last chapter.

SithTracy · Dec 9, 2011, 08:24 PM

That was cool... Got the CD box set last xmas (at least I think it was)... Almost makes me want to buy it again... Listening to Rubber Soul now

Might have to break out Beatles Rock band on the PS3 with the kids again!

the8thark · Dec 9, 2011, 08:28 PM

Even though the Beatles are one of the worst bands that ever existed, I think that Apple ad was very well done. Short, no seconds wasted and get's the point across very well.

writingdevil · Dec 9, 2011, 08:42 PM

Quote:

Originally Posted by MultiMediaWill

Are they still trying to sell the Beatles?

A grump practicing for the (bah) holidays already. Granted my Pops wasn't a Beatles fan but even he thought some of their tunes were cool.

The graphics are pretty good in this spot. Not sure what software they used. Seems a bit sophisticated for prosumer stuff, though I've tried and so have some friends and gotten close but not that sophisticated. Maya, After Effects?

visim91 · 08:51 PM

Quote:

Originally Posted by the8thark

Even though the Beatles are one of the worst bands that ever existed, I think that Apple ad was very well done. Short, no seconds wasted and get's the point across very well.

I respect your opinion. But, I'm curious, what artists do you enjoy listening to?

grs · Dec 9, 2011, 08:54 PM

Quote:

Originally Posted by the8thark

Even though the Beatles are one of the worst bands that ever existed, I think that Apple ad was very well done. Short, no seconds wasted and get's the point across very well.

That is an objectively ridiculous statement.

isoMorpheus · Dec 9, 2011, 08:55 PM

Quote:

Originally Posted by visim91

I respect your opinion. But, I'm curious, what artists do you enjoy listening to?

Are you sure you respect that opinion?

Memo86 · Dec 9, 2011, 08:56 PM

That's a beautiful Ad...

Les Kern · Dec 9, 2011, 09:14 PM

Really nice, well done. I wanted it longer!

----------

Quote:

Originally Posted by the8thark

Even though the Beatles are one of the worst bands that ever existed, I think that Apple ad was very well done. Short, no seconds wasted and get's the point across very well.

Only one grammatical error. I am amazed.

My name is Alex · Dec 9, 2011, 09:30 PM

That was awesome.

spyguy10709 · Dec 9, 2011, 09:36 PM

In the words of Lennon,
Let it Be.

This is a great Ad because it's so understated. There's no- "ONLY 99.99 AT BESTBUY, WAL-MART, AND SHOP RITE!" or crazy sales people. Or cheesy people talking about it. It's simple, and really effective !

visim91 · Dec 9, 2011, 09:37 PM

Quote:

Originally Posted by isoMorpheus

Are you sure you respect that opinion?

I want an answer, not an argument.

Kentochan · Dec 9, 2011, 09:41 PM

That was a really cool video! I wish I could do stuff like that haha

Dec 9, 2011, 07:35 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Posts a Beatles iTunes TV Ad: Covers Apple has posted a new TV ad on their YouTube page promoting The Beatles on iTunes. The ad is called "Covers" and shows off many of different album covers from The Beatles in an animated fashion. The ad ends with "The Beatles on iTunes". The Beatles first appeared on the iTunes store back in November 2010. The new TV ad seems part of another promotion announced earlier today of a free animated version of the band's Yellow Submarine book as an exclusive on Apple's iBookstore. Article Link: Apple Posts a Beatles iTunes TV Ad: Covers
	2

Dec 9, 2011, 07:40 PM	#3
McBeats macrumors 6502a Join Date: Apr 2007 Location: erf	THAT was cool. __________________ Hackintosh! iPhone 5
	7

Dec 9, 2011, 07:44 PM	#4
dscuber9000 macrumors 6502a Join Date: Sep 2007 Location: Indiana, US	As a hard-core Beatles fan, THAT WAS AWESOME! __________________ MacBook Pro 13" (Mid-2009) 2.26GHz \| 320GB, 7200RPM \| 4GB RAM 16GB iPhone 4S
	12

Dec 9, 2011, 07:45 PM	#5
Dr Kevorkian94 macrumors 68000 Join Date: Jun 2009 Location: # 12 Grimmauld Place	that was like jesus haha catch the reference? __________________ ipod nano X3ipod touch 2 Gen 27 in aluminum ImaciPad 2 3G 16gb, iPad 64gb 32GB iPhone 4 S⃣ 10/5/11 Never Forget
	2

