Apple Admits 'New' Mac Pro Isn't All That New

MacRumors · Jun 12, 2012, 02:02 PM

Amid all the excitement of the notebook updates and OS X Mountain Lion and iOS 6 news yesterday, Apple quietly updated the Mac Pro, but surprisingly continued to use older Westmere processors instead of Intel's latest Sandy Bridge E offerings. The company also decided not to add Thunderbolt or USB 3.0 to what is supposed to be its top-of-the-line professional workstation, leaving customers who had been waiting nearly two years for an update bewildered.

One of the initial tip-offs that Apple had indeed quietly updated the Mac Pro yesterday was the addition of a small "New" tag to the Mac Pro listing on the main page of the Apple online store, a tag that was also added to the MacBook Air and MacBook Pro listings due to their updates.

Apple's Mac lineup on June 11 with "New" tags on MacBook Air, MacBook Pro, and Mac Pro

Apple appears to have had a change of heart today, however, perhaps deciding that the extremely minor update to the Mac Pro may not be worth promoting to a significant degree and removing the "New" label from the high-profile listings of its Mac products in the store.

Apple's Mac lineup on June 12 with "New" tags only on MacBook Air and MacBook Pro

Apple is reportedly still investing in its desktop lines, with the company reportedly planning significant enhancements to the iMac and Mac Pro sometime next year.

(Thanks, Perry!)

Article Link: Apple Admits 'New' Mac Pro Isn't All That New

Eddyisgreat · 07:51 PM

They should just change "New" to "Meh" in the same font so the lulz ensue.

Edit: Simplicated brought the lulz below! Excellent!!

jrlcopy · Jun 12, 2012, 02:06 PM

Haha, can we get the buyers guide clock put back to the 600+ day counter instead of starting over with day 1?

superpalmtree · Jun 12, 2012, 02:06 PM

they even took the "new" off the store page.

Icaras · Jun 12, 2012, 02:08 PM

It still shows Mac Pro on the "New To The Store" sidebar on the right though.

jent · Jun 12, 2012, 02:10 PM

Quote:

Originally Posted by jrlcopy

Haha, can we get the buyers guide clock put back to the 600+ day counter instead of starting over with day 1?

What are the criteria for a product to be designated new? If you look at the original iPhone in the MacRumors Buyer's Guide, it looks like they counted the release of the 16GB original iPhone (well after the "true" launch of the 4GB and 8GB models). Does anyone know the criteria?

LastMinuteMike · Jun 12, 2012, 02:11 PM

Quote:

Originally Posted by jrlcopy

Haha, can we get the buyers guide clock put back to the 600+ day counter instead of starting over with day 1?

Totally agree.

This is a serious request, since Apple now doesn't recognize it as an update, I don't think MacRumors should either.

Bring back the old 600+ day count.

olowott · Jun 12, 2012, 02:14 PM

Bad Apple! Bad Apple!!

Happens once in a while

techguy20 · Jun 12, 2012, 02:17 PM

This is funny!

keysersoze · Jun 12, 2012, 02:17 PM

I wonder if they were worried about a lawsuit. Misrepresenting using the word 'new'.

Sgt. ButtKiss · Jun 12, 2012, 02:18 PM

Sometime next year...

So the iMac with be on a 600-700 day update cycle?? Not to mention the MP coming in over 1000 days?

I honestly don't believe that will be the case. Probably for full redesigns, but simple updates that are more than what the MP experienced yesterday are totally feasible and I would expect Apple to make some kind of desktop release around the end of summer, or possibly near ML. Otherwise they will alienate so many customers who have been waiting on new workstations for both personal and professional use.

Its just bad PR, and regardless whether it will have end effects on profits or not, bad PR makes deeper cuts than short-term margins.

The Samurai · Jun 12, 2012, 02:19 PM

Probably the best update they've done to the Mac Pro listing

WildCowboy · Jun 12, 2012, 02:20 PM

Rather than reposting what I just posted in the feedback thread on the topic of our Buyer's Guide recommendation, I'll just link to it here to explain why we did (and still do) count this as an update.

d4rkc4sm · Jun 12, 2012, 02:21 PM

first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.

karohan · Jun 12, 2012, 02:30 PM

Quote:

Originally Posted by d4rkc4sm

first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.

That's silly. Apple has definitely done some annoying things while under Jobs' leadership too.

superpalmtree · Jun 12, 2012, 02:33 PM

Quote:

Originally Posted by d4rkc4sm

first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.

no way!

jonnysods · Jun 12, 2012, 02:39 PM

Man I would be freaking out if I was a pro user and I had been waiting for an update and saw this. No Thunderbolt or even USB 3.0 or even updated vid cards would be a troubling thing when you rely on your workhorse to make money.

tmroper · Jun 12, 2012, 02:39 PM

Quote:

Originally Posted by Sgt. ButtKiss

Sometime next year...

