Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Aug 2, 2012, 04:18 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple Designer on Why Curved Glass and Extruded Aluminum iPhone Designs Were Rejected




With court documents in the ongoing legal dispute between Apple and Samsung having yielded a remarkable number of design concepts and prototypes from the development of the iPhone and iPad, Network World has taken a look at testimony that explains why Apple rejected some of the ideas. The testimony comes from Doug Satzger, who spent 12 years in industrial design at Apple before moving on to Palm in early 2009 and then joining Intel earlier this year.

Most notably, Satzger reveals that Apple very much wanted to use a curved glass design for the iPhone, but cost considerations and technical hurdles forced Apple to change directions.
Quote:
The technology in shaping the glass, the cost relative to shaping the glass at the time, and some of the design features of this specific shape were not liked. [...]

The technology at the time had a lot to do with it. The qualities of the glass at the time had a lot to do with it. These are models -- I'm trying to remember a time frame -- that were before gorilla glass and before a lot of the other factors.



"0355" iPhone prototype with curved glass on front and back
Satzger also addressed Apple's ideas for an extruded aluminum design similar to that of the iPod mini, noting that the design was rejected for both comfort and technical reasons.
Quote:
My recollection of it was that to get the extruded aluminum design that was applied to the iPod to work for the iPhone, there were too many added features to allow it to be comfortable and to work properly. [...]

If you put an iPod up to your ear, the sharp edges, because of the processes, aren't comfortable, and you can't get antennas to work properly in a fully enclosed metal jacket. So each one of those things needed to apply other features that started.



iPhone with silver iPod mini-like extruded aluminum design (Source: The Verge)

Article Link: Apple Designer on Why Curved Glass and Extruded Aluminum iPhone Designs Were Rejected
MacRumors is offline   0 Reply With Quote
Old Aug 2, 2012, 04:18 PM   #2
jasonxneo
macrumors regular
 
Join Date: Sep 2010
Location: Ozone Park, New York
Send a message via AIM to jasonxneo Send a message via Skype™ to jasonxneo
It was rejected cause it looked ugly hahahaha!!
__________________
iPod touch 4g iPhone 5 iPad 3 (aka The New iPad)
jasonxneo is offline   10 Reply With Quote
Old Aug 2, 2012, 04:20 PM   #3
Mad Mac Maniac
macrumors 68040
 
Mad Mac Maniac's Avatar
 
Join Date: Oct 2007
Location: A little bit of here and a little bit of there.
seems like it would crack easily... Don't really see any added benefit
__________________
Now I have a Signature!
iPod owner since 2006 | Mac owner since 2007
iPhone owner since 2008 | iPad owner since 2011
Apple TV owner since 2012 | Apple Watch owner since 2016 (anticipated)
Mad Mac Maniac is offline   5 Reply With Quote
Old Aug 2, 2012, 04:23 PM   #4
SprodeBoy
macrumors member
 
Join Date: Mar 2012
Location: Mankato, Minnesota
Send a message via Skype™ to SprodeBoy
"oh and we realized it looked like crap." missed that pars
I think people overlook how sexy the curret iPhone looks. And the next iPhone, getting rid of the speaker grooves, even better
SprodeBoy is offline   6 Reply With Quote
Old Aug 2, 2012, 04:23 PM   #5
FSMBP
macrumors 68020
 
FSMBP's Avatar
 
Join Date: Jan 2009
I love stories like this (along with the other prototype leaks/stories). It gives such great insight into Apple & how they operate/think.
__________________
Still don't get why I can't save a Word File from an email on my iPhone without some third-party app.
FSMBP is offline   20 Reply With Quote
Old Aug 2, 2012, 04:24 PM   #6
twietee
macrumors 68040
 
twietee's Avatar
 
Join Date: Jan 2012
Glad they thought twice about printing "MENU" on the home button.

The first one looks pretty slick imho, reminds me on a cooler Vertu version. I'd buy that.
twietee is offline   14 Reply With Quote
Old Aug 2, 2012, 04:26 PM   #7
neiltc13
macrumors 68040
 
neiltc13's Avatar
 
Join Date: May 2006
Nokia managed to do curved glass on N9 and Lumia 800 and they both turned out awesome.
neiltc13 is offline   6 Reply With Quote
Old Aug 2, 2012, 04:26 PM   #8
adrian.oconnor
macrumors 6502
 
