Considering some competitors already used carbon fibre in their devices, because Apple's carbon fibre pattern will "zig" instead of the usual "zag", Apple can then boast that they were the first to use a completely new form of "superior material" to revolutionize the industry and appear like they actually invented carbon fibre device casing. I can just see the Jonathan Ives' video going on and on about how he spent years perfecting the perfect zip pattern that allowed him to create the most perfect device in this history of electronics.
However Apple's carbon fibre will be prone to easy scratching and chipping and Tim Cook will then claim that this is just an unavoidable property of the same crappy carbon fibre material used by everyone else in the industry and then quietly remove the language "superior material" from their online marketing and hope nobody notices. Maybe issue an apology letter if people complain enough.
I know you are trying to be snarky, but there are machines that "weave" 3D forms, body armor is an example, and it does make a difference in performance. Patents are definitely possible for the design and process.