.

Make that *later* next year--even worse. It's too depressing to even think about looking forward to a new one anymore (a real new one, not a pretend one).

jonnysods · Jun 12, 2012, 02:40 PM

Quote:

Originally Posted by d4rkc4sm

first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.

That's a little over the top. Tim has only been in leadership 8 months, the Mac Pro suffered under Steve as well.

Rmafive · Jun 12, 2012, 02:41 PM

You guys should definitely change it back to 600+ days in the Buyer's Guide. Apple better have something revolutionary planned. The small update makes sense if an incredible update is coming soon!

macpro2000 · Jun 12, 2012, 02:42 PM

Wow, just think these threads can continue for another year and a half.

OddyOh · Jun 12, 2012, 02:44 PM

The joke just keeps going. Some moron must be running things over there. Too difficult to hire a guy to manage the Mac Pro line, I guess?

cms2 · 02:45 PM

Quote:

Originally Posted by WildCowboy

Rather than reposting what I just posted in the feedback thread on the topic of our Buyer's Guide recommendation, I'll just link to it here to explain why we did (and still do) count this as an update.

Thanks for linking to your original post. I definitely see the logic of MacRumors' stance.

Quote:

Originally Posted by d4rkc4sm

first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.

Hah! Under Jobs, Apple would not have redacted the "new" label.

Porco · Jun 12, 2012, 02:45 PM

I think they may have got a lot of emails on this subject yesterday... !

So Random · Jun 12, 2012, 02:46 PM

Quote:

Originally Posted by OddyOh

The joke just keeps going. Some moron must be running things over there. Too difficult to hire a guy to manage the Mac Pro line, I guess?

Priorities change. That happens in tech. Desktops aren't as hot as they used to be. Moreover, desktop-workstations really aren't as hot as they used to be.

Vote with your wallet. You've got something inside of a year left to do it.

Jun 12, 2012, 02:02 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Admits 'New' Mac Pro Isn't All That New Amid all the excitement of the notebook updates and OS X Mountain Lion and iOS 6 news yesterday, Apple quietly updated the Mac Pro, but surprisingly continued to use older Westmere processors instead of Intel's latest Sandy Bridge E offerings. The company also decided not to add Thunderbolt or USB 3.0 to what is supposed to be its top-of-the-line professional workstation, leaving customers who had been waiting nearly two years for an update bewildered. One of the initial tip-offs that Apple had indeed quietly updated the Mac Pro yesterday was the addition of a small "New" tag to the Mac Pro listing on the main page of the Apple online store, a tag that was also added to the MacBook Air and MacBook Pro listings due to their updates. Apple's Mac lineup on June 11 with "New" tags on MacBook Air, MacBook Pro, and Mac Pro Apple appears to have had a change of heart today, however, perhaps deciding that the extremely minor update to the Mac Pro may not be worth promoting to a significant degree and removing the "New" label from the high-profile listings of its Mac products in the store. Apple's Mac lineup on June 12 with "New" tags only on MacBook Air and MacBook Pro Apple is reportedly still investing in its desktop lines, with the company reportedly planning significant enhancements to the iMac and Mac Pro sometime next year. (Thanks, Perry!) Article Link: Apple Admits 'New' Mac Pro Isn't All That New
	7

Jun 12, 2012, 02:05 PM	#2
Eddyisgreat macrumors 601 Join Date: Oct 2007 Location: Seattle, Wa	They should just change "New" to "Meh" in the same font so the lulz ensue. Edit: Simplicated brought the lulz below! Excellent!! Attached Thumbnails __________________ iCloud Logo Courtesy of : JiP Last edited by Eddyisgreat; Jun 13, 2012 at 07:51 PM.
	69

Jun 12, 2012, 02:06 PM	#3
jrlcopy macrumors 6502 Join Date: Jun 2007	Haha, can we get the buyers guide clock put back to the 600+ day counter instead of starting over with day 1? __________________ 15" Macbook Pro i7 / 8gb ram / Lion / Windows 8 Avid Symphony 6.5
	77

Jun 12, 2012, 02:06 PM	#4
superpalmtree macrumors regular Join Date: Mar 2009 Location: North Dakota	they even took the "new" off the store page. __________________ rMBP 15" 2.3 i7, 16GB RAM, 256GB SSD iMac 27 (i7 3.4, 16GB RAM, OCZ V3) iPad 2 16GB White / iPad 2 32GB Black iPhone 4 White
	14