Join Date: Jan 2008
Location: Nottingham, England
Quote:
Originally Posted by jasonxneo View Post
It was rejected cause it looked ugly hahahaha!!
Not really. It looks ugly by the standards of what came after, but if Apple had released something like that in 2007 nobody would have been surprised, and it would have seemed like a logical design. It would probably have been good enough, after a few more iterations. Obviously, what makes Apple stand out is that they don't ever settle for good enough...
adrian.oconnor is offline   1 Reply With Quote
Old Aug 2, 2012, 04:27 PM   #9
lilabila
macrumors member
 
Join Date: Mar 2011
Is it only me who thinks the curved glass looks phantastic?
lilabila is offline   9 Reply With Quote
Old Aug 2, 2012, 04:28 PM   #10
pgiguere1
macrumors 68000
 
pgiguere1's Avatar
 
Join Date: May 2009
Location: Montreal, Canada
They still did it with the nano:

pgiguere1 is offline   30 Reply With Quote
Old Aug 2, 2012, 04:28 PM   #11
twietee
macrumors 68040
 
twietee's Avatar
 
Join Date: Jan 2012
Quote:
Originally Posted by lilabila View Post
Is it only me who thinks the curved glass looks phantastic?
Nope.

The stuff in the lower end looks unfinished, but overall really cool!
twietee is offline   3 Reply With Quote
Old Aug 2, 2012, 04:28 PM   #12
monkor
Banned
 
Join Date: May 2012
What this says to me: They wanted to try something different than the standard rectangular phones. They were forced, like everyone else, to design a rectangular phone with rounded edges because it obviously makes the most sense. Hence why patenting a certain shape is ridiculous for any company; it's the obvious route to go. You can make the rectangle look slightly different, but that's about it.
monkor is offline   5 Reply With Quote
Old Aug 2, 2012, 04:29 PM   #13
adrian.oconnor
macrumors 6502
 
Join Date: Jan 2008
Location: Nottingham, England
Quote:
Originally Posted by neiltc13 View Post
Nokia managed to do curved glass on N9 and Lumia 800 and they both turned out awesome.
For varying degrees of awesome

I nearly bought the Lumia 800, but two months after they released it they pre-announced the 900, so I stuck with iPhone. I'm pleased with my choice, because not upgrading the Lumia to WP8 is a real dick move. Imagine if Apple cut off iPhones from the latest iOS after just one year. Unimaginable.
adrian.oconnor is offline   4 Reply With Quote
Old Aug 2, 2012, 04:29 PM   #14
Jynto
macrumors 6502
 
Join Date: Jan 2012
Location: Nottingham, UK
Quote:
The technology in shaping the glass, the cost relative to shaping the glass at the time, and some of the design features of this specific shape were not liked. [...]

The technology at the time had a lot to do with it. The qualities of the glass at the time had a lot to do with it. These are models -- I'm trying to remember a time frame -- that were before gorilla glass and before a lot of the other factors.
It seems the reasons for ditching the curved glass are mostly technical. Does this mean we could be seeing curved glass iPhones in the future?
Jynto is offline   1 Reply With Quote
Old Aug 2, 2012, 04:31 PM   #15
adrian.oconnor
macrumors 6502
 
Join Date: Jan 2008
Location: Nottingham, England
Quote:
Originally Posted by monkor View Post
What this says to me: They wanted to try something different than the standard rectangular phones. They were forced, like everyone else, to design a rectangular phone with rounded edges because it obviously makes the most sense. Hence why patenting a certain shape is ridiculous for any company; it's the obvious route to go. You can make the rectangle look slightly different, but that's about it.
They didn't patent the rectangle. They patented a design that looks very much like an iPhone.
adrian.oconnor is offline   7 Reply With Quote
Old Aug 2, 2012, 04:31 PM   #16
Jynto
macrumors 6502
 
Join Date: Jan 2012
Location: Nottingham, UK
Quote:
Originally Posted by pgiguere1 View Post
They still did it with the nano:

Image
That wasn't a touchscreen though.
Jynto is offline   10 Reply With Quote
Old Aug 2, 2012, 04:32 PM   #17
k3roro
macrumors 6502
 
Join Date: Aug 2010
Quote:
Originally Posted by Jynto View Post
That wasn't a touchscreen though.
And it was a smaller surface.
__________________
iPhone 5s
MacBook Air 2011 11''
k3roro is offline   4 Reply With Quote
Old Aug 2, 2012, 04:33 PM   #18
Mad-B-One
macrumors 6502a
 
