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Old Sep 21, 2012, 09:55 PM   #1
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Apple Introduces Four Television Spots for the iPhone 5




With the launch of the iPhone 5, Apple has started running a full slate of television ads promoting the product. Typical with Apple advertising, all the spots focus on the features of the iPhone 5 and iOS, rather than price. They are voiced by Jeff Daniels, currently starring as Will McAvoy on HBO's Newsroom.

One is focused on the new EarPod headphones, while another shows off the new Panorama feature in iOS 6, and a third touts the larger screen of the iPhone 5. The fourth ad shows how the iPhone 5 is the perfect size for "your thumb", a subtle jab at the larger screens of some Android phones that can be difficult to use with one hand.


Article Link: Apple Introduces Four Television Spots for the iPhone 5
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Old Sep 21, 2012, 09:56 PM   #2
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These are funny! Really good Apple. Especially "Thumbs". A little nudge back at Samsung without being classless like them.
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Old Sep 21, 2012, 09:58 PM   #3
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Two thumbs up for these ads.
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Old Sep 21, 2012, 09:58 PM   #4
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My favorite is either Thumbs or Physics. These ads are much classier than ones by other competitors.

By the way, I'm sure I wasn't the only one, but I submitted this.
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Old Sep 21, 2012, 09:59 PM   #5
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This is much better then those genius "mini-sitcoms."
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Old Sep 21, 2012, 09:59 PM   #6
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I like "Physics" the most!
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Old Sep 21, 2012, 10:00 PM   #7
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Good ads, but they aren't great ads. They almost come off as pretentious.
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Old Sep 21, 2012, 10:00 PM   #8
Tones2
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The iPhone 5...it's slightly taller...
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Old Sep 21, 2012, 10:01 PM   #9
miazma
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Well. The way I hold it, my thumb can just perfectly reach the top app on an iPhone 4S.

Maybe I shouldn't hold it like that.
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Old Sep 21, 2012, 10:01 PM   #10
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I really liked the overall attitude of these ads. Damn it I need to get my hands on one!
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Old Sep 21, 2012, 10:01 PM   #11
Baklava
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These ads don't represent the elegance of Apple.
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Old Sep 21, 2012, 10:02 PM   #12
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I couldn't for the life of me pinpoint who was doing the voice over, then it hit me! Jeff Daniels!
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Old Sep 21, 2012, 10:03 PM   #13
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Samsung still burned Apple with this one:http://www.youtube.com/watch?v=nf5-Prx19ZM
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Old Sep 21, 2012, 10:03 PM   #14
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Like them all, especially the one with the little kids in costumes. Too cute!
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Old Sep 21, 2012, 10:03 PM   #15
Cubeeless
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Nice ads!
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Old Sep 21, 2012, 10:03 PM   #16
Tones2
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The iPhone 5...because you are too lazy to shift your thumb slightly....
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Old Sep 21, 2012, 10:03 PM   #17
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I like these very much.

They nicely emphasize the hard engineering work behind the iPhone 5. Except the panorama ad, I don't understand how they can advertise such a trivial feature.
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Old Sep 21, 2012, 10:04 PM   #18
realeric
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Excellent.
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Old Sep 21, 2012, 10:04 PM   #19
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I thought these seemed a little cheesy. Man remember the good ole days of the dancing silhouettes for the iPods?
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Old Sep 21, 2012, 10:04 PM   #20
miazma
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Btw... if having round in-ear headphones is so stupid... why have Apple's headphones been that way for years? Same about screen size?

Not wanna flame this, but half of those ads are just telling that the way Apple did it the past couple of years was just wrong.

While I agree with the headphones... I really don't like the larger screen. I'd even more like to have a smaller screen.
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Old Sep 21, 2012, 10:04 PM   #21
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Too much talking in these Ads...But i like it
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Old Sep 21, 2012, 10:05 PM   #22
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Apple's starting to disappoint.
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Old Sep 21, 2012, 10:05 PM   #23
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I liked the thumb one best
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Old Sep 21, 2012, 10:06 PM   #24
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The iPhone 5...Crappy earphones, now in a different shape....
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Old Sep 21, 2012, 10:06 PM   #25
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Quote:
Originally Posted by Giroux View Post
I couldn't for the life of me pinpoint who was doing the voice over, then it hit me! Jeff Daniels!
I noticed this by the third video! So awesome.
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