Apple Introduces Four Television Spots for the iPhone 5

MacRumors · Sep 21, 2012, 09:55 PM

With the launch of the iPhone 5, Apple has started running a full slate of television ads promoting the product. Typical with Apple advertising, all the spots focus on the features of the iPhone 5 and iOS, rather than price. They are voiced by Jeff Daniels, currently starring as Will McAvoy on HBO's Newsroom.

One is focused on the new EarPod headphones, while another shows off the new Panorama feature in iOS 6, and a third touts the larger screen of the iPhone 5. The fourth ad shows how the iPhone 5 is the perfect size for "your thumb", a subtle jab at the larger screens of some Android phones that can be difficult to use with one hand.

Article Link: Apple Introduces Four Television Spots for the iPhone 5

applefanDrew · Sep 21, 2012, 09:56 PM

These are funny! Really good Apple. Especially "Thumbs". A little nudge back at Samsung without being classless like them.

eagandale4114 · Sep 21, 2012, 09:58 PM

Two thumbs up for these ads.

Exotic-Car Man · Sep 21, 2012, 09:58 PM

My favorite is either Thumbs or Physics. These ads are much classier than ones by other competitors.

By the way, I'm sure I wasn't the only one, but I submitted this.

ajvizzgamer101 · Sep 21, 2012, 09:59 PM

This is much better then those genius "mini-sitcoms."

gmanist1000 · Sep 21, 2012, 09:59 PM

I like "Physics" the most!

Sixtafoua · 10:06 PM

Good ads, but they aren't great ads. They almost come off as pretentious.

Tones2 · Sep 21, 2012, 10:00 PM

The iPhone 5...it's slightly taller...

miazma · Sep 21, 2012, 10:01 PM

Well. The way I hold it, my thumb can just perfectly reach the top app on an iPhone 4S.

Maybe I shouldn't hold it like that.

Tubebaum · Sep 21, 2012, 10:01 PM

I really liked the overall attitude of these ads. Damn it I need to get my hands on one!

Baklava · Sep 21, 2012, 10:01 PM

These ads don't represent the elegance of Apple.

Giroux · Sep 21, 2012, 10:02 PM

I couldn't for the life of me pinpoint who was doing the voice over, then it hit me! Jeff Daniels!

mohsy90 · Sep 21, 2012, 10:03 PM

Samsung still burned Apple with this one:http://www.youtube.com/watch?v=nf5-Prx19ZM

greytmom · Sep 21, 2012, 10:03 PM

Like them all, especially the one with the little kids in costumes. Too cute!

Cubeeless · Sep 21, 2012, 10:03 PM

Nice ads!

Tones2 · Sep 21, 2012, 10:03 PM

The iPhone 5...because you are too lazy to shift your thumb slightly....

SgtPepper12 · Sep 21, 2012, 10:03 PM

I like these very much.

They nicely emphasize the hard engineering work behind the iPhone 5. Except the panorama ad, I don't understand how they can advertise such a trivial feature.

realeric · Sep 21, 2012, 10:04 PM

Excellent.

dkersten · Sep 21, 2012, 10:04 PM

I thought these seemed a little cheesy. Man remember the good ole days of the dancing silhouettes for the iPods?

miazma · Sep 21, 2012, 10:04 PM

Btw... if having round in-ear headphones is so stupid... why have Apple's headphones been that way for years? Same about screen size?

Not wanna flame this, but half of those ads are just telling that the way Apple did it the past couple of years was just wrong.

While I agree with the headphones... I really don't like the larger screen. I'd even more like to have a smaller screen.

iJoshyDely · Sep 21, 2012, 10:04 PM

Too much talking in these Ads...But i like it

iAco · Sep 21, 2012, 10:05 PM

Apple's starting to disappoint.

brettizzle · Sep 21, 2012, 10:05 PM

I liked the thumb one best

Tones2 · Sep 21, 2012, 10:06 PM

The iPhone 5...Crappy earphones, now in a different shape....

Reaktor5 · Sep 21, 2012, 10:06 PM

Quote:

Originally Posted by Giroux

I couldn't for the life of me pinpoint who was doing the voice over, then it hit me! Jeff Daniels!

I noticed this by the third video! So awesome.

Sep 21, 2012, 09:55 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Introduces Four Television Spots for the iPhone 5 With the launch of the iPhone 5, Apple has started running a full slate of television ads promoting the product. Typical with Apple advertising, all the spots focus on the features of the iPhone 5 and iOS, rather than price. They are voiced by Jeff Daniels, currently starring as Will McAvoy on HBO's Newsroom. One is focused on the new EarPod headphones, while another shows off the new Panorama feature in iOS 6, and a third touts the larger screen of the iPhone 5. The fourth ad shows how the iPhone 5 is the perfect size for "your thumb", a subtle jab at the larger screens of some Android phones that can be difficult to use with one hand. Article Link: Apple Introduces Four Television Spots for the iPhone 5
	16

Sep 21, 2012, 09:56 PM	#2
applefanDrew macrumors 65816 Join Date: Jul 2010	These are funny! Really good Apple. Especially "Thumbs". A little nudge back at Samsung without being classless like them.
	128