Jun 12, 2012, 02:08 PM	#5
Icaras macrumors 68040 Join Date: Mar 2008 Location: California, United States	It still shows Mac Pro on the "New To The Store" sidebar on the right though. __________________ iMac 27" (Late 2012) iPhone 5 iPad mini Apple TV (3rd Generation) Airport Time Capsule Apple only (since 2008) Game Center: ICARAS
	4

Jun 12, 2012, 02:14 PM	#8
olowott macrumors 6502a Join Date: May 2011 Location: Dundee, UK	Bad Apple! Bad Apple!! Happens once in a while __________________ 2011 13" Macbook pr-- iPhone 4s 16gb -- iPAD 2 32gb
	5

Jun 12, 2012, 02:17 PM	#9
techguy20 macrumors regular Join Date: Jan 2010	This is funny! __________________ Mac Pro, iMac, MacBook, iPhone 4S 32GB
	9

Jun 12, 2012, 02:17 PM	#10
keysersoze macrumors 68000 Join Date: Jan 2004 Location: NH	I wonder if they were worried about a lawsuit. Misrepresenting using the word 'new'. __________________ i love brits
	18

Jun 12, 2012, 02:18 PM	#11
Sgt. ButtKiss macrumors member Join Date: Apr 2012	Sometime next year... So the iMac with be on a 600-700 day update cycle?? Not to mention the MP coming in over 1000 days? I honestly don't believe that will be the case. Probably for full redesigns, but simple updates that are more than what the MP experienced yesterday are totally feasible and I would expect Apple to make some kind of desktop release around the end of summer, or possibly near ML. Otherwise they will alienate so many customers who have been waiting on new workstations for both personal and professional use. Its just bad PR, and regardless whether it will have end effects on profits or not, bad PR makes deeper cuts than short-term margins. __________________ iPad 3 \| iPhone 4 \| 2007 Macbook Pro 2.4GHz Core 2 Duo \| Waiting on new iMac
	3

Jun 12, 2012, 02:19 PM	#12
The Samurai macrumors 68000 Join Date: Dec 2007 Location: Glasgow	Probably the best update they've done to the Mac Pro listing __________________ AyeGear l iDevice / Gadget & Travel Clothing - iPad & Macbook Air Pockets
	20

Jun 12, 2012, 02:20 PM	#13
WildCowboy macrumors god Join Date: Jan 2005	Rather than reposting what I just posted in the feedback thread on the topic of our Buyer's Guide recommendation, I'll just link to it here to explain why we did (and still do) count this as an update.
	-11

Jun 12, 2012, 02:21 PM	#14
d4rkc4sm macrumors regular Join Date: Apr 2011	first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.
	-40

Jun 12, 2012, 02:39 PM	#17
jonnysods macrumors 68020 Join Date: Sep 2006 Location: Aussie living in Canada	Man I would be freaking out if I was a pro user and I had been waiting for an update and saw this. No Thunderbolt or even USB 3.0 or even updated vid cards would be a troubling thing when you rely on your workhorse to make money. __________________ Sodagorn Media www.sodagorn.com
	8

Jun 12, 2012, 02:41 PM	#20
Rmafive macrumors 6502 Join Date: Jul 2008	You guys should definitely change it back to 600+ days in the Buyer's Guide. Apple better have something revolutionary planned. The small update makes sense if an incredible update is coming soon! __________________ Retina MBP 2.6 Ghz, 16gb ram, 512gb Mac Pro 6-core 3.33 ghz, 12 gb RAM, 4 TB HD, ATI 5870 16 TB Drobo / iPhone 4s 64gb
	12

Jun 12, 2012, 02:42 PM	#21
macpro2000 macrumors 6502 Join Date: Apr 2005	Wow, just think these threads can continue for another year and a half. __________________ 27" iMac 2012 3.4 i7, 27" iMac 2009, 15" MacBook Pro, 13" Macbook, 4x20" iMac, 3x24" iMac, 4x Mac Mini, Mac Pro Octo with 30" ACD & 3 23" ACD, iPhone 5 64GB, iPad, 2xiPad2, 2xiPad 3, AppleTV 2
	7

Jun 12, 2012, 02:44 PM	#22
OddyOh macrumors regular Join Date: Nov 2005 Location: Regina, SK, Canada	The joke just keeps going. Some moron must be running things over there. Too difficult to hire a guy to manage the Mac Pro line, I guess? __________________ 2011 Mac Mini Server ; Core i7 930@2.8GHz Win8 ; Dell U2410 24" ; 64GB iPhone 5 ; 4x Drobo
	9

Jun 12, 2012, 02:45 PM	#24
Porco macrumors 65816 Join Date: Mar 2005	I think they may have got a lot of emails on this subject yesterday... ! __________________ I really wish Apple would use the option key a little more, and the command key a little less. soundcloud/fdporco
	7

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