Dec 9, 2011, 07:53 PM	#6
LimeiBook86 macrumors 604 Join Date: May 2002 Location: Hanging around in NJ with his cutie. :)	That was very, very cool! The animation and transitions were very well done. I love it. The Revolver & Yellow Submarine animations made me smile! __________________ My 'How to Draw Fun Animals' iBook is now on iTunes "Just you try and stop me..." My Site Thrift Fails Tech Blog
	1

Dec 9, 2011, 07:40 PM	#2
radiogoober Banned Join Date: Jun 2011	Dang, that's awesome!
	11

Dec 9, 2011, 07:56 PM	#7
MultiMediaWill macrumors 65816 Join Date: Aug 2010 Location: Illinois	Are they still trying to sell the Beatles? __________________ Click here for the iPhone 5 iOS 6.0 Jailbreak! MacBook Pro 15" 2011 , 2.2 GHz Quad i7, 750GB HDD, 8GB RAM, Anti-Glare iPhone 5 32gb iPad 3 16gb
	-19

Dec 9, 2011, 07:57 PM	#8
tylerk36 Banned Join Date: Feb 2009	Ok first off. Back then when that song came out people were high as a kite. I was high as a kite. I looked at getting high and listening to that song as magical. I laughed allot back then because I had the munchies and thought everything was funny. Even the Beatles were funny. Even when they sung Hey Jude. Man I had some good weed back then. Don't smoke it now but wow they had good stuff then.
	-10

Dec 9, 2011, 08:04 PM	#9
darbus69 macrumors regular Join Date: Mar 2009	Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3) good stuff, makes me wanna be a digital graphics artist, yeah right!
	2

Dec 9, 2011, 08:10 PM	#10
Gemütlichkeit macrumors 65816 Join Date: Nov 2010	listening to that with headphones is wicked __________________ "It does me no injury for my neighbor to say there are twenty gods, or no God." -Thomas Jefferson
	0

Dec 9, 2011, 08:13 PM	#11
thefourthpope macrumors Demi-God Join Date: Sep 2007 Location: NYC	This reminds me how much I wish iTunes Match didn't scrap the cover art on my iPhone. __________________ Cool toys not listed
	1

Dec 9, 2011, 08:18 PM	#12
FlameofAnor macrumors regular Join Date: Feb 2011	Very well done animation...... I guess that's not so surprising, since Steve Jobs brought Pixar to prominence.
	0

Dec 9, 2011, 08:19 PM	#13
SuperCachetes macrumors 6502a Join Date: Nov 2010 Location: Away from you	Pretty cool stuff. I like how they finished with Abbey Road. It's my favorite album, but many fans assume Let It Be was the last chapter.
	0

Dec 9, 2011, 08:24 PM	#14
SithTracy macrumors newbie Join Date: Apr 2011 Location: S.E. Wisconsin	That was cool... Got the CD box set last xmas (at least I think it was)... Almost makes me want to buy it again... Listening to Rubber Soul now Might have to break out Beatles Rock band on the PS3 with the kids again!
	1

Dec 9, 2011, 08:28 PM	#15
the8thark macrumors 68000 Join Date: Apr 2011	Even though the Beatles are one of the worst bands that ever existed, I think that Apple ad was very well done. Short, no seconds wasted and get's the point across very well.
	-31

Dec 9, 2011, 08:56 PM	#20
Memo86 macrumors newbie Join Date: Sep 2011	That's a beautiful Ad...
	0

Dec 9, 2011, 09:30 PM	#22
My name is Alex macrumors regular Join Date: Sep 2010 Location: Gold Coast, Australia	That was awesome. __________________ They come. They fight. They destroy. They corrupt. It always ends the same. It only ends once. Anything that happens before that is just progress.
	0

Dec 9, 2011, 09:36 PM	#23
spyguy10709 macrumors 6502 Join Date: Apr 2010 Location: One Infinite Loop, Cupertino CA	In the words of Lennon, Let it Be. This is a great Ad because it's so understated. There's no- "ONLY 99.99 AT BESTBUY, WAL-MART, AND SHOP RITE!" or crazy sales people. Or cheesy people talking about it. It's simple, and really effective !
	4

Dec 9, 2011, 09:41 PM	#25
Kentochan macrumors 6502 Join Date: Feb 2011 Location: Virginia, USA	That was a really cool video! I wish I could do stuff like that haha __________________ HTC EVO V 4G \| 2011 13" MacBook Pro \| Canon EOS 60D\| fOkeh: a window to our world
	0

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