Sep 21, 2012, 09:58 PM	#3
eagandale4114 macrumors 6502a Join Date: May 2011	Two thumbs up for these ads. __________________ GUIDE High resolution Youtube videos and Safari. Early 2011 MacBook Pro 17" with antiglare & iPhone 4s 32GB Sprint PS3 & PS Vita
	72

Sep 21, 2012, 09:58 PM	#4
Exotic-Car Man macrumors member Join Date: Oct 2010 Location: USA	My favorite is either Thumbs or Physics. These ads are much classier than ones by other competitors. By the way, I'm sure I wasn't the only one, but I submitted this. __________________ This area reserved for showing off devices
	43

Sep 21, 2012, 09:59 PM	#5
ajvizzgamer101 macrumors 6502a Join Date: Mar 2008 Location: United States	This is much better then those genius "mini-sitcoms." __________________ 500GB Macbook Pro 2007 (OS X Mountain Lion) 16GB iPhone 4 (iOS 6) 16GB iPhone 5 (iOS 6) 32GB iPad 2 (iOS 6)
	43

Sep 21, 2012, 09:59 PM	#6
gmanist1000 macrumors 65816 Join Date: Sep 2009	I like "Physics" the most! __________________ Tech Reviews on YouTube http://goo.gl/3zjZP Latest Video: Bose AE2w Bluetooth Headphones Review
	12

Sep 21, 2012, 10:00 PM	#7
Sixtafoua macrumors 6502 Join Date: May 2009 Location: Boston, MA	Good ads, but they aren't great ads. They almost come off as pretentious. __________________ My App Last edited by Sixtafoua; Sep 21, 2012 at 10:06 PM.
	49

Sep 21, 2012, 10:00 PM	#8
Tones2 macrumors 65816 Join Date: Jan 2009	The iPhone 5...it's slightly taller...
	18

Sep 21, 2012, 10:01 PM	#9
miazma macrumors member Join Date: Jan 2010	Well. The way I hold it, my thumb can just perfectly reach the top app on an iPhone 4S. Maybe I shouldn't hold it like that.
	10

Sep 21, 2012, 10:01 PM	#10
Tubebaum macrumors newbie Join Date: Feb 2012	I really liked the overall attitude of these ads. Damn it I need to get my hands on one! __________________ iPhone 5 [64GB] MacBook Pro with Retina display [15-inch]
	27

Sep 21, 2012, 10:01 PM	#11
Baklava macrumors 6502 Join Date: Feb 2010 Location: Germany	These ads don't represent the elegance of Apple. __________________ formerly known as Diwali "The Theme" by Jade Alley Project MacRumors 'Apple Issues SMC Firmware Update' - devilbond 'Updated. Very happy. Safari is way snappier now.'
	42

Sep 21, 2012, 10:02 PM	#12
Giroux macrumors newbie Join Date: Mar 2011	I couldn't for the life of me pinpoint who was doing the voice over, then it hit me! Jeff Daniels!
	30

Sep 21, 2012, 10:03 PM	#13
mohsy90 macrumors 65816 Join Date: Feb 2011 Location: New York	Samsung still burned Apple with this one:http://www.youtube.com/watch?v=nf5-Prx19ZM __________________ The funniest thing about this particular signature is that by the time you realize it doesn't say anything it's too late to stop reading it.
	22

Sep 21, 2012, 10:03 PM	#14
greytmom macrumors 68000 Join Date: Jun 2010	Like them all, especially the one with the little kids in costumes. Too cute! __________________ The person who coined the term "fanboy" needs to be boiled in honey and staked out naked on an anthill.
	14

Sep 21, 2012, 10:03 PM	#15
Cubeeless macrumors regular Join Date: Apr 2012	Nice ads!
	10

Sep 21, 2012, 10:03 PM	#17
SgtPepper12 macrumors regular Join Date: Feb 2011	I like these very much. They nicely emphasize the hard engineering work behind the iPhone 5. Except the panorama ad, I don't understand how they can advertise such a trivial feature.
	2

Sep 21, 2012, 10:04 PM	#18
realeric macrumors 6502a Join Date: Jun 2009 Location: United States	Excellent.
	10

Sep 21, 2012, 10:04 PM	#19
dkersten macrumors 6502 Join Date: Nov 2010	I thought these seemed a little cheesy. Man remember the good ole days of the dancing silhouettes for the iPods?
	18

Sep 21, 2012, 10:04 PM	#21
iJoshyDely macrumors newbie Join Date: Mar 2012	Too much talking in these Ads...But i like it __________________ Macbook Pro Mid-2009, iPad 2 16gb Wifi+3G, iPhone 4S 32gb, Apple TV 2nd-gen, iPad 3 16gb Wifi + 4G LTE
	6

Sep 21, 2012, 10:05 PM	#22
iAco Banned Join Date: Sep 2012	Apple's starting to disappoint.
	21

Sep 21, 2012, 10:05 PM	#23
brettizzle macrumors member Join Date: Apr 2011 Location: Michigan!	I liked the thumb one best
	13

Sep 21, 2012, 10:06 PM	#24
Tones2 macrumors 65816 Join Date: Jan 2009	The iPhone 5...Crappy earphones, now in a different shape....
	23

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