Mad-B-One's Avatar
 
Join Date: Jun 2011
Location: Southern Plains
Curved front: Cool (well, actually, I don't know if there are blending issues since it will reflect a wider angle)
Curved back: Oh, please, no! Thinking about having my phone on the desk and checking a notification and the phone starts to wobble like a cheap crucked plate.
__________________
Join the Macrumors.com - Team Folding and donate your CPU & GPU processing power to a good cause!
Visit my YouTube channel: ThoringersTanks
Mad-B-One is offline   5 Reply With Quote
Old Aug 2, 2012, 04:36 PM   #19
Mad Mac Maniac
macrumors 68040
 
Mad Mac Maniac's Avatar
 
Join Date: Oct 2007
Location: A little bit of here and a little bit of there.
Quote:
Originally Posted by Mad-B-One View Post
Curved front: Cool (well, actually, I don't know if there are blending issues since it will reflect a wider angle)
Curved back: Oh, please, no! Thinking about having my phone on the desk and checking a notification and the phone starts to wobble like a cheap crucked plate.
I didn't really have much problem with my iPhone 3G... which was curved more heavily than that pic
__________________
Now I have a Signature!
iPod owner since 2006 | Mac owner since 2007
iPhone owner since 2008 | iPad owner since 2011
Apple TV owner since 2012 | Apple Watch owner since 2016 (anticipated)
Mad Mac Maniac is offline   3 Reply With Quote
Old Aug 2, 2012, 04:36 PM   #20
Icaras
macrumors 601
 
Icaras's Avatar
 
Join Date: Mar 2008
Location: California, United States
Quote:
Originally Posted by pgiguere1 View Post
They still did it with the nano:

Image
Do you place the Nano over your ear? No.

Does the Nano utilize 3G and wi-fi capabilities? No.

The reasons were stated in the quote quite clearly.
__________________
iMac (27-inch, Late 2012) iPad Air 2 iPhone 6 Apple TV (3rd Generation) Airport Time Capsule
Icaras is offline   8 Reply With Quote
Old Aug 2, 2012, 04:37 PM   #21
BigJohno
macrumors 65816
 
Join Date: Jan 2007
Location: San Francisco
Quote:
Originally Posted by pgiguere1 View Post
They still did it with the nano:

Image
and I dont think it was glass... Plastic?
__________________
Late 2013 RMBP, iPhone 6, iPad air
500px
SmugMug
BigJohno is offline   4 Reply With Quote
Old Aug 2, 2012, 04:37 PM   #22
chainprayer
macrumors 6502a
 
Join Date: Feb 2008
Send a message via AIM to chainprayer
Avoiding antenna issues? Dodged a bullet on that one!
chainprayer is offline   14 Reply With Quote
Old Aug 2, 2012, 04:38 PM   #23
lilabila
macrumors member
 
Join Date: Mar 2011
Quote:
Originally Posted by twietee View Post
Nope.

The stuff in the lower end looks unfinished, but overall really cool!
Yes, there's some real potential here! Imagine it finished!
Since the curves aren't that extreme it wouldn't have problems on the desk I think.
lilabila is offline   0 Reply With Quote
Old Aug 2, 2012, 04:41 PM   #24
8281
macrumors regular
 
Join Date: Dec 2010
It's neat seeing all these designs, but I think these lawsuits are getting out of hand. Seems like the legal bills alone will cost more than the loss incurred by any claimed patent infringement, and I think one of the judges even called one of Apple's arguments "silly." I totally understand protecting intellectual property, but jeez...

Last edited by 8281; Aug 3, 2012 at 10:24 AM.
8281 is offline   0 Reply With Quote
Old Aug 2, 2012, 04:44 PM   #25
Technarchy
macrumors 601
 
Technarchy's Avatar
 
Join Date: May 2012
All kinds of interesting design insight since this trial started.
__________________
Steve Jobs, January 9th 2007, 10:44am: "We filed for over 200 patents for all the inventions in iPhone and we intend to protect them."
Technarchy is offline   1 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
iPhone 6 Curved glass display. qnssekr iPhone 14 May 12, 2014 09:05 PM
Report Claims iPhone 6 Will Feature Curved Display, All-Aluminum Rear Shell MacRumors MacRumors.com News Discussion 126 May 1, 2014 11:13 PM
Apple Testing Induction, Solar, and Motion Charging for Curved-Glass iWatch MacRumors MacRumors.com News Discussion 114 Feb 7, 2014 07:14 AM
NYT: Apple is Working on a Curved Glass Smart Watch MacRumors MacRumors.com News Discussion 329 May 25, 2013 02:26 PM
App Designs (not looking for a designer, just a simple question) lasash iPhone/iPad Programming 2 Oct 8, 2012 09:18 PM

Forum Jump

All times are GMT -5. The time now is 05:56 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC