Live too for me in Germany, for the princely sum of 24,99 ($32.50 which is a little over the US price + 20% tax).
Now I have to work out if I want to use it (half my 20000 tracks are from limited edition film scores which most certainly don't match anything on iTunes, a reason why Genius isn't often that helpful too me) and whether I'd be better off using the US or DE stores for it.
The machine I use is typically logged into the US store, mostly for rentals and occasional purchase of movies/music, while the MBP is used for the German store (apps, books, buying music).
I heard, but have never confirmed, that the US store requires you to have a US CC on file to signup for Match, rather than using Giftcard balance. True?