Bollocks
People should be smart enough to know what services are available in their communities. Regardless of branding, this is just nonsense to hit Apple. If you're dumb enough to buy something without clearly knowing your areas capabilities, then it's on you. If you're also dumb enough to buy a 4G device knowing there is no 4G in your service area (yet or ever) then how is that Apples fault? 4G is a marketing ploy for every company using it and cell providers are piranhas, nobody is making them force truth in advertising. I wouldn't change the branding, I would pull the sales of the iPad in those counties and tell them to piss off. I'd be out of business and obviously that's why I don't own a multi-billion dollar company, but whatever, it's my opinion eh. Soon as they fix this, another series of BS will crop up and continue to spread like wildfire. Give them an inch, they'll take whatever they can get.
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Whats wrong with wanting 4G if it is advertised?
Apple has a 4G capable device. If you're in a 4G market, you get 4G on your capable device. Apple never said that if you buy the new iPad, you will magically get 4G on your carrier regardless what their cellular product is. Now, if they had said "Buy this and your crap service turns into gold..." then yea, I'm with you. I never had any expectation that my iPad was going to be blazing fast on my POS Verizon network. It's not that much better for day to day activities than 3G was, but that's not Apples fault. It's like buying a Ferrari and blaming the company because the local municipality won't raise the speed limit.