Ok, so itunes on a cell phone, who gives a ****!? Don't get me wrong. I bought the 1st Gen iPod the day it was released so hear me out. Am I the only person that goes to work on a daily basis while everyone else sits around, listens to their iPod and organizes their photos all day long? I work in a company of 1 million (or so) employees and I am the 2nd person in that company to use iCal, Address Book and Mail instead of Entourage or what have you. I do it because Apple writes brilliant intuitive software. Itunes on a cell phone doesn't interest me, I fantasize about iCal, Address Book, Mail and perhaps even Safari being seamlessly integrated in a easy to use UI, on a cell phone. Syncing calendars seamlessly is what I dream of. If all the PC users out there could get the chance to realize that the real benefit of using a Mac is the intelligent and intuitive software and how it is designed to work with you, not against you, then we are seriously talking serious number of switchers. no?