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Old May 2, 2012, 01:04 PM   #1
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Apple's 1984 Internal Inspirational Video with Steve Jobs as Franklin Roosevelt




Network World shares a rather unique internal Apple video from 1984 intended to inspire Apple employees as the Macintosh sought to supplant IBM in the workplace. The short black-and-white film is set to a World War II theme and features a brief appearance by Steve Jobs in the role of U.S. President Franklin Delano Roosevelt.
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Entitled "1944," the almost 9-minute full version was Apple's in-house takeoff on "1984," the iconic first Macintosh TV ad that caused a sensation during that year's Super Bowl. Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple's international sales force at a 1984 meeting in Hawaii. A copy of "1944" was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.



Jobs' appearance, complete with fake accent to initially disguise his true identity, comes at roughly 5:20 into the film.

Article Link: Apple's 1984 Internal Inspirational Video with Steve Jobs as Franklin Roosevelt
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Old May 2, 2012, 01:05 PM   #2
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I'm glad I grew up in the 90's, the 80's sound weird
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Old May 2, 2012, 01:11 PM   #3
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Nice FDR.
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Old May 2, 2012, 01:12 PM   #4
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How much does it picture
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Old May 2, 2012, 01:12 PM   #5
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Artists.
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Old May 2, 2012, 01:17 PM   #6
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Fake. Steve would never do this.
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Old May 2, 2012, 01:18 PM   #7
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Originally Posted by DisMyMac View Post
#$%& you!! UPDATE MY MAC PRO!
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Old May 2, 2012, 01:20 PM   #8
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First Willy Wonka and now this? Ok, now this is just getting weird.
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Old May 2, 2012, 01:20 PM   #9
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That's Steve Ballmer Creepy!
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Old May 2, 2012, 01:23 PM   #10
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LOL! this is hilarious, I cant believe Steve did that, how corny. Now that he's gone people can release stuff like that with having Steve kill them
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Old May 2, 2012, 01:25 PM   #11
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Old May 2, 2012, 01:25 PM   #12
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I'm glad I grew up in the 90's, the 80's sound weird
I feel bad for you.
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Old May 2, 2012, 01:27 PM   #13
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Originally Posted by rpaloalto View Post
LOL! this is hilarious, I cant believe Steve did that, how corny. Now that he's gone people can release stuff like that with having Steve kill them
Expect a lot more of Steve behind the scenes in the coming years. My favorites I'd love to see is:

* Steve in his Santa outfit for Christmas parties. There is one of him on the beach in Santa Cruz.

* Lots of Woz party shots.

* The first internal Mac demos with him playing the Mac and Apple ][ teams against each other.
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Old May 2, 2012, 01:29 PM   #14
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dont you just love the ads apple made in the 80's?
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Old May 2, 2012, 01:32 PM   #15
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Apple should release a Greatest Hits video on iTunes. They have made a number of really neat videos, at least in the 80's. I remember seeing one that was set 30 or so years in the future (form 1980 or so) and had an older Steve Wozniak, grey hair and all, talking about Apple's latest gadgets, Apple's takeover of IBM, etc. One really cool gadget was the "Glass Apple" complete with a tiny fingernail sized disk that slid into the side. Considering disks drives were 8" or 5.25 at the time it was just too amazing to contemplate a disk so small it could fit into an eyeglass frame.
I don't remember a whole lot of the video, and beyond the eyeglass computer and greying Woz the details are sketchy, but it was really neat. Sculley showed it at a Boston Computer Society meeting.
If nothing else, releasing some of the internal videos would provide an interesting insight on the times and Apple's approach to selling computers.
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Old May 2, 2012, 01:34 PM   #16
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Originally Posted by Rot'nApple View Post
That's Steve Ballmer Creepy!
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Yeah I said a similar thing, that its more likely for Steve Ballmer to play Willy Wonka rather than Steve Jobs... I think my comment got about 20 negative ratings.
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Old May 2, 2012, 01:35 PM   #17
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Fake. Steve would never do this.
You must mean like he would never do a spoof on "the dating game" and make the winner Bill Gates.
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Old May 2, 2012, 01:37 PM   #18
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Old May 2, 2012, 01:37 PM   #19
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What has been seen cannot be unseen. I'm skipping the video...
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Old May 2, 2012, 01:38 PM   #20
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Old May 2, 2012, 01:39 PM   #21
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Originally Posted by jlc1978 View Post
Apple should release a Greatest Hits video on iTunes. They have made a number of really neat videos, at least in the 80's. I remember seeing one that was set 30 or so years in the future (form 1980 or so) and had an older Steve Wozniak, grey hair and all, talking about Apple's latest gadgets, Apple's takeover of IBM, etc. One really cool gadget was the "Glass Apple" complete with a tiny fingernail sized disk that slid into the side. Considering disks drives were 8" or 5.25 at the time it was just too amazing to contemplate a disk so small it could fit into an eyeglass frame.
I don't remember a whole lot of the video, and beyond the eyeglass computer and greying Woz the details are sketchy, but it was really neat. Sculley showed it at a Boston Computer Society meeting.
If nothing else, releasing some of the internal videos would provide an interesting insight on the times and Apple's approach to selling computers.
I remember hearing about that. MicroSD cards in the gigabytes are fingernail sized and there was the Apple cube. Woz is partially gray now. Good times!
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Old May 2, 2012, 01:42 PM   #22
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Utterly tasteless at 1:45... comparing IBM users to concentration camp victims.
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Old May 2, 2012, 01:47 PM   #23
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That was great and shows that Steve had a great sense of humor and creativity.
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Old May 2, 2012, 01:54 PM   #24
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Be nice if "Network World" actually posted videos that would play back on a networked device like my iPhone.
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Old May 2, 2012, 02:05 PM   #25
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Apple's 1984 Internal Inspirational Video with Steve Jobs as Franklin Roosevelt

A clip of this video was shown years ago (when Apple was in deep financial crisis in the 90's) in Robert Cringley's (ex Apple employee) "Triumph of the Nerds" 3 part documentary and Silicon Valley tech giants.

For those interested in seeing "Triumph of the Nerds", it is available on YouTube.

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